Arianne Reisner Email & Phone Number

Sydney, NSW, AU

Woolloomooloo, NSW, AU

Sydney, NSW, AU

- Develop and oversee integrated marketing strategy across paid, earned, and owned channels for the 2024 National Bowel Cancer Screening Program.- Lead relationship, negotiation and briefing with agencies (media, research, PR, creative).- Spearheaded successful tendering process, criteria, selection and appointment of new media agency for 2024 negotiating.

Lausanne, CH

• Strategy and Insights - Owner of marketing calendar and strategic roadmap identifying business imperatives and local opportunities
• Media, Communications and Budget - Lead and define communication strategy and budget with media and creative agencies
• Leadership and Team - A recognised leader and manager within the business; active member of Nespresso leadership team, agency lead, line manager, indirect report mentor
• Partnerships, Events, PR and Influencer - Lead and develop integrated partnerships, communications, event and brand PR programmes delivering business goals
• Customer Initiatives - Own customer insights, CRM and trade marketing to deliver exceptional client experiences and maximise customer lifecycle

Lausanne, CH

New York, NY, US

- Create and implement 360 ̊ marketing strategies to drive consumption of physical and digital product in rental, retail and online - Lead cross functional teams and work with all stakeholders (USA head office, theatrical, publicity & promotions, retail marketing, sales and retail customers) to ensure the consumer and trade strategies have been aligned at.

Cincinnati, Ohio, US

Max Factor & COVERGIRL are key players in the cosmetic market. Asia Pacific (AP) consists of Australia, New Zealand, Philippines & South Africa a ~$70M retail business.- Manage and lead vision for Asia Pacific cosmetics across 4 markets (Australia, New Zealand, Philippines, and South Africa), 2 brands; Max Factor & COVERGIRL- Manage marketing budget.

Vevey, CH

- Developed the creative execution & media placement of new TVC and print campaign starring Grant Hackett. Managed agencies, legal and regulatory on time & on budget. TVC drove unaided awareness at significantly higher levels than norm - Following launch of media campaign in January 2008 sales figures enabled UT Muesli Bars to reach 21.1% share in.

New York, NY, US

-Managed overall A&P budget of £8M, maximising profitability & sales growth opportunities whilst maintaining sales to expenditure ratios-Worked closely with media agency to brief, plan and execute media buying strategy. (Overall budget for Sean John TV, print, radio of £1M and Aramis print budget of £70K)-Developed, assessed and executed Brand Plans in.

London, England, GB

CONTRACT ROLE -UNITED KINGDOMResponsibilities and achievements: - Worked closely with all major international cosmetics brands coordinating and planning all marketing activity for Premium Cosmetics, Gift Programmes and Key Product Launches into store. Planned and booked media with buying agency for internal and cooperative promotions- Managed and produced.

Paris, FR

- Led an enhanced direct mail strategy to optimise sales from loyal customers; developed and implemented new CRM systems to clean customer data. Grew database by 5000 customers or 350%. Reduced return to sender rate, despite a growing base, to under 1%- Managed bi-annual event gift programme to reward current customers and recruit new customers including.

Bachelor Of Social Science And Policy, Social Sciences

Bachelor Of Social Science And Policy, Social Sciences