Arieh Singer Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Fractional VP and member of the JACS Toronto Senior Leadership Team. Tasked with a specific focus on brand development, marketing strategy, fundraising and event delivery, I have been brought on to develop and implement organizational brand strategy, support and lead key fundraising initiatives, and strengthen organizational best practices across all areas.

Canada & United States

Fractional VP, Marketing - Providing in-house and remote Marketing services for clients, focusing on integrated marketing strategy, brand development and messaging, operational optimization and excellence, fundraising, and team management,.

Toronto, Canada Area

• Provide digital strategy consultation and project management on contract basis

• Passion turned professional. I produce, develop, and market my own photographic prints

• Digital advisor in family business; leading purveyor of challenging cycling tours to Europe in Canada

• Responsible for overseeing all integrated marketing, logistics and analytics for UJA’s community campaign.
• Responsible for generating over $7 million annually
• Led a team instrumental in driving over 10% year-over-year growth from more than 10,000 donors
• Responsible for the marketing and fundraising strategy for UJA’s largest event, attracting over 25,000+ people in a single day, raising over $500,000 in peer-to-peer fundraising and over $200,000 in government grants

• Led digital marketing teams, video production, direct mail, and campaign budgeting for UJA’s community campaign.
• Drove year-over-year donor retention and increase of giving of 10%
• Oversaw Direct Mail portfolio, driving $1.5million in revenue at an average cost to fundraise of 6%

• Led integrated strategy for Annual Campaign, focusing on events, project managing, and budgeting.
• Brought together fundraising, marketing, and events to streamline the creative process and grow marquee events

Melbourne, Australia

• Responsible for managing IE's organic and new business, positioning the agency as lead development, creative, and strategic organization for key clients in the Melbourne region, driving over $1.25 million in new.

• Senior Canadian Digital strategist, responsible for devising international recruitment campaigns for top Canadian brands, leveraging the best of the social web and traditional online tactics
• Managed cross-functional teams through the entire business process, from RFP submission, to pitching, developing strategy, and overseeing quality in tactical rollout

• Key blogger and community steward for OneDegree.ca, Canada’s original community marketing blog
• Writing opinion and reportage posts on social media communications, branding, digital strategy, web 2.0, fostering community, search engine marketing, and search engine optimization

• Managed planning and implementation of a national hardware distribution initiative
• Decreased rollout time by 20% by creating a tracking system and improving communications
• Co-ordinated projects across Australia, Singapore, and Germany via web-based tools

• Developed, designed, and implemented in-depth outdoor education programmes
• Led many multi-evening canoe overnight trips for groups as large as 85