Working collaboratively with the Admissions Department to review incoming applications, verifying applicants’ information and supporting documents, and making decisions about final admission to the university. Counseling prospective international students in regards to academic programs, admissions requirements, financial aid and application procedures. Providing premium customer service to improve conversion rates and increase enrolments throughout the admission cycle. Supporting international applicants with student visa applications. Being responsible for the development and maintenance of the network of overseas educational agents, providing training and ensuring effective and accurate communication to increase enrolments.

Overseeing marketing and communication, designing and implementing comprehensive marketing strategies to create awareness of company’s business activities. Monitoring progress and generate performance report. Supporting with budgeting and forecasting as well as cash-flow analysis.

Managing a team of 11 Enrolment Advisers. Being responsible for the engagement, communication and conversion management services on behalf of leading UK university clients (i.e.: University of the West of England Bristol, Teesside University, Cardiff Met, University of Sunderland, University of Worcester). Managing the day-to-day operations, supporting and coordinating the team ensuring the achievement of annual enrolment objectives. Overseeing the execution of marketing and communication campaigns throughout the cycle in order to increase student engagement and conversion rates. Supervising the company CRM system, dividing workload among the team, improving company flexibility and internal know-how. Effectively collaborating with university clients’ admission and international departments, developing long-term business relationships and agreeing on annual communication plans. Regularly collaborating with universities’ management for reporting on market trends and improving agreed strategies to maximise ROI. Supporting university clients with their networks of international recruiters and regional managers to improve post-fair engagement and communication.

Managing engagement and communication with prospective international students on behalf of the University of the West of England (UWE Bristol). Planning and executing marketing campaigns throughout the recruitment cycle in order to increase conversion rate and achieve university’s enrolment targets for foundation, undergraduate and postgraduate programmes. Supporting and collaborating with UWE regional managers worldwide to improve post-fairs engagement and maximise number of enrolments. Regularly collaborating with UWE management for reporting on market trends and student behaviour to increase the effectiveness of engagement and conversion activities to maximise ROI. Developing an effective working relationship with UWE staff and departments, visiting campuses and premises and maintaining communication in a proactive, positive and constructive manner.

Assisting with all aspects of organisation of company events (workshops, trade exhibitions, shows and conferences) in the UK and overseas (i.e.: HEM14 Paris, Fitur14 Madrid, City Fair14 London, ITB14 Berlin). Being the main point of contact for members and event delegates’ enquiries, producing and monitoring delegate e-mail communications and resolving any event post-registration issue. Arranging business meetings for the sales team and working effectively on the internal database (event management software: Cvent). Creating and producing marketing materials (brochures and guides) for members attending the events. Tracking event budgets and financial KPI with the management and helping to build event reports.

Planning and optimizing sales through marketing activities and brand awareness strategies to achieve revenue targets from key prospects, developing and actively managing leads to achieve revenue objectives. Providing customer-focused consultancy service about company’ services, issuing invoices and producing sales reports. Attending and actively participating during business meetings with key-business partners to develop and maintain a good relationship management and discuss promotional activities. Being responsible for planning and carrying out marketing research projects for the evaluation of clients’ satisfaction. Managing and attending company exhibition during conferences, shows and fairs (i.e: EduExpo Rome), giving presentations and representing the company.

Managing account of worldwide potential clients, offering advisory and regulatory consultancy services, issuing quotations and agreements and contributing to the achievement of business targets. Monitoring and analysing figures, sales volume and trends for the entire sales business activity, producing reports and presenting the results to management during weekly marketing meetings and board meetings. Attending and actively participating during business meetings with potential clients. Being responsible for company exhibition at Medica 2012, Düsseldorf, supporting and assisting in the organisation of the company exhibition in other shows worldwide (i.e.: Cosmoprof Las Vegas, Cosmeeting Paris). Coordinating e-mail campaigns for international partners, potential and existing clients.

Supporting senior researchers in quantitative and qualitative multi-country projects assigned by clients from Europe and USA. Cooperating with the Researcher Director for market segmentation and calculation of statistical quotas for quantitative research projects. Assisting senior researchers for the organization, implementation and development of mystery shopping methodologies. Supporting senior researchers for the organization of briefings with field interviewers.

Being responsible for the operations (pre and post-tour bookings) of groups for the Italian and Benelux markets. Working on day-to-day operations, booking and reconfirming services to the clients and suppliers, setting-up operational files, completing excel spread sheets to calculate invoice/cost of bookings, entering services on the internal system and issuing vouchers and invoices (tour operator software: TourPlan). Negotiating with suppliers to obtain the best possible rates and liaise with Contracts and Purchasing department on rates, new hotels and coach companies. Maintaining and growing the client accounts by developing a good client relationship.

Part-time job (during university studies in Rome).Providing excellent customer service to international guests. Supporting the Maître d'hôtel in the organization and execution of events.