Being and architect and writer, I always wanted to find the truth about aesthetics and space, and what relevance they have on the Human Mind and behavior. After studying for many years I found the basic formulas for living and applied them to my professional fields. First with architecture and design I founded my own firm, winning major contests at a very early age. The first one of them, a residential complex in the most expensive area of Mexico City, with 80 Units, at the age of 23. This happened because of a very simple understanding about space and what humans were trying to achieve living in this spaces.After working with many architects I noticed the importance of communicating these projects in the right way, and with all the available technology on Computer Generated Images I opened my firm's visualization arm to other architects and the world. Founding PYXZEL Render Studio. This studio today has thousands of images created for hundreds of architects around the world.Finally, after doing a leadership course I realized that communication was and is put most powerful tool as humans, so I decided to create a Storytelling firm and put my writing experience into practice. I partnered up with a cinematographer and a producer and today we have IRIS CONCEPT MEDIA, a Storytelling and Advertising Agency focused on growing global brands around the world through emotions, communication and aesthetics.