Arianna R. Email & Phone Number

As the Director of Strategic Partnerships at Styleforum, my role centers on cultivating and nurturing relationships with external partners to drive the realization of their strategic aims. This encompasses the oversight of collaboration agreements, joint ventures, and formal arrangements between Styleforum and its clients. Following the establishment of these partnerships, I assume responsibility for their continual management. This entails diligent progress monitoring, comprehensive impact assessments on the brand's objectives, and agile adjustments to optimize the value derived from these partnerships.

I serve as social media and content manager for the menswear website Styleforum. In addition to managing all the social media networks and digital public relationships, I work with the editorial and management team to develop and coordinate marketing and editorial strategies. I am part of the editorial team of the Styleforum Journal, the editorial branch of the website, where I interact with writers and contributors as well as help creating the editorial calendar.I continue to do the previous work from the prior position in addition to:- Prepare and schedule a weekly newsletter for an audience of over 90k subscribers.- Schedule the editorial calendar for content.- Interact with writers and provide them with directions for the monthly editorial schedule of the Styleforum Journal.- SEO editing & writing.- Scout for new talents to join the team as contributors.- Manage and update the home page with fresh content every day.- Create image assets using Adobe softwares.- Develop advertorial strategies and content for clients to meet their needs on social media and on the websites.

The following are the tasks I perform at Styleforum as social media manager:- Manage Styleforum's social channels (Instagram, Facebook, Twitter, Tumblr).- Schedule a monthly editorial calendar for content.- Create image assets for weekly newsletters and articles using Adobe software.- Establish the brand’s identity in conjunction with the editorial team in order to develop social content that reflects such identity and sets a consistent tone.- Interact with bloggers and menswear influencers within the network and on social channels.- Analyze discussion topics and trends for management and editorial teams.- Cover events such as Pitti Uomo and The Proper Kit on social channels using through live streaming and storytelling strategies;- Coordinate The Proper Kit, a menswear trunk show that occurs every year in NYC, interacting with participating brands and providing them with the props and assets necessary for the show.- Write articles on Italian style for publication on the Styleforum Journal.Accomplishments in this position:- I delivered organic growth across all social networks, with a remarkable 183.33% on Instagram, 48% on Facebook, 8.25% on Twitter, and 41.67% on Tumblr. No paid campaigns were run to achieve these numbers.- The hashtag #Styleforum, which had 14k mentions in February 2016, has now over 70k mentions, and has become a recurrent hashtag for people - both member and non-members - that share their style on Instagram. This is an increase of 185.71%.- I joined the editorial team and contributed from the beginning to the launch of the Styleforum Journal, the editorial branch of the website, which has reached over half a million views cumulative during the first year and counts 29k users actively engaging on average each month.

Orange County, California, Stati Uniti

In May 2015 I founded a social media and photography agency that provides social media strategies as well as photographic content that's specifically created for social media channels.The following are the tasks I perform at Angelia Communications:- Create advertising campaigns for brands on social networks.- Articulate strategies to deliver a better image of the brand online.- Create enticing photographic content targeted to different social networksusing DSLR, studio and natural lighting, and photo-manipulation software (e.g.Photoshop).- Develop SEO strategies for brand online presence including blogs and websites.- Manage client blogs, writing detailed posts targeting keywords, therebyincreasing readership and Search Engine Rankings.- Optimize and managing social networks (Instagram, Facebook, Twitter, Snapchat, Pinterest,Snapchat, G+)- Interact with followers on social media platforms.- Improving customer interaction and generate increased brand awareness throughactivities such as giveaways and contest.- Perform media outreach and managed relationships between clients andbloggers.

My work at Nymphashion is oriented towards the presentation of personal style, current fashion and beauty trends. Nymphashion is part fashion blog, part advertising, part product review: the site capitalizes on quality photographic content and website organization to create a user-friendly experience.These are the skills that I developed in running Nymphashion:- Use social media strategy and quality content to establish one of the top twenty fashion blogs in Italy within less than a year- Post-process raw digital photos with color correction, sharpness, reducing grain- Plan, style and direct photo-shoots for visually focused web articles, blog posts and editorial social media content- Write short-form content in English and Italian to introduce readers to new brands oftentimes used by companies as press releases- Guest writing and editing articles for online fashion and make up magazines- Optimize SEO on a Wordpress CMS site- Build, design, modify and maintain of Word Press CMS site- Cultivate rapport with target audiences through social media- Develop social media strategies after analyzing follower demographics, using visual content to drive conversations and increase readership- Report and document fashion events and tradeshows- Copy-write press releases targeting identified demographics- Market brands through original visual content built around their philosophy, values, products and/or services in order to produce materials to blog visitors and followers- Run advertisement campaigns on social networks to market products and brands to potential clients- Use Google Analytics and StatCounter to develop actionable solutions to increase readership- Qualitative research of social media strategies as well as paid campaigns

I performed the following tasks as an event manager and chief hostess:- Coordinated teams of hostesses during events and congresses;- Oversaw and ensured the smooth procedure of congresses, instructing relators and technical operators on their tasks;- Prepared travel and lodging arrangements for event participants;- Helped foreign participants to organize their journey throughout meetings and events;- Managed paperwork for ECM congresses, often as a sole responsible of the event.- Selected clothing for hostesses and V.I.P. guests on the base of the customer's requirements and type of event, interacting with stores that provide rental service of luxury goods.- Organized catering service, selecting menus and choosing beverage and interacting with the catering company to provide a smooth implementation of lunch and dinner breaks and cocktails.Select clients:- Sharp- Politecnico di Torino- FIAT- Peugeot- Artissima- Salone Internazionale del Libro di Torino- Ferrero- Juventus FC- RTL- UBI Banca- Heineken

I operated as a freelance hostess for various companies during contract work throughout the years as a student. In addition I sometimes acted as an event manager or chief hostess. I performed the following tasks as a hostess:- Ensured customer satisfaction operating as a face between the company and the customer;- Interacted with clients to present the company's offerings through marketing strategies;- Managed event spaces, providing set-up and take down of the displays, exhibitions and booths;- Increased sales by providing a strong customer rapport and knowledge of products and services;- Operated sale registers, managing money, sale receipts and providing an inventory of sales.

Torino, Italia

Performed the following tasks as congress hostess:- Assisted speakers during conferences and presentations- Prepared conference rooms and organized breaks and times of each speech- Coordinated AV technicians on the schedule of the meetings- Welcomed and assisted guests with their needs - Provided personal assistance during guests visits, fulfilling individual requirements/requests

Master'S Degree

Bachelor'S Degree