Ariel E. Perez Email & Phone Number

Oakland, Ca, Us

• Develop and execute a global content strategy for the mobile app that addresses user needs and drives engagement in the US and UK markets.• Collaborate on overall app features and drive adoption.• Partner with stakeholders across the organization to align content with business goals and objectives.• Manage end-to-end new product launches on the app, coordinating with cross-functional teams to ensure consistency.• Monitor and test the app to maintain optimal performance.• Plan and oversee promotions for the app, working with cross-functional teams to ensure thorough testing of all promotions.• Request new content, plan and manage the content schedule for the mobile app, considering seasonal trends, marketing campaigns, and other relevant factors.• Collaborate across functions to develop and execute marketing ideas for the app.• Ensure that app technology supports new initiatives and work with teams to implement new features.• Source and manage content from external providers, including news feeds, videos, and podcasts.• Optimize all content for mobile devices, ensuring it meets accessibility and usability standards.• Monitor and analyze content performance and push notifications on the mobile app, utilizing data to inform content strategy and decision-making.• Develop and maintain relationships with internal and external stakeholders to ensure timely and high-quality content delivery.• Lead any projects and marketing tactics related to content

Los Angeles, Ca, Us

• Own product management for the Honest website and mobile applications from green light to delivery, including gathering requirements, assets, and copy as needed.• Manage promotion code setup and activations for influencers, as well as seasonal and permanent campaigns at Honest, collaborating with a third-party influencer agency to ensure adherence to promo codes, campaign timelines, and deadlines.• Identify technical and business problems, propose solutions, and collaborate across teams to ensure successful delivery.• Evaluate new requirements for product launches by defining requirements and business rules and prioritizing with the Engineering team.• Create, prioritize, and manage asset tickets related to product launches.• Align business and technical strategies to support product objectives.• Configure products in testing and production environments, ensuring consistency, accuracy, and overall quality assurance.• Ensure stakeholder review of product setup pre-launch and secure necessary approvals.• Evaluate the current CMS and collaborate with Technology and UX teams to conceive, define, and develop new features and functionalities that enhance content and asset management.• Track content performance and implement merchandising site changes as needed.

Chamonix, Fr

• Oversee the setup and activation of products across all markets on blackcrows.com.• Ensure accuracy in categorization, imagery, color, copy, pricing, and size charts, adhering to internal guidelines.• Facilitate the creation and management of the website content schedule by collaborating with Marketing, Creative, and Merchandising teams.• Analyze customer trends and behaviors, adjusting online content as needed to align with seasonal shopping patterns.• Conduct regular quality assurance checks on the site to identify opportunities for improvement.• Identify process and system inefficiencies, and contribute to building process documentation.• Perform ad hoc tasks to support daily web merchandising, marketing projects, and overall e-commerce business operations.

Los Angeles, California, Us

• Moderate social media channels, manage fashion styling, create look books, oversee showroom management, and handle editorial product placement pitches for a full-service fashion PR firm.• Write copy for international press releases, including those for high-profile events such as London Fashion Week.• Develop social media content, engagement strategies, and pitches on behalf of fashion brands represented by POP.• Utilize MS Office and G Suite to manage inventory and coordinate pull sheet logistics

Los Angeles, Ca, Us

-Led museum visitors through guided tours of the Getty Villa's exhibits, collections, and extensive outdoor gardens-Educated guests on topics of art media, art and social history, architecture, botany, and the humanities

Los Angeles, Ca, Us

-Curated 12 collections of student-created art for display in a cooperative campus art gallery -Collaborated with artists, planned gallery opening receptions, adapted gallery space to reflect interpretive vision, and managed equipment and hardware for multimedia installations

New York, Us

-Worked in a seasonal associate capacity promoting the upcoming Kate Spade spring/summer collection-Engaged in fashion consultation, styling, fulfilling orders, and completing in-store transactions