Responsible for the operation of the Mondelez Client for the CARICAM, ANDEAN and Chile regions, focused on the acquisition of 2D and 3D POS materials.➢ Head of the team that manages responsible for (above U$20M) the spending for the delivery of strategic development, operational and commercial strategy for 14 countries in Latin America and identification of new innovation opportunities in POS material in Traditional and Modern Trade.➢ I transformed the service structure from a remote… Show more Responsible for the operation of the Mondelez Client for the CARICAM, ANDEAN and Chile regions, focused on the acquisition of 2D and 3D POS materials.➢ Head of the team that manages responsible for (above U$20M) the spending for the delivery of strategic development, operational and commercial strategy for 14 countries in Latin America and identification of new innovation opportunities in POS material in Traditional and Modern Trade.➢ I transformed the service structure from a remote framework to a closer and local one to guarantee compliance with KPIs, focused on Quality, OTIF and Spend and Savings objectives.➢ Lead financial and operational health to achieve all business objectives and compliance with contractual agreements. Show less

Leader of the Latam operation of creativity, design, digital and brand experience services for different clients in the region: GSK, MSD, PMI, Nestlé, Organon, Haleon, J&J, Sanofi, Boehringer Ingelheim, Ferring, MARS, P&G.- I doubled the expected EBITDA during my tenure, maximizing the division's P&L.- Led various Customer Service teams to minimize costs and maximize profits within the constraints of contractual agreements with customers.- Managed to align global business models to… Show more Leader of the Latam operation of creativity, design, digital and brand experience services for different clients in the region: GSK, MSD, PMI, Nestlé, Organon, Haleon, J&J, Sanofi, Boehringer Ingelheim, Ferring, MARS, P&G.- I doubled the expected EBITDA during my tenure, maximizing the division's P&L.- Led various Customer Service teams to minimize costs and maximize profits within the constraints of contractual agreements with customers.- Managed to align global business models to regional practices by bringing new contracts to the operation: PMI, J&J and Nestlé.- I expanded the portfolio in Marcom services, venturing into successful activities of Brand Experience, Metaverse and other digital environments.- I led the implementation of the project and time control tool in design for each of the Creative Services projects of the division. Show less

Head of the cluster in the Operations and Client Services of Acquisitions for Marketing Services, POS production, Print, Gimmicks, Digital and BTL activities for Clients and Companies in Colombia, Peru, Bolivia and Ecuador.- Leader of the team that manages the spending (above U$10M) for the categories of Live Marketing, Gimmicks, Print and POS, obtaining savings efficiencies in the four countries of the cluster. Country Managers report directly to me on minimizing costs and maximizing… Show more Head of the cluster in the Operations and Client Services of Acquisitions for Marketing Services, POS production, Print, Gimmicks, Digital and BTL activities for Clients and Companies in Colombia, Peru, Bolivia and Ecuador.- Leader of the team that manages the spending (above U$10M) for the categories of Live Marketing, Gimmicks, Print and POS, obtaining savings efficiencies in the four countries of the cluster. Country Managers report directly to me on minimizing costs and maximizing benefits within the limitations of clients' contractual agreements.- I implemented an SOP for the alignment of all operational processes, including those focused on Client Services for the maximization of time and costs.- I work closely with the Strategic Development Directors in the implementation of new contracts and develop existing ones.- I manage of the different teams ensuring optimum service delivery to clients within agreed SLA’s and agreed savings (CR/CA)- I drive the Client Services teams to minimize costs and maximize profit within the limitations of client contractual agreements.- Responsible for the implementation for Latam of Purple, global advertising agency. Show less

