Arianne Reisner Email & Phone Number

Sydney, Nsw, Au

Woolloomooloo, Nsw, Au

Sydney, Nsw, Au

- Develop and oversee integrated marketing strategy across paid, earned, and owned channels for the 2024 National Bowel Cancer Screening Program.- Lead relationship, negotiation and briefing with agencies (media, research, PR, creative).- Spearheaded successful tendering process, criteria, selection and appointment of new media agency for 2024 negotiating over $15m in contract value.- Led creative development of TV and digital assets using key audience insights from post campaign research.- Lead, coach, and mentor team.- Provide senior strategic marketing counsel as a member of the CCA Leadership Team.

Lausanne, Ch

• Strategy and Insights - Owner of marketing calendar and strategic roadmap identifying business imperatives and local opportunities• Media, Communications and Budget - Lead and define communication strategy and budget with media and creative agencies• Leadership and Team - A recognised leader and manager within the business; active member of Nespresso leadership team, agency lead, line manager, indirect report mentor• Partnerships, Events, PR and Influencer - Lead and develop integrated partnerships, communications, event and brand PR programmes delivering business goals• Customer Initiatives - Own customer insights, CRM and trade marketing to deliver exceptional client experiences and maximise customer lifecycle

Lausanne, Ch

New York, Ny, Us

- Create and implement 360 ̊ marketing strategies to drive consumption of physical and digital product in rental, retail and online - Lead cross functional teams and work with all stakeholders (USA head office, theatrical, publicity & promotions, retail marketing, sales and retail customers) to ensure the consumer and trade strategies have been aligned at both a local and international level - Own and deliver above the line media by campaign; deliver strong media plans against target audience; manage creative and media buying agencies to deliver on-time results - Manage online marketing campaigns (display advertising, search, mobile, social media) including communication development, profiling, media selection, evaluation and optimisation - Use local research and results to gain consumer understanding ensuring strategic initiatives have a competitive right to succeed - Develop release plans to deliver the financial targets for all new releases. Monitor progress in conjunction with finance and sales, and propose tactics to achieve financial targets. Analyse results and implement findings - Manage the product mix and pricing strategy for each title to effectively drive revenue including recommendations based on analytics for price promotions. Optimise launch windows, life cycle and product schedules, including release strategy and P&L

Cincinnati, Ohio, Us

Max Factor & COVERGIRL are key players in the cosmetic market. Asia Pacific (AP) consists of Australia, New Zealand, Philippines & South Africa a ~$70M retail business.- Manage and lead vision for Asia Pacific cosmetics across 4 markets (Australia, New Zealand, Philippines, and South Africa), 2 brands; Max Factor & COVERGIRL- Manage marketing budget (~$12M) as a proportion of sales, adjusting accordingly to volume projections whilst aligning distributor forecasts (stock & sales) with budgets, growth targets and global supply- Own and deliver 360˚ media plans to grow market share, manage creative and media buying agencies to deliver on-time results - Drive the development and production of the online strategy for MAX FACTOR and COVERGIRL; acquisition (SEM/SEO, Social, Display & Advertising, Engagement (Email) and retention- Adapt & deploy international cosmetics strategies for both brands for Asia Pacific distributors; defining & aligning regional objectives enabling markets to deliver sales- Own Asia Pacific marketing calendar, & drive decision making on brand and market needs incl. portfolio & channel strategy- Manage internal and external stakeholders – sales, distributors, media, finance, supply-chain, Global Head Office- Deliver Australian research segmentation, using consumer insights to drive strategy - Lead, manage, and develop team

Vevey, Ch

- Developed the creative execution & media placement of new TVC and print campaign starring Grant Hackett. Managed agencies, legal and regulatory on time & on budget. TVC drove unaided awareness at significantly higher levels than norm - Following launch of media campaign in January 2008 sales figures enabled UT Muesli Bars to reach 21.1% share in Woolworths the best share result in 5 years and 21.6% a 4% increase vs. YA- Developed and delivered strategy for muesli bars re-launch to retain market leadership to achieve 7% growth ‘07-‘08 in a declining category. Delivered the best national category share result in many years of 19.6%- Identified and quantified opportunity to launch new muesli bar products. Project managed new product development with internal and external stakeholders. Conducted sensory research and Total Unduplicated Reach and Frequency Analysis (TURF) on new and current range to gauge consumer acceptance, taste profile and optimise ranging. - 2 new products gave over 10% increased reach and filled budgetary gap of $2.8M

New York, Ny, Us

-Managed overall A&P budget of £8M, maximising profitability & sales growth opportunities whilst maintaining sales to expenditure ratios-Worked closely with media agency to brief, plan and execute media buying strategy. (Overall budget for Sean John TV, print, radio of £1M and Aramis print budget of £70K)-Developed, assessed and executed Brand Plans in accordance with overall global and local strategy-Developed localised marketing strategy for product launch and managed campaign execution in accordance with local market needs-Managed internal and external key stakeholders (Advertising, BTL, Media, Global Head Office) to maintain good working partnerships-Developed and managed overall BTL marketing strategy to include sampling, point-of-sale development, merchandising and consumer sales promotions -Developed accurate, strategic forecasts for sales and inventory working closely with Business Management and Sales. Recommended adjustments to basic business forecasts based on projections-Develop strong working relationships with key accounts and sales teams to maximise support / in-store exposure and grow sales. Recommend strategies for exclusive retailer programmes based on year-on-year investments -Manager of direct reports – train, coach and mentor to achieve career goals

London, England, Gb

CONTRACT ROLE -UNITED KINGDOMResponsibilities and achievements: - Worked closely with all major international cosmetics brands coordinating and planning all marketing activity for Premium Cosmetics, Gift Programmes and Key Product Launches into store. Planned and booked media with buying agency for internal and cooperative promotions- Managed and produced monthly statement insert to 1.2 million customers – January achieved advertising revenue of £56K- Arranged all in-store collateral elements liaising with stores and suppliers to identify promotional collateral opportunities- Managed direct report – training, coaching and mentoring

Paris, Fr

- Led an enhanced direct mail strategy to optimise sales from loyal customers; developed and implemented new CRM systems to clean customer data. Grew database by 5000 customers or 350%. Reduced return to sender rate, despite a growing base, to under 1%- Managed bi-annual event gift programme to reward current customers and recruit new customers including developing communications to drive gift performance. Achieved an average 10% increased sell through in store whilst successfully recruiting a new customer base tracked through new database members- Delivered Guerlain’s 2004 financial achievements - over delivering by 1%- Managed Guerlain’s New Zealand distributor to increase sales and profit contribution annually by 10%

Bachelor Of Social Science And Policy, Social Sciences

Bachelor Of Social Science And Policy, Social Sciences