Arianna Robertson Email & Phone Number

Santa Rosa, California, United States

• Initiate, plan, execute, monitor, and close a range of creative projects across print, digital, and more.
• Manage projects for 40+ wineries ranging from day-to-day tactical executions to integrated 360 marketing campaigns.
• Manage resources and deadlines across creative team; adjust and communicate project schedules accordingly.
• Manage internal iterations of large deliverables prior to client presentations; work collaboratively with Creative/Art Directors to ensure deliverables are hitting on supplied briefs.
• Communicate effectively with cross-functional partners to organize projects and build stakeholder consensus to meet project deadlines.
• Manage and direct projects with external freelance designers and vendors.

Remote

Remote

Remote

• Direct all B2B and B2C communications for US division of a multimillion-dollar international organization
• Liaise with international team to uphold strategic vision, mission, and global brand in the US market
• Coordinate efforts of highly-efficient US marketing team to provide creative marketing solutions across all communication channels
• Streamline systems and improve organizational efficiency through effective project management, process implementation, budget maintenance, and ownership of software and systems
• Orchestrate new product launches, 100+ page annual catalog, complex sales programs, and launched a bespoke back office system
• Coordinate and deliver a wide variety of events, both digital and in-person, including B2B trainings and sales events, national conferences, and mission-focused international excursions

Remote

• Delivered a wide variety of creative marketing solutions for various clients including: print and digital marketing designs, media kits, custom packaging designs, e-commerce websites, email templates, targeted social.

Petaluma, CA

• Developed a wide variety of marketing solutions for various digital platforms and managed complex communication calendars and targeted social media campaigns
• Tracked and reported on e-commerce, advertising, PR, email, and social media analytics and campaign performance
• Maintained retail and wholesale e-commerce websites with 1,000+ SKUs each, performed inventory and content management, and implemented UX improvements based on customer feedback
• Created Amazon Enhanced Brand Content (EBC) pages for 300+ product listings to increase sales and monitored seller account

Penngrove, CA

Penngrove, CA

• Approached and re-hired to create and lead a new in-house design and production team with several direct reports
• Responsible for all design, art direction, and creative content development to drive brand awareness and organizational sales
• Provided effective project management for concurrent, multi-phased projects, on time and within restricted budgets
• Negotiated bids with vendors, improved interdepartmental communication to enhance productivity, and managed strategic partnerships with organizations and alumni
• Provided seamless event management for biannual open houses, distinguished speaker series, and outreach events
• Coordinated with board members to leverage network of noted industry-leading professionals for pro-bono keynote appearances

San Francisco, CA

• Liaised with 200+ home owners, tenants, board of directors, committee members, and all external vendors and contractors
• Effectively mitigated emergencies and sensitive situations
• Onboarded and supervised concierge and maintenance staff
• Developed and implemented standard operating procedures
• Managed all budgets, accounting, and billing
• Planned and executed quarterly board meetings and seasonal events to engage and build relationships with residents

Penngrove, CA

Penngrove, CA

• Managed visual marketing solutions for all four campus locations and online programming of non-profit organization
• Created content and graphics for all communication channels
• Modernized brand and visual assets
• Managed media contracts and liaised with printers and vendors
• Planned and coordinated open houses and outreach events

Santa Rosa, CA

• Designed branding, website, packaging, marketing materials, and email campaigns
• Collaborated on product development
• Managed production team and onboarded new staff

San Luis Obispo, CA

• Developed standardized project archiving system
• Designed large-scale integrated marketing campaigns for campus-wide events
• Negotiated bids and coordinated project timelines with printers and other vendors