Arianna Jones Email & Phone Number

- Measure overall impact of local programs on traffic and sales by collecting Google Analytics data, Placer.ai insights, and social media metrics.- Maximize marketing budget through strategic planning and implementation of paid social ads, display ads and other integrated marketing tactics. Leverage earned and owned media to execute diverse content calendars that drove website traffic (110K+ pageviews), impressions(3M impressions) and media mentions (5M impressions)- Partner with designers to create assets to promote monthly events and social media campaigns.- Establish internal tracking practices to increase monthly and quarterly reporting accuracy.

Tempe, Arizona

• Curate all daily content for upload to boost presence on social media platforms (Instagram/Facebook/Twitter) by 80% as well as reach 9M impressions through Paid Facebook ads. • Holistically manage all social media presence, successfully achieve verification status on Twitter, and strategically grow audience by 64%.• Measure analytics to track ad performance, make strategic recommendation to increase impressions and achieve 9M impressions to support revenue goals. • Efficiently manage multiple projects from brainstorming to completion while meeting quick deadlines and minimizing errors.

Phoenix, Arizona Area

• Executed new initiatives through media activities, government contracts, and corporate sponsorships ranging from $500 - $50,000.• Influenced brand identity on communication pieces including emails, ads, posters, publications, websites, and social media.• Leveraged storytelling to produce blog content, marketing campaigns, and articles with an average CTR of 5%.• Created invitations, emails, and posters to promote fundraising events that raised $200,000.

Phoenix, Arizona Area

• Executed annual calendar events including holiday dinners and back to school drives that supported 500+ parents and children.• Strengthened communication, collaboration, and support for initiatives in local community organizations and schools to increase daily attendance by 20%.• Coached 10 part-time staff to ensure the all activities were engaging, safe and productive to eliminate high risk factors.• Introduced new programming activities in the Teen Center that helped 50+ teen develop new skills.

Scottsdale, Arizona

• Executed annual calendar events including holiday dinners and back to school drives that supported 500+ parents and children.• Strengthened communication, collaboration, and support for current initiatives in local community organizations and schools to increase daily attendance by 20%.• Coached 10 part-time staff to ensure the all activities were engaging, safe and productive to eliminate high risk factors.• Introduced new programming activities in the Teen Center that helped 50+ children develop new skills.

Guadalupe, Arizona

• Developed impacting strategies for volunteer recruitment, training, and management while identifying community outreach programs that collaborated with corporate volunteer groups.• Collected, prepared and analyzed program data to support academic success used for research, grant writing and outcome models. • Planned, developed, and implemented youth activities and programs that encouraged leadership, problem solving, and educational strength.

Master'S Degree, Digital Audience Strategy

Bachelor Of Science (B.S.), Non-Profit/Public/Organizational Management