Arianna Cabrera Pina Email & Phone Number

Miramar, Florida, United States

• Led all marketing and design efforts as the sole member of the department, delivering a 40% increase in brand visibility and a 20% boost in customer engagement across digital, print, and multimedia channels.• Conceptualized and executed marketing strategies, managing every phase from creative direction to analytics, resulting in a 25% rise in lead generation and customer acquisition.• Designed and produced all visual assets, including marketing materials, product launch packages and visuals, corporate event branding, and website graphics, improving brand recognition by 30%.• Oversaw a marketing budget, optimizing spending to achieve a 15% improvement in ROI while maintaining high-quality creative output.• Managed end-to-end multi-channel campaigns (email, social media, digital ads), which led to a 50% increase in website traffic and a 20% improvement in conversion rates.• Developed and enforced branding guidelines, aligning creative strategies with business objectives and driving a 15% increase in product sales and customer loyalty.• Collaborated closely with executive leadership, shaping marketing strategies that aligned with broader company goals, improving overall marketing performance by 20%.• Handled vendor relationships and production logistics, ensuring timely delivery and reducing production costs by 10% through effective negotiation and streamlined workflows.• Produced promotional videos and tutorials independently, increasing product engagement by 35% and improving customer comprehension of product features.• Led digital transformation projects, including website redesigns and SEO optimization, resulting in a 50% boost in online visibility and inquiries.• Oversaw and maintained the organization and storage of all company files, graphics, artwork, photographs, and videos on the company server, ensuring easy access and file management for future use.

United States

• Designed and developed responsive websites, mobile applications, and web applications for various clients, resulting in a 25% increase in user engagement and customer satisfaction.• Conducted user research, created personas, and developed wireframes and prototypes, improving design efficiency and reducing development time by 20%.• Performed usability testing and gathered user feedback, leading to a 30% improvement in user experience and interface functionality.• Collaborated with clients to understand design needs and preferences, achieving 100% client approval on all final designs.• Created design documentation and design systems to ensure product consistency, reducing rework by 15% and improving team collaboration across projects.

United States / Cuba

• Designed and developed responsive websites, mobile applications, and web applications for various clients• Conducted usability testing and gathered feedback to iterate and improve design solutions• Worked closely with clients to understand their design needs and preferences• Created design documentation and design systems to ensure consistency across products

Havana, Cuba.

• Designed and produced marketing collateral including brochures, flyers, posters, and banners, contributing to a 20% increase in marketing engagement and event participation.• Developed visual assets in line with brand guidelines, enhancing brand consistency by 25% across all digital and print platforms.• Collaborated with clients to understand their brand vision, ensuring alignment with design principles and identity, resulting in a 15% improvement in client satisfaction and project turnaround time.• Assisted in creating design assets for the website, optimizing user interface design, and boosting user engagement by 30% through improved usability and cohesive brand messaging.