I am part of the Digital Office, managing and operationalizing CRM strategies with a strong focus on utilizing technology platforms such as Salesforce Marketing Cloud, CRM 360, Becon, Webengage, and Sinch.• I developed and implemented the first automated relational journeys for L'Occitane au Brésil (direct sales channel), increasing user interactions with the website and revenue.• I segmented customer databases into purchase profiles, regions, and interests, enhancing marketing campaign effectiveness and boosting engagement and conversion rates.• I extracted and processed customer data using ETL tools to support new marketing strategies.• I managed operational aspects of email marketing, SMS, and WhatsApp campaigns.• I planned and created the communication calendar, aligned with the Direct Sales commercial strategies.• I monitored key CRM metrics, such as open rates, CTOR, opt-in rates, and conversion rates, to ensure the effectiveness of marketing strategies.• I acted as the CRM focal point, collaborating with Communication and Trade Marketing teams to define communication plans and content creation.

I have completed an Internship at Natura Cosmetics in the Integrated Planning department, focusing on Cross-Selling and Channel Forecasting.• I developed the first Cross-Selling strategies during the Natura/Avon integrated commercial model implementation, enabling new products for Natura/Avon consultants.• I contributed to the development of strategies to increase the conversion of new Natura/Avon consultants.• I prepared briefings for implementing Cross-Selling products on the company's digital platforms.• I validated communication materials from Natura and Avon, such as app/site banners and push messages.• I coordinated with logistics and demand planning teams to validate Cross-Selling strategies and ensure their execution.• I contributed to annual projections for the Direct Sales channel, including indicators such as revenue, productivity, active consultants and cycle activity.• I assisted with monthly and daily updates of annual indicators for each strategic region of the Direct Sales channel in Brazil.

Managed KPIs for the D2D segment in the Brazilian market, contributing to forecasting indicators such as productivity, profit margin, and revenue per consultant.

I worked as an Intern in the Key Account Management (KAM) segment for Sugarcane in the commercial area at Syngenta.• I supported the team responsible for managing the portfolios of key players in the Brazilian sugarcane market.• I was responsible for analyzing and managing client inventories of products in company warehouses.• I built and maintained management reports and meeting minutes.• I assisted the financial planning and controlling team with purchase orders and invoice billing.• I used tools such as SAP, QlikView, and Ariba.

Conducted an evaluation of the social and demographic profiles of teachers participating in a Continued Education Course in Inclusive Education.Awarded academic scholarships and presented findings at the XV National Education Congress – EDUCERE.

Internship at the Laboratory for Studies and Research in Social Economics (LEPES/USP), conducting research on the impact of public policies on socio-emotional development, education, criminal justice and anti-poverty programs. • I contributed to creating an original database containing all homicides in Ribeirão Preto from 1996 to 2010.• I was co-author of a chapter in a book about socio-emotional development, with data and performance indicators for secondary and elementary education in a municipality in Rio de Janeiro.• I conducted statistical analysis and modeling based on econometric results and literature review.• I created graphs and tables with statistical software such as R and Stata.

Temporary job as a research assistant, responsible for tabulating data from questionnaires administered in public schools, involving students from elementary and high school levels.