Ariane Haro Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Responsibilities:- Responsible for building relationships between the agency and major clients, as well as capturing new business opportunities for the agency.- Support major pitches for new business and in the development of RFP responses.- Responsible for driving strategy and execution of all brand building and demand generation activities, including all brand communication & advertising.

Dubai, United Arab Emirates

Responsibilities:- Led Porsche Middle East and Africa account across Corporate, Dealership, Aftersales and Social streams- Oversight of a team of 20 people dedicated for the account with director report to Global CEO- Responsible for the regional launch campaign of the mythical 911 Dakar

Dubai, United Arab Emirates

Responsibilities: - Managed the Tactical Sport portfolio such as Slync.io Dubai Desert Classic and IMG Golf (HBSC Women's World Championship and Honda LPGA) from pre-event campaigns all the way to tournament week social coverage and content production- Managed Pernod Ricard (the world’s second-largest wine and spirits seller) portfolio which is composed of 7 primary social brands for the Gulf: Chivas, The Glenlivet, Jacob’s Creek, Absolut, Beefeater, Jameson and Lillet- Developed yearly social media strategies and integrated content plan in support of marketing plans, on-trade, and off-trade activities- Directed the creation, curation, and management of all published content- Directed influencer outreach program to identify, leverage, and track brand evangelists- Managed and mentored a team of 4 - Managed weekly and monthly reporting for the 7 social channels, optimizing social content plan month on month.- Tracked performance of campaigns and individual creators using internal and third-party tools, and present weekly reports of activities and coverage.- Managed and maintained media budgets along with implement authorized plans, media payments and purchase orders.- Successfully reached set social KPIs across all brands months on months through reach, engagement rate and VTR- Trained junior members of the team, whilst troubleshooting and implementing process and structure within the team; to improve efficiencies and quality of work.

Paris, Île-De-France, France

Led the hire, structure, set up and day to day of the first Danone in-house social media team in Paris, FranceResponsibilities:- Team leadership for Danone Global - Essential Dairy & Plant Based Products (Team of 9 people)- The scope covered establishing social media strategies, and monthly Social Content creation for 6 global brands: Activia, Actimel, Danette, Danonino, Oikos, Danone- Recruitment and on-boarding of all team members- Operational process, thought leadership, senior stakeholder and client management- Ensuring all work is in line with marketing objectives and strategic frameworks- Finance and Account Reporting

Abu Dhabi, United Arab Emirates

Brand Portfolio:- Unilever- Estee LauderResponsibilities:- Account and Content strategy lead for Unilever’s unbranded content platform in the MENA region called miraa.me. (Editorial + Video content)- Led massive TVC production (9 pieces of content) for Estee Lauder in the context of a new brand positioning launch in the MENA region.- Coordinated and managed the agency personnel to ensure that the deliverables are created and published as per the campaign requirements. - Monitor the campaign data/performance by providing frequent reports and in-depth post-campaign analysis, including optimisation solutions based on the findings. - Seamlessly document the status sheet, report, project plan, finance tracker, etc. of all the projects. - Contributed to the development and growth of the Account and Content team.

Dubai, United Arab Emirates

Brand Portfolio : - La Perle By Dragone- Ooredoo Group- BIC- IBMResponsibilities:- Led digital-first integrated communication campaigns, ensuring the ideation remains faithful to the brief and within the set time frame and budget.- Implemented Dynamic Creative Optimization in collaboration with Media Team, which led to the delivery of hundred of assets for display, search and video.- Drove integration among Havas teams (PR, Media, Social,Digital, Creative, Strategy and Production) and optimised work process and transfer of knowledge between disciplines.- Worked closely with the strategy team to define brands and campaigns strategies on various key accounts: market, competition, audience and insight analysis, the consumer journey across different touch-points and so on, while ensuring relevancy with the overall brand ecosystem.- Managed the social media and content creation teams to develop strategic as well as socially led campaign, and optimise the engagement efforts through all social media channels.Identified business opportunities and growth drivers. Led multiple NB wins.- Project-managed the development of numerous online platforms for key accounts: design, front and back-end development, QA and deployment.- Led the development and execution of Digital Global Creative Guidelines for Ooredoo - Built an in-depth understanding of social media platforms and paid media strategy and execution.- Negotiated contract renewal, retainer fees and agency resources structure. Including growth and upsell opportunities.

Dubai, United Arab Emirates

Brand Portfolio : - Emirates Group- Ooredoo Group- IBM- RATP Dev- Aldar- IMG Worlds of AdventureResponsibilities:- Led digital-first integrated communication campaigns, ensuring the ideation remains faithful to the brief and within the set time frame and budget.- Project-managed the development of online platforms for key accounts - design, front and back-end development, QA and deployment.- Built an in-depth understanding of social media platforms and paid media strategy and execution.

Dubai, United Arab Emirates

Brand Portfolio : - Reckitt Benckiser (Personal and Home Care)- Peugeot- Danone Baby Nutrition- Chalhoub GroupResponsibilities:- Project-managed the development of TVCs from creative script all the way to production and post production.- Trained and supervised new and less-experienced employees as well as interns.

Dubai, United Arab Emirates

Responsibilities:- Responsible for the entire Philip Morris Brand Portfolio marketing communication across North Africa and LEVANT.- Developed yearly integrated communication strategies that catered to uplifting the brands from their current standing to their set goals (strengthening the brands’ equity and increasing market share).- Developed consumer engagement platforms that were tailored to the brand’s funnel stage which were used to communicate the brand experience, collect data, and further push the product in market.- Incorporated digital communication tools in our strategies to enhance the personalized communication and leverage on the digital oriented generation.- Managed events from concept, production to installation and dismantle - Coordinated between all departments to ensure seamless delivery

Dubai, United Arab Emirates

- Responsible for the entire Philip Morris Brand Portfolio communication across North Africa- Handled launch campaigns starting from visuals and POS material, all the way to events and consumer engagement activities, leading up to a constant monitoring and following up on perception and performance through data collection.- Lead on an “act global, think local” campaign for two of the brands, adapting the global concept to local insight extracted from thorough target market research.- Lead on several design and production string units and area installations- Coordinated between all departments to ensure seamless delivery

Algiers, Algeria

Responsibilities:- Supported Leo Burnett Strategy Team in Dubai, UAE to provide market research about Algeria.- Responsible for execution and production of mainstream POS campaigns for Philip Morris (Marlboro and L&M) across the Algerian market.- Supported the Leo Burnett Strategy Team in Dubai, UAE to provide in depth market research about Algeria.- Assisted and helped conceptualizing 2 TVCs for Tapidor (Leader in carpet industry in Algeria).- Developed a direct marketing operation for Total, executed the project within timeline and budget.

London, United Kingdom

Paris, France

Master'S Degree, International Business

Exchange Program For 6 Months, Business Administration And Management, General

Bachelor'S Degree, Foreign Languages Applied To International Business (Lea)