Arianna Robertson Email & Phone Number

Santa Rosa, California, United States

• Initiate, plan, execute, monitor, and close a range of creative projects across print, digital, and more.• Manage projects for 40+ wineries ranging from day-to-day tactical executions to integrated 360 marketing campaigns.• Manage resources and deadlines across creative team; adjust and communicate project schedules accordingly.• Manage internal iterations of large deliverables prior to client presentations; work collaboratively with Creative/Art Directors to ensure deliverables are hitting on supplied briefs.• Communicate effectively with cross-functional partners to organize projects and build stakeholder consensus to meet project deadlines.• Manage and direct projects with external freelance designers and vendors.• Request and manage quotes from external print vendors; manage vendor timelines.• Ensure proper project close out, including managing archiving and metadating process of project files.

Remote

Remote

Remote

• Direct all B2B and B2C communications for US division of a multimillion-dollar international organization• Liaise with international team to uphold strategic vision, mission, and global brand in the US market• Coordinate efforts of highly-efficient US marketing team to provide creative marketing solutions across all communication channels• Streamline systems and improve organizational efficiency through effective project management, process implementation, budget maintenance, and ownership of software and systems• Orchestrate new product launches, 100+ page annual catalog, complex sales programs, and launched a bespoke back office system• Coordinate and deliver a wide variety of events, both digital and in-person, including B2B trainings and sales events, national conferences, and mission-focused international excursions

Remote

• Delivered a wide variety of creative marketing solutions for various clients including: print and digital marketing designs, media kits, custom packaging designs, e-commerce websites, email templates, targeted social media campaigns, long- and short-form copy, and product photography

Petaluma, Ca

• Developed a wide variety of marketing solutions for various digital platforms and managed complex communication calendars and targeted social media campaigns• Tracked and reported on e-commerce, advertising, PR, email, and social media analytics and campaign performance• Maintained retail and wholesale e-commerce websites with 1,000+ SKUs each, performed inventory and content management, and implemented UX improvements based on customer feedback• Created Amazon Enhanced Brand Content (EBC) pages for 300+ product listings to increase sales and monitored seller account

Penngrove, Ca

Penngrove, Ca

• Approached and re-hired to create and lead a new in-house design and production team with several direct reports• Responsible for all design, art direction, and creative content development to drive brand awareness and organizational sales• Provided effective project management for concurrent, multi-phased projects, on time and within restricted budgets• Negotiated bids with vendors, improved interdepartmental communication to enhance productivity, and managed strategic partnerships with organizations and alumni• Provided seamless event management for biannual open houses, distinguished speaker series, and outreach events• Coordinated with board members to leverage network of noted industry-leading professionals for pro-bono keynote appearances

San Francisco, Ca

• Liaised with 200+ home owners, tenants, board of directors, committee members, and all external vendors and contractors• Effectively mitigated emergencies and sensitive situations• Onboarded and supervised concierge and maintenance staff• Developed and implemented standard operating procedures• Managed all budgets, accounting, and billing• Planned and executed quarterly board meetings and seasonal events to engage and build relationships with residents

Penngrove, Ca

Penngrove, Ca

• Managed visual marketing solutions for all four campus locations and online programming of non-profit organization• Created content and graphics for all communication channels• Modernized brand and visual assets• Managed media contracts and liaised with printers and vendors• Planned and coordinated open houses and outreach events

Santa Rosa, Ca

• Designed branding, website, packaging, marketing materials, and email campaigns• Collaborated on product development• Managed production team and onboarded new staff

San Luis Obispo, Ca

• Developed standardized project archiving system• Designed large-scale integrated marketing campaigns for campus-wide events• Negotiated bids and coordinated project timelines with printers and other vendors