Leader in the implementation of Acquisitions for Marketing Services, focused on BTL, Print & Premiums for Clients and Companies in Colombia, Peru and Ecuador.- Management of spending above US $ 10M for Live Marketing and POS categories obtaining efficiencies above 20% in savings- Training of stakeholders in supply and negotiation techniques for ATL and BTL.- I created KPIs and WoW for Live Experience, POS materials and Merchandising.- I have implemented sourcing strategies and… Show more Leader in the implementation of Acquisitions for Marketing Services, focused on BTL, Print & Premiums for Clients and Companies in Colombia, Peru and Ecuador.- Management of spending above US $ 10M for Live Marketing and POS categories obtaining efficiencies above 20% in savings- Training of stakeholders in supply and negotiation techniques for ATL and BTL.- I created KPIs and WoW for Live Experience, POS materials and Merchandising.- I have implemented sourcing strategies and procedures for the agencies that serve the Andean countries, looking for companies specialized in Brand Building, Shopper Activation, Digital, Creative and Commercial Activities. Show less

Responsible for leading Marketing Communications, Content Marketing and Acquisitions for Colombia and Venezuela, guaranteeing savings in cost, time and quality of deliverables in different categories of Marcoms and Indirects.- Implemented the action plan of communication and marketing for the opening of operations in Colombia.- Create and monitor the content of social media.- Leading the trading methods and processes of recruitment of different marketing services providers.-… Show more Responsible for leading Marketing Communications, Content Marketing and Acquisitions for Colombia and Venezuela, guaranteeing savings in cost, time and quality of deliverables in different categories of Marcoms and Indirects.- Implemented the action plan of communication and marketing for the opening of operations in Colombia.- Create and monitor the content of social media.- Leading the trading methods and processes of recruitment of different marketing services providers.- Responsible of the control and monitoring of performance indicators and cost in price and efficiency of Suppliers.- Increase by 500% Brand Awareness levels in the last Q. Show less

Leader of the operation of the In House Marketing Services Agency for all the regions around the world, which are focused on the development of strategies and executions of campaigns in digital level, events production, and all designs of ATL, BTL and B2B assets of communication for the company projects.- Build up the corporative advertising direction giving support for marketing actions.- Reorganized corporative Way of Working with efficient methods to the group.- Reorganization of… Show more Leader of the operation of the In House Marketing Services Agency for all the regions around the world, which are focused on the development of strategies and executions of campaigns in digital level, events production, and all designs of ATL, BTL and B2B assets of communication for the company projects.- Build up the corporative advertising direction giving support for marketing actions.- Reorganized corporative Way of Working with efficient methods to the group.- Reorganization of the In house advertising agency with a team of 28 Professionals.- Optimize de processes with stakeholders.- Increase the creativity, Brand Control and success cases. Show less

Responsible for leading and ensuring cost efficiencies and value added for Diageo in Colombia and Venezuela, against the investment in ATL, BTL, Digital Marketing and Promotion, as well as Business Services for Colombia, working together with the Marketing, Customer Marketing and Facilities areas- $ 60MM spend control, analysis and categorization.- Leader in the savings of ten million dollars in the last 3 years in Colombia and Venezuela, equivalent to 12% of A & P, along with the… Show more Responsible for leading and ensuring cost efficiencies and value added for Diageo in Colombia and Venezuela, against the investment in ATL, BTL, Digital Marketing and Promotion, as well as Business Services for Colombia, working together with the Marketing, Customer Marketing and Facilities areas- $ 60MM spend control, analysis and categorization.- Leader in the savings of ten million dollars in the last 3 years in Colombia and Venezuela, equivalent to 12% of A & P, along with the creation at the Andean level of Return for the Savings Account "Piggy Bank" for Rebates.- Obtained greater cost efficiencies, in order to lead in the use of regionally platform Electronic Reverse Auctions (e-Auctions) for new purchases of Impulse, Textile, POS, Merchandising and VAPs.- Leadership, along with Finance, migration of suppliers from 60 to 90 days, and included in Back Factoring.- More than 2 million in avoided costs in regional management, along with CMO and MKT, optimizing warehousing positions of POS material, Visibility and Impulse. - Saved more than 70% on Agency Fees ATL, BTL and DM, through the design of strategies in order to strengthen relations between the different areas and Procurement, mainly MKT and CMO and to enhance the competitive advantage of Diageo in different negotiations.- Alignment of scope of BTL agencies to better perform activities in On and Off-Trade.- Responsible for Delivery and Fulfillment processes in Andean concerning in global acquisition projects of Add Value Packaging, Merchandising and Promotion materials. Show less

