• Specialize in comprehensive website strategy and development, ensuring client objectives are seamlessly integrated with digital presence.• Expert in talent acquisition for diverse projects, identifying and recruiting the ideal professionals to fulfill client requirements.• Experienced in crafting and implementing robust digital strategies that drive growth and enhance online visibility for clients.• Skilled in project management, overseeing both strategy development and talent to ensure successful project execution.• Provide tailored digital marketing solutions, adapting to the unique needs and challenges of each client.• Focus on delivering measurable results through innovative and effective digital marketing practices.• Committed to staying ahead of industry trends, continuously evolving strategies to offer cutting-edge solutions.• Collaborate closely with clients to understand their vision and objectives, ensuring personalized service and targeted outcomes.• Champion a data-driven approach, utilizing analytics to inform strategies and measure success.• Foster a culture of continuous learning and development within my team, ensuring we remain at the forefront of digital marketing excellence.

Responsibilities include:•Web strategy and development•Lead generation•Content marketing•SEO and SEM•Analytics•Video production•PR & Communications

• Helping B2B/C, lead gen, and ecommerce sites adapt to the current digital climate.• Insights revolve around Content Marketing, SEO, User Experience, Analytics, Content Management, SEM, Social Media, Email Marketing, and more.• Solutions for B2B and B2C clients.

Collaborated with a 98,000-person organization to bring life and leads to their websites, while managing a team & digital strategy that has brought: • a 294% increase in web revenue brought to Stage 1+ pipeline.• a 100% increase in web-generated closed deals.• a 24% increase in organic traffic.• a 328% increase in web lead generation.• an automated lead-gen website with an enhanced design.• an integration of A.I. generated content• a refined look for our sales & marketing material (PDFs, PowerPoints, Brochures, Flyer).• Hubspot management. Responsibilities: • Report to CEO.• Manage marketing team.• Digital pipeline growth.• Lead generation.• Demand generation.• Communications.• Website.• SEO, SEM, and Social. • Analytics.

POSITION SUMMARYResponsible for developing and implementing multi-touch (on and offline) B2B marketing campaigns and establishing new automation capabilities in collaboration with the CMO to drive measurable brand awareness, customer acquisition, lead generation, lead nurturing and life-cycle communications across multiple internal and external channels. Primarily focused on executing Maine Pointe’s digital marketing & communications strategy which includes email marketing, social media, paid media, search engine optimization, and account-based marketing strategies to help Maine Pointe achieve its vision of becoming the most sought-after supply chain and operations consulting firm in the world. This position will also be responsible for the overall management and timely execution of the company’s corporate communications programs (in collaboration with our Talent Management and Recruitment efforts) that are aligned to industry focused Market Penetration and Practice Plans.KEY ACCOUNTABILITIES1. Deliver increased quantity and quality of inbound leads generated through developing and implementing digital and multi-channel B2B marketing programs. 2. Drive engagement by nurturing buyers though the different phases of buying/sales life cycle to increase velocity. 3. Develop relationship programs that drive greater engagement with past and existing clients resulting in increased revenue. 4. Implement and manage closed-loop marketing infrastructure to be able to track, measure, and report leads to revenue. 5. Build the Maine Pointe and SGS brand to increase engagement and online authority. 6. Ability in driving the creation of original concepts that result in effective and compelling communication. 7. Oversee thought leadership campaigns.

-Increase web traffic and optimize SEO-Oversee web user experience and design-Establish and maintain digital third party relationships-Manage digital ad and SEM budget and strategy-Collaborate with writers, designers, SMEs, and sales-Create a social media strategy designed to increase reach and conversion-Measure and report results to leadership-Detect and adapt to changes in market conditions

-Cross-team project management and communication (I.T., Marketing, Creative, Web Design, UX, Sales)-Digital, web, and Adobe Campaign strategy-Developed SEO and Content playbook for company, leading to page 1 of Google results for primary targeted keywords-Reduced landing page exit rate by 58%-Mentored young professionals in a demanding environment-Improved, analyzed, and tested websites with Adobe Target & Analytics-Oversaw a continually growing database of over 200,000 product pages-Managed website overhaul for main site and subsidiary service sites-Managed design and execution of SEM strategy & Google AdWords lead pages-Writing and editing for web, presentations, and advertisements-Photography

-Create and execute strategic marketing initiatives.-Responsible for online brand development and reputation.-Develop content for company's website, blog and YouTube channel.-Cooperate with Director of Sales and Vice President on marketing campaigns.-Handle all social media, blogs, website (UX), SEO, and content development, product pages, online newsletters, and email campaigns.-Review and report on the company's web analytics

-Cooperating with lead developers to improve SEO-Responsible for implementing SEO strategy on MIT's SLOAN Management Review Magazine-Create magazine into an online authority on business, executive, managerial, and technologically related topics

-Developed content for Edvisors.com, StudentScholarshipSearch.com, Blog.ScholarshipsPoints.com with a focus on informative, educational content and SEO.-Content included hundreds of informational pages, blogs, and company information pages.

-Responsible for writing 100 articles per week that included SEO content and industry-relevant news.-Article topics included business, travel, technology, sports, news, and humor.

-Copywriter-Data entry -Lab assistant

-Wrote and edited for PPT presentations, articles, and studies-Data entry and lab research-Assisted scientists with experiments

-Copyedited for grant proposals, PowerPoint Presentations, and classroom material, and emails.-Data entry.-Assisted students and professors in lab studies.