Ariane Roy, M.Sc. Email & Phone Number

Montreal, Qc, Ca

Canada

- Own, initiate, and conduct mixed-methods research activities to influence the larger goals and needs of the Upper Funnel business organization. - Partner with Product and Design to understand shopper behaviors and mental models, leading to meaningful improvements to the customer experience while engaging on the North American touchpoints.- Deliver high-quality, engaging, and easy-to-digest research findings to verbalize unconscious user preferences, expectations, and desired outcomes of high-end athletic wear shopping.

Montreal, Quebec, Canada

- Led and aligned stategic user research across several teams in the Unity Engine business organization to ensure a user-centred, evidence-based approach to support business and product decisions.- Drove impactful generative user research and ethnographic studies with complex workflows to solve intricate problems in tooling software, AI/ML products, XR development, and AR/3D consumer applications.- Partnered with product, design, and engineering from insights to strategic planning.- Closely collaborated with Data Science, Market Research and Research Engineer to holistically understand user behavior. - Led initiatives to create, share, and use user profiles and journey maps across the company to deepen the understanding of users.

- Lead UX Researcher on a company-wide omnichannel user journey redesign program within an agile and multidisciplinary team in the Fintech industry.- Partnered with product management directors, business analysts, marketing, design, and engineering from identifying research needs to decisions to make.

Montreal, Quebec, Canada

- Responsible for a mix of foundational research, problem validation, and evaluative projects in the mortgage and debt management Fintech.- Build UX Research operations in participant recruitment, research findings repository and cross-product collaboration.

Montréal, Québec, Canada

- Led mixed-methods game research efforts for mobile gaming titles (e.g. Space Invaders, Hitman Sniper: The Shadows, Lara Croft Tomb Raider Reloaded).- Drove research to bring insights supporting the business case development of fun and usable games across a variety of game genres, target audiences and project complexities (e.g. interactive story games, word puzzles, MOBA).

Région De Montréal, Canada

The Tech3Lab is the largest UX lab in North America. Business and academic studies are conducted in this lab by measuring user interactions and behaviors using various implicit and explicit tools and techniques as part of various research projects. In particular, this lab is equipped with technologies that allow researchers to measure various unconscious physiological responses such as eye-tracking (eye movements), cognitive load (EEG), emotions (automatic facial responses), etc.- Lead UX Researcher on academic research projects, leading to the completion of a master's thesis in partnership with Videotron, one of the biggest telecommunication companies in Canada.- Research assistant on several related projects in partnership with companies belonging to the UX Industrial Research Chair.

- Collaborator in the launch of Timothy's World Coffee's new brand identity.- Responsible for the visual redesign of packaging for merchandising.- Responsible for project coordination, notably managing the work and mandate of different agencies and go-to-market media campaigns.

Région De Montréal, Canada

Master Of Science - Ms, User Experience In A Business Context

Graduate studies teaching comprehensive knowledge, methods and tools of the leading expertise of user experience, including a foray.

Bachelor'S Degree, Business Marketing

Activities and Societies: New Student Integration Committee B.A.A bilingual (French and English)

Bachelor Of Business Administration - Bba, Management

Exchange Semester

Dec, Business/Commerce, General

General, General Studies