Integrated media and communications agency focused on progressive organizations, movements, candidates, and small business headed by marginalized people. We provide a unified solution for your marketing, communications, press, design, and digital needs.Does your organization have a story tell? Do you need a strategic media partner to make your mission come alive? Samara Collective is a worker-owned cooperative that partners with organizations to develop long-term creative pathways to progress using strategic communications and capacity building. Our collective 40+ years of design, marketing, digital and communications experience spans multiple sectors: business, non-profits, labor, public advocacy and political campaigns.We are working towards a more equitable world where communities have the agency to create sustainable change and the bridges needed to build deeper connection between them.

Leading the innovation studio that surfaces, prioritizes, and solves problems of strategic interest to CareFirst. We pressure test solutions with an eye toward positioning the enterprise to lead the industry and disrupt the old ways that no longer serve our customers and members. We leverage best-in-class agile and human-centered design methodologies to run fast at problems and churn out optimal value to return to the core business.

March of Dimes leads the fight for Healthy Moms and Strong Babies.In this role I lead the strategic direction and go-to-market approach for Mission Investments, March of Dimes' current suite programs, products, tools, and resources available to community partners (maternity care access, professional education including Implicit Bias Training, and NICU initiatives). I collaborated with Mission leadership to identify priority maternal infant health needs and develop business models for the next generation of products (postpartum, health equity strategies, digital consumer engagement and education). I partnered with market colleagues on fundraising strategies, local campaigns, and plans to disseminate Mission program offerings nationwide, leading and organizing company-wide sales trainings.

Peer Health Exchange’s mission is to empower young people with the knowledge, skills, and resources to make healthy decisions. We do this by training college students to teach a skills-based health curriculum in public high schools across the country.Peer Health Exchange, with our partners, will advance health equity and improve health outcomes for young people. These partners include educational institutions, health systems and payers, and entire communities.In this role I lead the earned revenue and expansion strategy for the organization, helping drive systems change so that entire communities invest in health education and in their young people.

Responsible for supporting Business Development colleagues to close new and recurring revenue business by delivering exceptional project leadership and value to diverse clients, including government organizations, private foundations, health plans, pharmaceutical manufacturers, and clinical research organizations. Routinely represented PLM as an external speaker and thought leader at meetings and conferences with organizations such as Harvard Business School, the Cleveland Clinic, the National Institutes of Health, the Department of Veteran Affairs, the National Institute of Mental Health, CenterWatch, and UCB Inc.’s annual International Senior Management meeting.Successfully negotiated and closed four unprecedented partnership deals in the team’s inaugural years, resulting in thousands of new patient referrals. Managed internal marketing and communications team in the development of promotional campaigns and delivery to partner client. Collaborated with partners to develop high-yield communication channels to attract new member referrals.Booked over $4 million in revenue to date. Maintained responsibility for account management of PLM’s longest-running strategic partnership, Oversaw the continuous improvement of features of the epilepsy community in order to enable patients to actively manage their health through self-monitoring and peer-based learning. Led first-in-class partnership between PLM and the Department of Veteran Affairs (VA). Responsible for coordinating a cross-functional working group of PLM and VA employees to build new infrastructure onto the PLM software platform, submit the clinical protocol for IRB approval, launch the study and recruit veterans to participate. Successfully enrolled over 200 veterans with epilepsy into the official study. Presented regular progress updates to pharmaceutical and PLM executives, management consultants, and the Undersecretary for Health Affairs at the VA.

● MS Patient Services Product Manager. Oversaw operations of the EXTAVIA Patient Services Center (the “Hub”) on behalf of several hundred MS patients. Executed implementation programs to integrate over a dozen managed care accounts into the Hub as individual formulary contracts were closed.● MS Brand Team Managed Markets (USMM) Associate. Planned and launched the GILENYA co-pay program offering for both prescription and medical financial assistance. Revised and tracked sales impact of incentive compensation program designed to motivate USMM account managers to negotiate favorable formulary status for EXTAVIA.● MS Market Research Associate. Responsible for the testing of visual aids and patient services materials with neurologists and MS key opinion leaders. Reported key insights and recommendations to the brand team that directly impacted the post-launch strategy refinement.

Conducted an internal assessment of current patient assistance program offerings and developed recommendations for management in light of customer preferences from both primary and secondary market research.

Responsible for conducting various analyses and development of presentations to senior hospital administrators across multiple health system clients.● Developed and implemented both supply chain and operational turnaround plans for distressed health systems, realizing average annual financial savings of up $3 million per system.● Collaborated with health system administrators and clinical managers to implement cost-saving new processes and to longitudinally track progress over the term of the engagement.● Conceived and created a behavioral healthcare productivity tracking tool to accelerate the resolution of open case files by up to 50%. ● Conducted thorough health insurance claims analyses to support counsel in deposition and trial phases of a class action lawsuit involving multiple large commercial health insurance companies.

Launched inner city asthma education program that is now a nationally recognized model for addressing health disparities in chronic disease and has been expanded to over a dozen major metropolitan areas. NOML also operated a free clinic in inner city Atlanta and was eventually absorbed into the National Allergy & Asthma Network.