Axia Medicine was created to enable every patient to connect to the Personalised Healthcare industry, bringing together patients, researchers and innovators.www.axiamedicine.com===In business and in love, the worst mistake you can make is replacing the other’s needs with your own.===Above all, I am a Builder: I am passionate about creating businesses and products, bringing together teams, partners and customers. My business perspective was shaped by spending the last 15 years across academia, startups and Big Techs; first as a researcher, then creating and selling products and services.I had the privilege of working with exceptionally talented, customer-focused teams, with organisations of the caliber of DNAnexus, AWS and Illumina. Those learnings gave me a good idea of the kind of culture Axia Medicine needs for our customers to be successful. As a former Amazonian leader, I strongly believe in Customer Obsession and lifelong learning.And now, it's time turn all those lessons into the best possible experience for patients' and researchers' unmet needs: Axia Medicine's journey has just started, and the best is yet to come.===Primary focus:Today my top priority is the success of Axia Medicine's customers, including patients and researchers.Personality:I admire fellow entrepreneurs and those who leave comfort behind to create value from inception. I am a lifelong learner, and I have spent most of my career in high-performance organisations. Today, as CEO, I aim at creating a culture where excellence and collaboration can go together, and where I can help others develop and realise their potential.Cultural tenets:Customer obsession: working backwards from customer challenges is the path to maximise market fit. Collaborative, International ecosystems: it takes a village to build a business, a global village.Lead by integrity: don't sell what you don't have; don't claim what you can't deliver.Growth through inclusion: training and coaching should be available to each team member to help them develop and contribute further, independently from the starting point.International background:I have been operating across EMEA, Americas and APJ. I lived in Portugal, Italy, UK and Ireland, plus some time in the US.Any other business:I live in Cambridge, my favourite city. When I am not working or learning, I play tennis with my wife or train with Peloton.