Clients: Farma Colombia, Procaps, Directorio Nacional Conservador, Laboratorios Lasanté, Colchones El Dorado, Bayer, Novartis, Unilever Andina. Responsible for the planning and development of marketing strategies, communication and advertising for different clients in the A.T.L., B.T.L. marketing, internal and external, as well as the development of media and promotional strategies. Business expansion and increase in turnover.- Contributed to the growth of profit through the… Show more Clients: Farma Colombia, Procaps, Directorio Nacional Conservador, Laboratorios Lasanté, Colchones El Dorado, Bayer, Novartis, Unilever Andina. Responsible for the planning and development of marketing strategies, communication and advertising for different clients in the A.T.L., B.T.L. marketing, internal and external, as well as the development of media and promotional strategies. Business expansion and increase in turnover.- Contributed to the growth of profit through the allocation of new management products in C&S, bringing 6 new accounts to the agency.- Expanded the spectrum of service, in order to diversify the work of pharmaceutical communication attracting new customers. Show less

Clients: Avesco, Publicar S.A., KitchenAid. Caracol Radio, Brinsa, Colsubsidio. Archie’s. Fundamor. Unilever Andina, Representaciones Continental, Subaru. Responsible for leading different account groups of the agency. Planning and development of positioning and communication strategies for various clients, such as actions 360 °, internal and external marketing, strategy development, media and promotions. Recommendation of new channels and markets that channel the brands to target… Show more Clients: Avesco, Publicar S.A., KitchenAid. Caracol Radio, Brinsa, Colsubsidio. Archie’s. Fundamor. Unilever Andina, Representaciones Continental, Subaru. Responsible for leading different account groups of the agency. Planning and development of positioning and communication strategies for various clients, such as actions 360 °, internal and external marketing, strategy development, media and promotions. Recommendation of new channels and markets that channel the brands to target mainly the New Digital Business.- Contributed to the positioning of new products such as Aguardiente 180°, Kokorico and Publicar S.A.- Expanded the portfolio of services of the agency, dabbling in successful BTL activities. - Led the improvement of the working environment improving the relations between different areas. Show less

Clients: Postobón, Zenú, Proleche. / Empresa de Telecomunicaciones de Bogotá, ETB – ESP. Account Team Leader for the development of strategies and integrated ATL, BTL and DM campaigns. Business expansion and increased revenues; management and control of budgets under my charge reaching more than 30 billion dollars annually.RECOGNITIONS- EFFIE OF GOLD 2007, Internet Category: “Guardián de Contenidos de ETB”.- Finalist EFFIE 2007, Public & Private Category:… Show more Clients: Postobón, Zenú, Proleche. / Empresa de Telecomunicaciones de Bogotá, ETB – ESP. Account Team Leader for the development of strategies and integrated ATL, BTL and DM campaigns. Business expansion and increased revenues; management and control of budgets under my charge reaching more than 30 billion dollars annually.RECOGNITIONS- EFFIE OF GOLD 2007, Internet Category: “Guardián de Contenidos de ETB”.- Finalist EFFIE 2007, Public & Private Category: “Supercombos ETB”.- Finalist EFFIE 2007, Public & Private Category: “Pre-paid Card ETB”.- Finalist EFFIE 2007, Promotions & Activations Category: “Equipped Plan ETB”. Show less

Consulting in marketing, advertising, PR and Internal marketing. Brands activation.Clients: Intersare S.A., Stars Casino Games, Moda Internacional, Importaciones J.V.P., Brands: Promotora de Galerías Comerciales, M.P.L., Degussa de Colombia.

