Arianna is a Strategy Consulting, Investor Relation and Media executive with over 10 years experience across different sectors, both at principal and consultancy level in the pet (food, pharma, accessories, etc) consumer, retail, fashion and financial services industries.Over her career path she has played a pivotal role in ensuring an effective financial and corporate communication for all her previous employers, which include a € 10 Bn Euro market cap infrastructure investment holding, Italy's N. 1 Corporate Communication Agency and a UK investment bank operating in Middle East. She has provided a strongly appreciated investor relations support to C-Level executives during road-shows, IPO readiness process, Q&A with equity research teams, European Government's stake-holders and specialized media.Arianna combines a solid know-how of both online and off-line media tools with a solid understanding of capital markets and corporate finance which have proven useful for clear and effective corporate communication and have positively impacted firm's brand awareness and consensus among investment bank analysts.Arianna can provide any corporate client with direct access to a strong network of relationships with international media editors as well as financial professionals from bulge bracket investment banks and with made of C-Levels executives running key players in the retail, consumer industries.As partner of the commercial due-diligence team of Arkios, she was tasked to devise market entry and upcoming positioning strategy for consumer industry clients looking to establish a solid presence in EMEA and South America.She has executed in-depth market analysis across the product value-chain, competitive landscape and supported in the products portfolio selection tailored to the regional market based on available comparable products, customers’ profile, local regulations and supply chain, while defining a suitable pricing policy aimed at maximising margins.