Arianna Conte Email & Phone Number

Milan, Lombardy, Italy

Milan, Lombardy, Italy

Management of a team focused on digital analytics and ecommerce tracking for agency top clients. Main industries: Fashion Luxury, Cosmetica & Beauty, Retail, Energy, Banking, Telco.- Team management- Project management- Analytics and tracking strategies- Google marketing platform

Milan Area, Italy

- Website Performance analysis- User Behaviour Analysis- Google Analytics and Google Tag Manager(GTM) setting and debugging- Use of GTM to set up and manage marketing tag (Google Analytics, Floodlight, Facebook Pixel, etc...)Google Analytics training to corporate audience

Milan Area, Italy

Directly reporting to the Global Marketing Manager and working with marketing, IT, Product Development teams, and external supplier, my main responsibilities and activities were:Web Analytics - KPSs definition and tracking, user behaviour analysisWeb presence management on portals, advert, DEM web partnerMonitoring of unauthorized resellers and web image of authorized onesNewsletter and Landing Page - project, creation, analyticsClient DB managment and analysis (CRM)Product Configuration Platform - bug fixing, system integration with IT deptGlobal and Cina Website - pre-launch check, fine-tuning, updatingAnalytics reporting specifical for projects, including benchmarking and users interview

Reporting to the Head of Global Marketing and Communication, and in cooperation with the content marketing team and the UX team, my main responsibilities are:- Assess websites performances - Define best KPIs to measure our goals- Analyze the global behavior of our target audience extracting relevant insights to help define our content/social strategy- Realize reports according to company internal requests- Manage the global reporting activities (30+ child websites)My actual focus is on user behaviors in our website and interaction with content created, to offer appropriate insights helping the definition of content strategies and improvement of UX.Among the other used tools: Google Analytics (dashboards, standard&custom reports, segments), Google Adwords, Google Search Console.

Vicenza (Vi) And Gallarate (Va)

Directly reporting to the CEO and working with transversal teams, my main responsibilities and activities were:- Creation, development, implementation and reporting of marketing and digital marketing activities, both in-house and cooperating with web agencies - Brand Management- Market and industry analysis, clients mapping, technology trend analysis- Customer behavior analysis - Web data analysis- PPC Campaigns- E-mail marketingMain projects and results:- Customer decision journey - Analysis of the customer decision process, identification of client personas and coherent managing of every digital channel- Company web site redesign - New website better focused on every aspect. Appearance, user experience, contents, responsiveness and technology, are all well designed to communicate the value of Autoware developed solutions. It is based on Wordpress CMS: www.autoware.it- Corporate Newsletter on Mailchimp- PPC Campaigns on Linkedin- Marketing and sales key data sharing- Planning and execution of an event series about Smart Manufacturing, called "Operational Excellence", in different locations in northern Italy

Vicenza Area, Italy

Directly reporting to the CEO and working with transversal teams, my main responsibilities and activities were:- Web marketing planning and execution- Content management- Copywriting- Press Office - collaboration with national and international magazine and blogs- SEO marketing strategy and implementation- Social Media Marketing: management of corporate social networks (Twitter; YouTube; Facebook; LinkedIn; G+)- PPC Campaigns- Relationship with international partners and suppliers- Market analysis- Customer satisfaction survey (management, execution and report)- Corporate Image- Sponsorship management (Rugby Vicenza)- Event and Exhibition (planning and management)- Video and image editing

Vicenza Area, Italy

Marketing B2B in the innovative context of an IP Consulting Firm.Directly reporting to the CEO and to an external marketing consultant, my main responsibilities and activities were:- Company web site creation working with web agency- Corporate image- Events planning- Press office- Analysis and reporting- Market analysis- CRM implementation- Copywriting- Web marketing (strategic design of new website, social media, newsletters)- Pay-per Click and Google Adwords campaigns management- Development of new services in collaboration with foreign partners- Organization and tutoring courses on Industrial Property and InnovationMain projects and results:- Brand value communication on line ed off line, while creating the marketing function from scratch. Started collaborations with recognized institution - organized series of events innovation related with foreign partners in Palladians Villa with more than 100 participants each - gained media presence and new customers - creation of collaterals in collaboration with agencies- Created a new website wordpress CMS based, now perfectly able to express the value of the offered solutions - www.ipbonini.com

Johannesburg Area, South Africa

Directly reporting to the General Manager, my main responsibilities and activities were:- Events organization - Market and trend analysis - Reporting - Newsletter and online visibility

Rome Area, Italy

Directly reporting to the Head of International Business and Trade Finance, my main responsibilities and activities were:- Market analysis and forecast - Reporting- power point and excel datasheet creation and maintenance- Support to the e-banking project

Bologna Area, Italy

Directly reporting to the Head of R&D, my main responsibilities and activities were:- Market and industry trend analysis- Forecast - Reporting

Agile Project Management, Project Management

https://www.coursera.org/learn/agile-project-management/

Diploma Di Counselor Transpersonale Integrale

https://integraltranspersonallife.com/service/formazione-quadriennale-counseling-transpersonale/

Digital Marketing Specialization - Mooc Course, Digital Marketing, 95/100

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing.

2009, Business Administration And Management, General

Full Time Post Graduate Pre Experience Master Program - 8 month class + 4 months stage - Focused on Business Management, from marketing.

Msc, Economics, 110/110

Activities and Societies: Scout association, Alumni Alma Mater AssociationDissertation titled : "The use of conjunctural indicators.

Bs, Economics, 103/110

Activities and Societies: Scout association, Alumni Alma Mater AssociationDissertation titled “Application on short term italian GDP.

Diploma Di Maturità Classica, Pni, 94/100