Ariane Charavay Email & Phone Number

Andenne

- Conduct market research and analyze consumer trends to identify opportunities for product innovation and development, working closely with R&D & quality teams.- Create and manage marketing campaigns and initiatives that effectively communicate the brand's value proposition and resonate with target audiences and ensure consistent brand messaging across all channels.- Managing the end-to-end product development process, including recipe creation, testing, packaging, and launch.- Managing the launch in a new country analyzing the customers’ needs and adapting the offer and the communication to ensure a successful launch.

Belgium

- Provide commercial support to existing suppliers, managing promotion and maintaining relationships with 200 foreign suppliers.- Source and evaluate new suppliers in collaboration with the commercial and quality departments.- Define contracts and negotiate purchasing conditions to ensure favorable terms for the organization.- Implement effective category management strategies to optimize the assortment portfolio comprising 5000 references.

Paris

- Develop strategic recommendations for aperitif product lines targeted at the Food Service and Retail Network segments.- Oversee the launch and ongoing management of new products, collaborating with R&D teams to develop and refine recipes.- Provide marketing support by analyzing market trends, conducting shopper analyses, and staying updated on industry developments.- Coordinate and manage field resources, including budget allocation, newsletters, and promotional materials for the professional brand.

Vitry-Sur-Seine

- Define product ranges for tableware and house linen, ensuring alignment with purchasing policies and brand guidelines.- Source and select new products, negotiating purchasing conditions with suppliers to optimize profitability and quality.- Develop and implement effective sales strategies, including supply chain management, sales monitoring, and promotional planning.- Analyze sales performance and margins, providing insights and recommendations.

Vitry-Sur-Seine

- Manage sweet grocery category for 3 Casino brands and oversee fresh dairy, fresh non-dairy, frozen, and beverage categories for the Casino Bio brand.- Drive product development from concept to market, sourcing suppliers, defining recipes, and coordinating packaging development.- Monitor performance and provide recommendations for the annual strategic action plan, including product improvements, promotions, merchandising, and pricing adjustments.

Région De Boulogne-Billancourt, France

- Launching calls for tenders; price setting- Marketing: product presentation, competition benchmark, focus group and analysis- Planning of monthly events : public events with tasting and animation - Quality control of existing products (liquids, fresh and dry goods – 35 references) - Participation in the development of new products in the range (2 new products launched) - Supply and logistics issues

Argenteuil, France

- Sourcing suppliers and launching calls for tenders; price determination - Marketing: product presentation, competition benchmark - Management of permanent references (200 active references) - Participation in the development of ephemeral collections (Valentine’s and Easter) - Supply and logistics issues

Région De Paris, France

Aide apportée aux chefs pour la réalisation des pâtisseries.

Région De Versailles, France

Responsabilités : - Gestion des plannings des différents services- Gestion des stocks F&B

Apprenticeship Master, Marketing And Commercial Practices, 3Ème / 30

Activities and Societies: International seminar in HEC Montreal Knowledge of the mastery of marketing techniques, methods and tools.

Postgraduate Degree In Hospitality Management, Hotels, Motels And Restaurants Management, With Honors

Activities and Societies: Squash club

License, Management Science

Activities and Societies: 3rd year abroad in Buenos Aires (Argentina) License of economy and management

Baccalauréat, Economique Et Social