Trails Foundation of Northern Utah is a non-profit organization in Weber County, Utah, dedicated to hiking trails, mountain biking trails, and pathways for horseback riders, cross-country skiers, snow-shoers, and other non-motorized trail users. Trails Foundation of Northern Utah builds trails that create a culture where all have places to walk, run and ride as they enjoy nature and connect with their neighbors in the greater Weber County area. The mission of Trails Foundation of Northern Utah is to plan, promote, construct, and protect a network of public pathways, trails, and related open spaces for non-motorized users throughout the greater Weber County area.

Trail Running website and podcast. Promoting healthy living, mountains, trail running and product reviews. As of September 2017 we have over 550,000 downloads from all 50 states and 70+ countries.

A MedalMinder medal display is a great way to brag about all your cool accomplishments and inspire others… or intimidate the crap out of them. Whichever.It's okay to Brag!• Develop and execute retail and online marketing programs.• Set sales and profitability goals while creating a process by which these goals can be reached.• Travel to trade and consumer events relevant to online and retail marketing.• Secure and develop sustainable relationships with new clients.• Work closely with Web Design to set up SEO and online ad strategy.• Forecast, manage and track company sales and marketing budgets.• Identify and evaluate future events and PR opportunities. Communicate and implement all event organization.• Develop and drive the organizational and competitive strategy for the entire sales organization• Set up and manage social media strategy and follow through. • Monitor market trends, research consumer markets, consumer reactions, and competitors’ activities to identify opportunities and key issues.

Field Service Rep Manager• Set up and launch the new Field Service Rep program for Smith Optics.• Manage seven Field Service Reps for shop visits, clinics, demos, and events across the United States.• Coordinate National Account visits and US marketing events to accommodate scheduling needs of the Smith Marketing Team.• Place orders on a regular basis to distribute at events, shops, and demos.• Assist Marketing Team with the execution of branded events.• Submit timely reports that chronicle the details of shop visits, merchandising installs and events.• Identify events that have a link to regional retailers.• Conduct and set up SWOT analysis on new projects and brand awareness programs.• Participate in regular conference calls with the Field Service Reps team, and members of corporate team, for updates on marketplace conditions and trends.Consumer Service Manager • Manage a team of eight reps that handle Consumer Services and Lifetime Warranty needs who receive up to 350 calls daily as well as 150 warranty returns. Responsibility includes department budgets, releasing E-commerce orders, conducting consumer surveys, performance reviews, mentoring, new product launch training and scheduling.• Operate the Smith Optics Employee discount program for those employed in the outdoor industry.• Responsible for all consumer related escalations.• Present Consumer Service and Warranty data and trends at bi-annual sales meetings.• Supervise and provide product donations to local events and organizations.• Implemented money saving program of nearly $6,000/month by using stock rotations from vendors to use in our warranty department for older discontinued styles while increasing customer satisfaction. • Help cultivate relationships, educate retailers and buyers on new technology and styles through the Smith booth at Outdoor Retailers Show in SLC, Utah.

Race Director 2009-Present • Organize and plan 3 local trail running races with close to 200 participants. • Create and maintain relationships within the local run community.• Work with local organizations –Weber Pathways, US Forest Service, Ogden Trails Network, Ogden City, Weber County and Private Landowners to obtain permits and insurance for races.• Obtain local sponsors (Stuart Roofing, Old School Body Shop, Bomber Athlete, Roosters Brewing and Grounds for Coffee) to promote and market events. • Manage group of 30 volunteers to do trail work, help set up and support the events.

Team Director 2009-2014• Grew team from four to 10 people in three years while increasing exposure to national and international races including Tour de Mont Blanc in France.• Scouted potential athletes through national races, race results, and word of mouth.• Interviewed potential athletes via telephone, at running events, and meet and greets.• Selected athletes based on team and sponsors criteria for upcoming season.• Worked closely with team sponsors (Pearl Izumi, Smith Optics, UltrAspire, High Gear, Petzl, and First Endurance) at running events and national races to help promote athletes and brands awareness.• Organized annual athlete summit in Boulder, Colorado with team members and sponsors to go over the marketing plan and sponsorship package for the race year.

Recruit and train men's university soccer team.Schedule games.Work with university on budgets and travel arrangements.