Clients: Dicermex S.A., Coopserfun, Inravisión, Merck S&D, SENA, Intermarketing Express. Intersare S.A., Directorio Nacional Conservador, Amortiguadores Gabriel.Responsible for the operation of the office. General Producer of the TV program “Animatronix”, and the different audiovisual materials produced by the company. Supported business units of the clients in the development of positioning strategies ATL Experiential Marketing, internal and external Marketing. Direction, creation and… Show more Clients: Dicermex S.A., Coopserfun, Inravisión, Merck S&D, SENA, Intermarketing Express. Intersare S.A., Directorio Nacional Conservador, Amortiguadores Gabriel.Responsible for the operation of the office. General Producer of the TV program “Animatronix”, and the different audiovisual materials produced by the company. Supported business units of the clients in the development of positioning strategies ATL Experiential Marketing, internal and external Marketing. Direction, creation and logistics for launches, promotions and events. Procurement of new business. Show less

Leader in the development of marketing strategies, advertising and 360 actions, in order to increase brand awareness. Negotiations with suppliers and Media in order to optimize the budget. Coordination of communication plans for Ford Dealers. Organization of launch events, fairs and exhibitions. Communication link with different advertising agencies, Design & PR.- Implemented negotiation and purchase processes under my charge, Primarily in Media Buying.- Responsible for the launch and… Show more Leader in the development of marketing strategies, advertising and 360 actions, in order to increase brand awareness. Negotiations with suppliers and Media in order to optimize the budget. Coordination of communication plans for Ford Dealers. Organization of launch events, fairs and exhibitions. Communication link with different advertising agencies, Design & PR.- Implemented negotiation and purchase processes under my charge, Primarily in Media Buying.- Responsible for the launch and positioning of the vehicles Ford Laser, Ranger, Ford Fiesta and new F-150 and Ford Pilots School, that allowed Ford Fiesta to increased vehicle sales. Show less

Clients: Unilever Andina, Mabe Colombia, Compañía Colombiana Automotriz, Pharmacia & Upjon.Strategic ally Client/Agency for planning, strategies and marketing and communications tactics. International contact for different accounts at the strategic level. Supervision, support and recommendation of strategies in business plans, massive and targeted media, and led. Responsible for the performance of tasks assigned to the executives in charge.

Clients: Sofasa, El Espectador, Inurbe, Silueta, Disa/IDP, Refrescos Bavaria, Ind. Margarita, Porvenir Pensiones y Cesantías, Comisarías de Familia.Responsible for the planning of strategies and marketing and mass communication tactics. Supervision and support in the development of media plans for clients. Control of the fulfillment of tasks assigned to my team. Recommendation of new channels and markets. Strategic and performance analysis of brands and categories at the level of ATL… Show more Clients: Sofasa, El Espectador, Inurbe, Silueta, Disa/IDP, Refrescos Bavaria, Ind. Margarita, Porvenir Pensiones y Cesantías, Comisarías de Familia.Responsible for the planning of strategies and marketing and mass communication tactics. Supervision and support in the development of media plans for clients. Control of the fulfillment of tasks assigned to my team. Recommendation of new channels and markets. Strategic and performance analysis of brands and categories at the level of ATL and POS actions.- Developed successful campaigns for "Papas Margarita" that led to an increase in their participation on the market, starting the war of promotions of snacks in 1996. - Improved the Advertising Awareness of Cola & Pola Drink with the launch of the new campaign ref "Amparo Grisales"- Increased the budgets of Bavaria to develop their campaigns for the Beverages division.- Increased the T.O.M of the Salsa de Tomate Fruco with the campaign Ref "Andrés". Show less

Client: Unilever Andina S.A.Support for Client strategies, marketing tactics and media plans. International support with subsidiaries. Control and support in the development of media budgets and productions. Search, negotiation and recommendation of suppliers for different projects. Advertising efficiency reports for brands and competitors.