Aria W. Email & Phone Number

Greater New York City Area

- Established an independent consulting agency, delivering targeted campaigns for Snoop Dogg's Indoggo Gin and Camus Cognac, resulting in 25% increase in sales and 30% rise in social media engagement within six months.- Recruited and managed cross-functional team, reducing project delivery timelines by 15% while maintaining 95% client satisfaction rate.- Created digital-first influencer programs that improved brand awareness by 35% and generated 12% increase in direct-to-consumer sales for AB InBev's multicultural beer portfolio.- Developed off-premise programs for AB InBev brands, achieving 20% growth in market share by implementing digital-first influencer strategies and multicultural event activations for Cerveza Mexicali.- Directed planning and execution of inaugural Global Black Economic Forum, securing 12 C-Suite speakers and increasing sponsor visibility by 40% for brands like Coca-Cola, Disney, and Walmart, while boosting event attendance by 35%

United States

- Led 200+ consumer and trade events annually, increasing brand visibility by 35% within BIPOC communities and driving 20% growth in product trials.- Organized US PR and social media strategies, generating over 1 billion impressions, increasing brandengagement by 40%, and contributing to 15% sales uplift within six months.- Built partnerships with key retailers and distributors, achieving 25% increase in product placements among Af-Am Gen Y/Millennial consumers, leading to 12% rise in regional sales.- Directed end-to-end execution of three limited-edition bottle campaigns, resulting in 30% growth in online pre-orders and reducing production costs by 10% through streamlined processes.- Launched and controlled the US e-commerce platform, increasing website traffic by 50% and boosting direct-to-consumer sales by 18% within first quarter of operation

Greater New York City Area

- Identified and secured business development opportunities for Fortune 500 brands in beauty, technology, and CPG sectors, contributing to 15% increase in new client acquisitions and generating $2.3M in additional revenue.- Strengthened client relationships through regular engagement and strategic planning, contributing to 28% growth in long-term contracts and 15% improvement in client satisfaction scores.- Led team of 7 in managing account operations, improving timeline adherence by 20% and enhancing reporting accuracy by 30% to support cross-functional alignment across finance, strategy, creative, and media departments- Produced award-winning human interest video docuseries for Paula's Choice #choosethefight campaign, winning Shorty Award and increasing campaign reach by 40% across social media platforms

New York, New York

- Spearheaded business development initiatives for a diverse portfolio of Fortune 500 brands, driving growth across beauty, technology, and CPG sectors.- Developed strategic partnerships with industry leaders such as Walmart, Google Home, L'Oreal, and Publishers Clearing House, enhancing market reach.- Identified new business opportunities for top-tier clients like Paula's Choice and Moroccanoil, leading to increased brand visibility and sales.- Collaborated with cross-functional teams to drive innovation and revenue growth for high-profile clients at the intersection of beauty and technology.

Greater New York City Area

- Orchestrated initiatives that generated $7.5M in additional revenue for Moet Hennessy USA by driving strategic campaigns across priority and emerging markets.- Championed brand advocacy initiatives that increased customer engagement by 30%, resulting in 25% growth in brand loyalty metrics over 12 months.- Supervised team of 32 brand specialists, ambassadors, and influencers, increasing nationwide brand engagement by 28% and improving market penetration in key regions by 15%.- Optimized marketing strategies through performance analysis, improving ROI by 20% and increasing overall campaign effectiveness by 25% across HNWI and B2B partnerships in multiple sectors.

National

- Executed the development and management of Moet Hennessy USA's inaugural advocacy program, scaling from 5 to 21 multicultural markets and driving 25% increase in brand visibility.- Structured Team Hennessy as benchmark initiative, leading to the achievement of 6 million case sales goal and positioning the program as significant influencer in the spirits industry over 13 years.- Created engaging consumer experiences and content, integrating storytelling strategies across the US Instagram channel and boosting consumer affinity by 30% through the introduction of #TeamHennessy hashtag.- Designed national training modules for on-premise and off-premise activities, enhancing campaign execution effectiveness by 40% and ensuring alignment with cultural initiatives and strategic partnerships.

Greater New York City Area

- Led on- and off-premise event activations for renowned spirits brands, including Absolut Vodka, Don Julio Tequila, Hennessy Cognac, and Veuve Clicquot Champagne, driving brand awareness and consumer engagement across diverse markets.- Directed field marketing initiatives across Metro New York, successfully driving brand growth and market share through targeted activations and regional campaigns.- Oversaw the execution of localized marketing strategies, partnering with sales teams and retailers to enhance brand presence and optimize consumer engagement.- Leveraged data-driven insights to tailor marketing efforts, resulting in a measurable increase in brand visibility and product sell-through in key markets.- Coordinated high-impact events and experiential marketing programs, strengthening customer loyalty and generating new business opportunities across the region.