Aric Annear Email & Phone Number

· Executive leadership for the Digital Advertising team, driving the Digital Advertising business to grow an additional 32% in revenue against forecasts in Q1 2024· Aggressively drove business growth, adding a net 17 new accounts across advertising channels in Q1 2024· Further expanded supported retail media channels beyond Amazon, Target, and Walmart, launching advertising programs on Instacart, Albertsons, Google, and Meta· Coordinated improvement of reporting processes with our Analytics and Finance teams, including wireframe development and reporting template design· Continuous inter-departmental development with C-suite and sister divisions to build out capabilities and focus on sustainable revenue growth

· Lead 200% revenue growth for Advertising services (Pay per Click, Programmatic) in its first year as a net-new revenue stream· Drove over $500k in incremental advertising-only revenue in the first year· Expanded Advertising channel services beyond Amazon to include Target/Target+.com and Walmart.com· Lead business development for retail media, averaging a 70%+ close rate for new business and an average 50% increased take rate for existing business· Coached team members to develop strategic and execution skills, trained them on new retail media platforms, and emphasize long-term career development, with multiple internal promotions· Improved internal processes to manage department P&L tracking and reporting, as well as improved client reporting with more efficient template creation

Latham, New York, Us

· Launched the new Digital Advertising team in Q4 2019, driving $9mm in incremental GMV for clients in 2020 and $12mm in 2021· Develop and execute advertising strategies for PPC advertising, display media, and brand stores across Amazon, Target, and Target+· Manage department P&L tracking and reporting, and coach team members to develop and improve skills· Lead business development for prospective clients, and negotiations for contract renewals, averaging 75% client retention rate· Regularly contribute thought leadership in the ecommerce space via white papers, industry social media posts, and webinars

Denver, Colorado, Us

· Exceeded 2019 departmental growth target by 15+% via management and capabilities development for the ecommerce team, across account management, copywriting, art direction, UX, publishing, and data analysis· Senior leadership of the E-Commerce division, coordinating teams across all Digital capabilities and services· Restructured finance model to shift to retainer-based client work from project-based work, in order to stabilize revenue and forecasting for more P&L predictability· Launched new outsourcing model with focus on profitability and on-time deliverables meeting high expectations of household-name, global brands

• Provided strategic leadership and execution for company's largest and most visible team, managing a client portfolio of 20+ globally recognized brands• Managed over $65 million in advertising spend with Amazon Advertising and Amazon Demand Side Platform (DSP), regularly beating performance goals• Lead and present QBRs and upsell services to client executive leadership teams, as well as pitches and capabilities presentations for prospective clients• Spearheaded technology partnership with Seller Labs to create a custom bid management tool called Ignite Plus, securing a limited exclusivity agreement• Lead and contribute to business development, including audits, RFIs, RFPs, and SOWs, and provide final department approval for client renewals and net-new contracts

• Management of content team responsible for content optimization for product data, including product page content and enhanced rich media (A+) content• In 2015, oversaw a team that optimized content and A9 data for over 10,000 products. By the end of 2017, optimized listings for over 50,000 products, including hundreds of rich-content (A+) pages

Ecommerce content production and SEO/SEM services, with a primary focus on Amazon. Production and implementation of a high volume of fast, accurate, and conversion-focused product page listing content, including SEO copy, A+ and enhanced content, and brand stores. Client list included: - Amazon.com- Vendor Velocity- Marketplace Ignition- MacMillan Publishing

Tacoma, Wa, Us

• Brand and manufacturer representation for 9 Amazon vendor accounts across CPG and Hardline categories• Managed vendor mediation between clients and Amazon, new item setup and product launches, promotional planning, case management, data auditing, and inventory/revenue reports• Drove consistent client growth, averaging 54% year-over-year increase in product sales

Seattle, Wa, Us

• Content development and marketing/promotional planning for Amazon.com’s Consumer Electronics and Automotive categories • Consistently delivered significant year-over-year traffic and conversion growth with a managed portfolio of over 450+ vendors• Built and launched multiple Amazon stores, including Home Theater, Headphones, Electronics Accessories, Tires & Wheels, Tools & Equipment, and AmazonBasics• Managed the Electronics store, establishing promotional and content calendars and executing day-to-day customer experience • Negotiated vendor contract terms and renewals, including MDF and marketing budgets to fund promotional planning• Audited and improved data quality, SEO, and customer-facing content for over 200K SKUs, resulting in an average 20+% increase in aggregate conversion in affected product categories and a significant decrease in cart abandonment/bounce rates• Developed the logic tree for the Accessorization widget on product pages• Composed RCX technical documentation and established media guidelines for Amazon site standards• Launched the End User electronics blog, taking it from 0 to 100k+ page views per month within six months

Mfa, Poetry

B.A., English Language And Literature