Ariel Foxman Email & Phone Number

Chestnut Hill, Ma, Us

Chestnut Hill, Ma, Us

WWD: Foxman has been named general manager of Boston Seaport, a development project consisting of 33 acres of waterfront land with a mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open space. Seaport aims to become a destination for fashion, culture, arts, dining and entertainment, as well as technology and life sciences.Foxman will oversee day-to-day operations, marketing and guest experiences for the neighborhood, and spearhead civic and brand partnership efforts. He’ll also focus on attracting, retaining and growing Seaport’s tenant base, whose current retail mix includes Lululemon, Bluemercury, Everlane, L.L. Bean and Outdoor Voices, along with workout classes, outdoor yoga, art installations, and beer gardens.He said he’s always been interested in the way things change in a neighborhood and new ideas and experiences. “And certainly with my background in fashion and lifestyle, I’ve always been a student of how brands can engage consumers, how they are creating passion in consumers and evoking loyalty, and the way in which brands, communities and neighborhoods are inspiring people to move there, to visit there, to work there, to play there.”Consequently, he became curious about the philosophy and the company that was working on this project and connected with WS Development, which is heading it up. He saw there was an opportunity and explored it. “We realized that for me, editorial and publishing and even consulting has always been about storytelling, in order to inspire, entertain, primarily to get people to try new things, to experience new things, to buy new things. The more we talked about the skill sets this will require — content creation, marketing, brand partnerships, activations, ambassadorships — these are the skill sets I have used over the last two decades at brands like InStyle or Conde Nast. I look at this as an opportunity to tell stories in live 4D.”

°Consultant focused on driving overall success of brands' digital and retail channels. °Content assessment, content strategy, content direction, and content execution. °Clients include media, e-commerce, and direct-to-consumer brands —Accelerate Change; Influence Change 2020; Maapilim; M.Gemi; Noble Stay; ParentsTogether; Pepsi; ProgressPop; PROVOKR Media; Pulso; PushBlack; SAND; Slowdance; and Xcel Brands*Consistent contributor to Architectural Digest and Maisonette ("Baby Daddies"column)

New York, New York, Us

New York, Ny, Us

Creative, content and brand strategy leader focused on growth, relevance and distinction.Orchestrated cross-functional efforts of a team of 125+ in daily operations, across both InStyle and StyleWatch platforms. Defined and executed comprehensive digital and media brand strategies. Conducted thorough market analysis to identify and leverage trends in the highly competitive fashion space. Held full accountability for core magazine in both print and digital forms, digital book publishing, foreign licenses, and numerous brand extensions. Developed and administered a multimillion-dollar budget. Focused on optimizing reach to 30M+ readers/consumers. Spearheaded design and launch of live events, mobile apps, apparel, footwear, accessories, hair salons, and a series of books to drive brand awareness.During my tenure, received the Fashion Media Brand of the Year 2015 from the Daily Front Row and was named one of Advertising Age's Top Five Magazines of the Year.

New York, Ny, Us

Devised and executed innovative strategies to expand the brand's audience to include the largest number of affluent women with HHI of +$100K and to reach 1M+ millionaires; more than any other competitor.Maintained company's position as best-selling core fashion title for entirety of tenure; out-sold at 97% of all newsstand magazines and increased paid subscriptions by 4.4%.Successfully established social and digital footprint of 11M and 10.5M respectively. Effectively doubled unique visitors to all-digital portfolio of brands in the past year.Championed the development and launch of the inaugural InStyle Awards held at the Getty Center in Los Angeles, in addition to hosting the annual tent-pole parties at the Golden Globes and Toronto Film Festival.Strategically partnered with nonprofit I AM THAT GIRL. Oversaw and managed the creation of shared digital, video, and print content focused on inner beauty and self-confidence.Drove development of first full-service hairstyle try-on app for iPad; utilized new and emerging facial recognition technology. Achieved 600K+ downloads. Featured by iTunes as "New & Noteworthy" and "Staff Favorite."

New York, Ny, Us

New York, Ny, Us

Launched beloved men's shopping magazine brand which exceeded audience circulation goals. Served as organization's youngest appointed Editor in Chief. Developed and led a performance-driven team of 75. Defined and established the corporate brand and overall content strategies. Generated 20 quality issues and rapidly exceeded the 500M paid circulation goal. Recognized for achieving the biggest ever launch for a men's magazine.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Ba, English And American Literature; The Comparative Study Of Religion

High School, High School/Secondary Diplomas And Certificates