Sr. Global Marketing Development Manager leading the go-to-market and growth strategy for the Biotechnology and Infectious Disease segment.• Appointed interim Director of a global $900M business during a period of significant change management to lead a rapidly expanding team of Global Market Development Managers leading to +25% YoY OG• Managed a $180M (+17% OG) global portfolio, with responsibilities including web optimization, digital strategy (SEM & SEO), asset creation, and event strategy.• Reported on program, product revenue, and marketing metrics to company leadership, establishing key performance indicators and metric targets using data-driven analysis to influence business strategy• Created and implemented integrated marketing and event strategy for Biotech and Infectious Disease campaigns generating $251M in revenue (32+ virtual events, 6600+ new contacts, 212K engaged visits 52% OG)• Managed marketing budget and expenses for content development, 3rd party, and digital deployment while staying within financial parameters and leveraging surpluses in budget to maximize key performance indicators• Managed a team of designers and agency partners to create digital, sales collateral, website content, and educational content • Partnered with Product Marketing to ensure content strategy closely supports all relevant product launches, features, and considerations

• Leadership: Manages customer allegiance team responsible for managing customer relationship, developing and executing social media marketing strategy, and analyzing member data to execute personalized marketing campaigns.• Customer Insights: Directs voice of customer strategy drafting and deploying surveys and listening labs to gather customer insights and data influencing incremental revenue and strategic business solutions. Leverages VOC insights to build customer persona segmentation and personalized marketing initiatives.• Strategy: Own member success strategy, execution and software implementation to develop customer relationships, gather member insights and impact personalized marketing. • Marketing Communications: Creates engaging and innovative marketing communications based on customer insights analysis. • Corporate Accounts: Manages program’s corporate account strategy, partnering with Corporate to acquire strategic academic accounts and build long term relationships based on shared value propositions.

Rotation 3: Digital Marketing & Strategy Analyst RSD/FSE & Corporate Marketing (Pittsburgh, PA) o Managed voice of customer used in the development of a beta customer loyalty program within RSD. Contributed in program development and Phase 1 launch. o Developed and implemented a digital sales strategy targeting growth in declining academic accounts; focused on launching bundle pricing strategy. o Gathered global marketing spend and assessed its impact on revenue by division and region.Identified areas for improvement and recommended actions to leverage resources and improve ROI. Rotation 2: Operations Analyst LPG/LPD/LSP (Rochester, NY) o Implemented and standardized portfolio optimization initiative within LSP to improve EBITA and operational efficiencies. Rationalized 11% of LSP portfolio and increased alignment with divisions’ long term, strategic goals. o Drafted all program SOPs, customer notifications, and conducted product manager trainings. Rotation 1: Service Development Analyst LSG/GSS & ULS (Carlsbad, CA) o Developed and launched scientific staffing, a new service stream for Unity Lab Services with a market opportunity of $2.1 billion, from market research to a completed business case. o Drafted technical SOPs for lab workflows, trainings, and HR to be implemented in scientific staffing.

Project Management: Managed a creative agency through the conception and development of a digital and print visual aid to be used by field reps with health care professionals. Maintained shortened project timeline to ensure milestones were fulfilled on schedule.Strategic Analysis: Assessed two key market segments, including an analysis of the competitive landscape, and provided strategic and tactical recommendations that aligned with brand synergies and market opportunities.Market Research: Conducted market research to analyze brand perception among health care professionals in New York Metropolitan area, a key brand market, in order to develop future product messaging.

Project Management: Managed a team of IT professionals in successfully migrating all software and confidential documentation of the global legal and compliance department to an updated server. Completed migration ahead of schedule.Communication: Drafted legal guidelines and requirements and obtained approval for its implementation in the first e-signature software solution to be incorporated throughout the Capital Group Companies.Quantitative Analysis: Evaluated and summarized fund industry data to suggest implementation of new fund minima in order to lower company expense ratios by 1-3 basis points. Analytical Thinking: Analyzed and reported trademark, copyright and brand infringements affecting the Capital Group Companies and partnered with legal counsel to eradicate such infringements. Leadership: Served as Chair of domestic and international programing, communication and fundraising between the Capital Group and Grameen Foundation. Generated $175,000 in donations and grants in a 6 month period for international micro-finance options.Teamwork: Collaborated with Capital Group and Grameen Foundation associates in Bangalore office to analyze and recommend improvements to pilot management development program for microfinance officers. Contributed to improvements in productivity and problem solving, while decreasing customer repayment delinquency by up to 95%.