I help people and organisation align, develop and growDeveloping people : the hat of BUSINESS COACH ➢ I help Managers /Startup's CEO's develop their personal and leadership skills as to improve for instance their ability to delegate, to communicate (being both more impactful & efficient), the quality of their collaboration with peers/team members/management, the team cohesion, their conflict and stress management, their priority setting/ability to focus, their decision making in ambiguity , strategic thinking... I also help them to be more confident when facing change, eg when taking a new role/position, when building a new governance, a new team…Next to my +25y business experience where my last role was Marketing and Communication Director at Proximus (team of 130p), I was trained on ROOT by Coaching Square, I am certified coach from the European Coaching Academy (AEC- diploma of Bachelor level in France), certified practitioner Business Model Canvas/You and Certified Coach in StepChange Model (Career Models).Developing businesses : the hat of MANAGEMENT ADVISORIn close relationship with entrepreneurs mostly of PME/TPE, startup's, I help them building:➢ Solid business models and value propositions, using a.o. Lean Canvas➢ Powerful business strategies: market studies, realistic Business and Financial plans➢ Strong teams : recruiting/helping them to coach their team members ➢ Top marketing: right consumer targeting, right segment (where there s a real need), right offer and product portfolio, pricing, Go-to-market plans (customer acquisition funnel, retention and value development), 360° communication. (Branding, Customer experience, website flow, packaging) Eg: YUMA, MAKESENZ, NEIBO, ALTHERIA… + numerous experiences with entrepreneurs at Reload Yourself)

Reload is aimed at - all entrepreneurs who wish to start their activity by taking over an existing business- self-employed people and SMEs in difficulty who wish to relaunch their activityReload offers you: - a multidisciplinary and senior team of management and legal experts- a secure and human framework with a maximum of 2 years of support

StepChange is a company fully dedicated to MEANING @ WORK helping individuals to find a job that truly drives them, this through a mix of online learnings in solo and live collective workshops.The StepChange© methodology was created by Laetitia van Wijck in 2016 to help address the societal issue of lack of job fulfilment. Since then, also with my help, part of it has been digitalised as to be more flexible for the end user. More than 500 people have followed StepChange program with average satisfaction score of 9.2/10.

RESPONSIBILITIES• Responsibilities covering market analysis, 3y strategy, go-to-market (acquisition & retention/loyalty, value development), advertising/digital, promo, churn management, CRM, CSR, Sponsoring.• Reporting directly to Proximus Board, team of 130 people • "CMO of the Year" in European Telco's (2015)ACHIEVEMENTSSTRATEGY/BRANDING/COM°• Rebrand from Belgacom to Proximus: new brand strategy and identity “Always close“ on all touchpoints : new website (800 pages), 300 shops, 3500 vehicles, 1500 pieces of clothes, 10.000 documents, 10 apps, 4 TV channels, ATL, events… This rebranding was the start of a new culture, a new pride and a new growth: +2/3% after year of decline• Design 3y strategies and marketing plans• Improve customer experience and journeys. Interface with Customer operations and IT. • Relaunch Scarlet, positioning it as a smart low-cost brand • Build 360° campaigns and execute with excellence. 2 Effie awards • Be first mover on mobile internet and launch of 4G. Preparation of fibre roll-out• Manage CRM campaigns, 10M interactions/y: inbound/outbound, direct mail, email/newsletters...• Build CSR platforms “Web Experts“ & “Digitalents“, bringing technology closer to people• Create closeness with sponsoring and activation at music festivals and sportINNOVATION• Launch Mobile internet, 4G city by city, integrating Netflix into the TV offer• Co-develop new portfolio “Mobilus-Familus-Tuttimus“ and Netflix as TV differentiator • Start digital journeys (SEA/SEO) based on content and passion points• Reinvent loyalty platforms (gaming) COACHING & CHANGE MANAGEMENT• Create Marketing Academy• Transform to customer centric organisation, marketing-led• Develop talents: Promoting 3 of my 6 direct reports to Board -1 level• Coach Proximus management committee on cultural change • Next to acquisition and retention, create customer development entity: adjust customer journeys/ CRM campaigns with value development

RESPONSIBILITIES• Managing team of 45 people, reporting to VP Sales & Channels: responsible for go-to-market and customer experience: building marketing plans on TV, @ and mobile. Handling Customer acquisition (including promos and advertising briefs), Retention (Churn/Loyalty platforms) and CRM.ACHIEVEMENTS• Segmenting customer base and recommending right offers (products and services) for the front end• Innovating and driving customer centricity: first mover on Servicing with creation of a charter and starting communication on Belgacom servicing (next to products)

Board Member and Marketing Director in charge of the positioning and communication, developing Scarlet as a low-cost smart brand in complement to Proximus

Board member and CSR Director : launch of « Digitalents » project, a successful platform to help young people finding back their way to work thanks to technology workshops

• Leading BE and NL marketing teams, 17 people, reporting directly to Area direction in Zurich. Member of Board of Management. P&L Responsibiliy (€200Mio revenue), CAGR growth of 4.5% • Merging positively with the NL, using emotional intelligence, co-developing with local stakeholders, revising pricing strategy and portfolio after deep market study (innovations in complement under Milka and Côte d'Or) reaching an historical growth of +20% year on year (vs flat previous years)• Reassuring and accompanying teams through change curve e.g. when centralisation in Zurich, merging with LU and moving from Halle• Mobilising international Côte d’Or Core team on common innovations• Launching, with a complement strategy, various up-priced products under Milka and Côte d'Or brands to grow revenue and value share

Marketing Director/Manager Chocolate Belgium (2001-2006)• Coaching team of 11 heads very closely, growing Chocolate value share year after year from 60 to 63% in tablets despite sharp growth of PL's and hard discounters. CAGR 4.5%• Revising Cote d'Or brand architecture (Brands, sub-brands, endorsed) and communication implications• Innovating with opening of Côte d'Or store at the "Petit Sablon" in Brussels• Côte d’Or moved from local to Global Brand Innovation Manager Confectionary (1999-2000)• In staff role, marketing partnering with R&D and factories • Using co-creation techniques with customers and collective intelligence: direct customer interviews, protocepts with customers & agencies, concept tests, purchase intention models…• Delivering a 3y full funnel and launching Côte d'Or spread (technical breakthrough), Salted Almonds, Truffé tablet… Côte d'Or spread brought 5% purely incremental business.Brand Manager Côte d’Or, Brand manager Meurisse (1996-1998)• Leading a crisis cross-functional team incl. sales and agencies succeeding to relist Meurisse (N°2 BE brand) at Carrefour thanks to activation of customer demand on TV & around the shops Project Manager Côte d’Or Museum (1995-1996)• As entrepreneur, creating and organizing the Côte d'Or interactive museum from A to Z, still welcoming >20K children visits/year.

- Account Executive, Account Manager- Developing my customer centricity and strategic skills (brand positioning) , managing various brands and customers: Bic, Cortal (first virtual bank from Paribas), P&C (Belgian clothes), Wood federation- Business development: part of agency pitches

- As Account executive, I was responsible for customer budgets, relationship, positioning strategy and "selling" of campaigns.- I developed my customer centricity ans Strategic/positioning skills based on various type of customers: Danone, Jacobs Suchard Côte d'Or, Colgate, Adidas, H.J. Heinz, Teisseire, UIP (films), Sopexa (wine)