Aricka Monroe Email & Phone Number

Texas, United States

Responsible for the strategy and execution of digital promotions across all advertising channels, ensuring brand consistency and alignment with Freeman's overarching business goals. Combining digital expertise with customer insights, and leveraging creativity, analytics, and tactical skills to drive paid advertising efforts for the world’s largest event company.- Digital Promotion Ownership: Developing paid channel strategies and executing multi-channel campaigns to drive company growth. Testing emerging channels and marketing automation tools to uncover untapped market opportunities, boost efficiency, and streamline processes.- Campaign and Platform Optimization: Overseeing all paid media efforts, implementing strategies to enhance user experience, increase brand awareness, apply advanced targeting practices, and boost conversion rates across paid social, paid search, display, content syndication, and partner email channels.- Management and Collaboration: Managing agency relationships to ensure all partners align with our brand values and performance expectations. Partnering with cross-functional teams (Brand, Product, and Analytics) to ensure seamless execution of growth strategies.- Budget Management: Managing and allocating budgets for each advertising channel, using data-driven insights to optimize ad spend and maximize ROI, ensuring every dollar works efficiently..- Managing budgets for maximum ROI.- Performance Metrics and Reporting: Developing and maintaining comprehensive metrics and reporting frameworks to evaluate the effectiveness of promotional strategies by Line of Business, and effectively communicating insights to stakeholders.

Richardson, Tx

Responsible for managing multiple company-owned websites and e-commerce storefronts, optimizing the online presence to ensure a cohesive brand experience and attract visitors by leveraging performance metrics and best practices in SEO and SEM tactics.- Served as the main point of contact for vendors, overseeing daily organic and digital marketing efforts, ensuring best practices, and optimizing task execution for maximum efficiency.- Partnered with agencies to manage multiple company-owned websites and e-commerce storefronts, ensuring fresh and engaging content that reflects brand consistency.- Developed 15 Data Studio dashboards to analyze site performance, providing actionable insights to stakeholders to enhance user experience and drive measurable improvements.-Consistently achieved quarterly lead generation targets by implementing a strategic mix of marketing tactics and programs that worked together to drive growth.- Achieve quarterly lead generation targets utilizing a combination of marketing tactics and programs.

Dallas/Fort Worth Area

Effectively interact with internal and external client teams across all digital marketing disciplines including creative, account, technology, media and web development.- Develop best practices and consistent methodologies for digital marketing services.- Develop best SEO practices and consistent methodologies for Kibo site migrations. - Advise Kibo’s marketing team regarding digital marketing practices as needed.- Tier 2 technical support for customer support team, solving escalated digital marketing cases.- Identify, screen, and evaluate opportunities to address unmet client needs.- Perform in-depth quantitative analysis to identify key trends, issues, and opportunities.- Develop digital marketing strategies relevant to clients business goals.- Plan, execute and monitor all aspects of organic and paid digital marketing.- Utilize data to determine digital channels to be leveraged and tactics that align with client goals.- Evaluate websites and other digital experiences based on quantitative performance metrics.

Dallas/Fort Worth Area

Create and execute a social marketing strategy that is active, relevant, and authentic in the social media arena with our target customers. - Train A-OK team of 5 on the "why's" and "how"s of social media marketing.- Deliver daily social media content reaching a combined 43,000 users on all platforms.- Increase clients Facebook traffic by 31% with paid social media ad campaign.- Implement grassroots email and social marketing initiatives, increasing clients sales leads by 8%.- Raise brand awareness by increasing clients Twitter page engagement rate.- Create and implement editorial and social media content calendar.

Dallas/Fort Worth Area

Assisted SEO Director in researching, analyzing, implementing, and reporting site performance to clients.- Implement local SEO strategies - site updates, outreach, link building, and content marketing.- Utilize premium tools to perform keyword research and competitor analysis. - Analyze Google Analytics and Search Console data and articulate results/suggestions to clients.- Manipulate CMS platforms to meet predetermined technical SEO settings. - Perform online reputation management to ensure brand evaluation. - Communicate results from SEO analysis to clients and provide suggestions.

Dallas/Fort Worth Area

Execute in-bound marketing strategies by producing original content, maintaining company manged sites and increasing community engagement.- Analyze the impact and ROI of search, social, and media marketing initiatives.- Assist with SEO guidelines and tracking analytics helping generate 94,000 monthly page views.- Streamline media releases to over 67,000 users across all platforms. - Research and create metrics reports for company managed websites.- Keyword research and A/B testing to trace traffic patterns resulting in a 13% boost in site traffic.- Diagnose issues with existing platform configurations and tags, provide insights for improvement.- Point of contact between IT, Operations, Marketing, and Customer. - Expand online presence by developing niche focused social media accounts, reaching an additional 12,000 followers.

Irving, Tx

Generated new sales leads through digital and traditional marketing efforts. - Daily website and social media content management.- Ongoing community outreach efforts which supported site growth to 187,000 monthly visitors. - Planned $12,000 monthly Google and Bing campaigns achieving 18% sale conversion rate.- Supplemented PPC campaigns with written articles attaining first search results.- Developed and monitored full life cycle of E-mail marketing campaigns.- Data Mining to identify marketing and selling opportunities and generate sales lead.- Interacted with thousands of customers displaying excellent customer service skills.- Delivered of Power Point presentations to decision makers and CEO’s.