Responsible for all Google Ads management, optimization, testing and creation, including ad copy, increasing internally-scored Marketing Qualified Leads, MQLs, about 79%, while improving efficiency about 23%, with strategic test initiatives showing Sales Qualified Lead, SQL, efficacy increases to about 312% (not a typo).Originated, and leads, all landing page (LP) optimization efforts in Google Optimize, increasing conversion rates about 59% for the company’s most popular LP.Google Tag Manager, Google Analytics, Salsesforce and Google Ads integrator.“Second eyes” and feedback loop on inbound sales development representative activities.Executive-facing performance marketing subject matter expert.

Created, managed and optimized entire B2B lead-gen program, from research to Google Ads and Bing advertising to Elementor landing page (LP) design/build to e-mail responder to sales integration and review.Developed overall product marketing strategy, to bulletproof and boost supply sales.Provided strategy and analysis on private label product development.Managed e-commerce marketing team, providing more than 90% of sales to business.Supervised, and partnered with, graphic design on all corporate identity and promotional material: logo revamp, electronic correspondence, sales literature, swag design, etc.

Managed all search and display advertising for dual medical product lines.Integrated ad lead data platforms, to ensure the highest-quality marketing intelligence.Started corporate landing page testing program with Google Optimize, showing conversion rate improvements about 31% for qualified leads.Created comprehensive in-house reporting from scratch, aligning HubSpot, Google Ads and Bonafide data, involving a multistage lead process, and breaking out performance by network, line and lead type.

Ran, built and tested all search and display advertising, which drove down display cost/conversion about 87% in four months.Designed and implemented all regular LP testing. Boosted conversion rates on mobile devices about 169%.Originated and drove effort to track and use offline conversion data later in the funnel for optimization.

Managed all corporate PPC advertising, including ad channel, ad format, copy and keyword testing and troubleshooting, to about $4.2 million in spend.Developed and ran all day-to-day landing page testing, resulting in computer conversion rate improvements hovering about 50% in under a year.Researched and created Google Analytics funnel, then used for optimization opportunities.Go-to GA environment staffer. Internal Analytics data and training advisor.

Integral in shepherding new clients from research to strategy to initial proposal to onboarding to setup to optimization.Primary agency “troubled account” expert.Provided effectiveness data on ad, organic and other channels, as needed.Designed and presented at significant stakeholder meetings.Managed or consulted on operations for greater than about $2.9 million in ad spend.

Account builder and strategic, structural and technical advisor.Responsible for staff training on SMB PPC best practices.Managed or oversaw all operations and budgets of to 50 PPC clients, for up to about $1.1 million in spend.

Complete account development, maintenance, A/B testing and troubleshooting.Go-to agency PPC troubleshooter and optimizer.In charge of 30+ SMB PPC clients.

Created, analyzed and optimized tens of accounts, including structure, keywords and ad copy.Developed and managed proprietary PPC support material.

Developed, tested, optimized and reported on PPC campaigns.Collaborated with sales and creative departments for account development.