Dedicated strategist to The Cigna Group account, supporting Cigna Healthcare (US-Employer, Medicare) and Evernorth Health Services.- Effie winner for Cigna Healthcare “Your New Growth Plan”- Drove +17pp increase in brand recognition among commercial buyers for Evernorth while spending 97% less than competitors and 4% less in media spend YoY- Led strategy for Medicare’s “Hey Rookie” integrated campaign w/ Magic Johnson, achieving 201% of sales goals despite a 65% reduction in media spend year over year- Described as a “creative’s strategist” who explains complex topics like GLP-1s or PBMs in a way that a 5-year-old could understand

Lead growth and performance marketing for Cigna + Oscar, a joint venture focused on delivering small group health insurance. Manage GTM marketing strategy for the line of business, which includes broker engagement. - Oversaw 4-month media campaign that increased branded search traffic by 1463% YoY, drove 466% additional website sessions and 541% increase in writing brokers during Q4.- Ideated and executed a sponsored content campaign in The Business Journals that positioned top writing brokers as thought leaders, creating 3,000+ hours of brand awareness and 939K+ page viewsHealth care is broken; we're trying to fix it. The Oscar team is focused on utilizing technology, design and data to humanize health care. We're a group of technology and health care professionals who looked at the current state of the US health care system, got frustrated by the horrible consumer experience, and decided to do something big about it. In 2018, Oscar was named among CNBC's Top 50 Disruptors.

- Helped grow Samsung Mobile US by shifting marketing focus from devices to business solution stories; program optimizations resulted in US business growing to more than 40% of Samsung's global B2B revenue, with more than 1 billion Samsung devices in use across enterprises - PItched and managed Takeda's first Twitter media buy around Rare Disease Day 2020; one-month $12K ad buy resulted in 50% video view rate and 2.7% audience growthCanvas Blue has joined forces with DeVries Global. My work hasn't changed; I just do it now from the 19th floor instead of the 9th. Per the press release, DVG will continue to specialize in areas including consumer products, beauty, health and wellness, consumer tech, lifestyle, B2B and retail.

I am the day-to-day strategic digital lead for Samsung's B2B division in the United States, focusing on mobile and IT products and solutions. I oversee all content production (including video development), executive thought leadership, influencer relationships, community management, event support and measurement for the Samsung business. I manage a team of nine digital strategists, copywriters, designers and analysts across four offices.

I led the B2B digital launch strategies for three flagship phone launches (Galaxy S8, Galaxy Note8, Galaxy S9) and oversaw crisis communications for the Galaxy Note7. I developed and implemented our digital executive thought leadership program, creating a best-in-class online social approach for executive's social feeds.

Clients: Deloitte, Morgan Stanley, Microsoft, Waste Management.I oversaw day-to-day social strategy and managed client relationships for leading corporate and public affairs clients. I developed winning client strategies, produced and managed the development of high quality social content, analyzed data results to constantly improve performance and administered paid social campaigns across Facebook, Twitter, LinkedIn and YouTube. Previous title: Senior Account Executive, Digital Strategy

I'm an account executive on the Consumer Tech and Brand Marketing team supporting clients such as AutoInsurance.com, GODIVA, Rent.com and We-Vibe.

Clients included: Apex Tool Group, CafeMom.com, Cigna-HealthSpring, DietBet.com, Father Martin's Ashley, Lucite International, PHH Arval, Valencell, Inc., Williams Scotsman, Inc.I supported the RoseComm team on media relations and social media execution for our business-to-business, technology and healthcare clients. My focus was on:- Social media strategy, content development and promoted content implementation- Blogger relations - Media relations: product launches, thought leadership- Trade show support

As a junior member of the team, I implemented the inaugural publicity and consumer product launch campaign for Architec Housewares' Recipe Rock. The new product was featured in national cooking and women's outlets such as Real Simple, Cooking Light, Fine Cooking and Woman's World, as well as on multiple high-profile blogs. I developed a social media strategy campaign for Asmodee Group, one of the largest board game companies worldwide, as well as assisted on traditional media and blogger relations. I represented the brand at major toy trade shows, including the Time to Play spring showcase in New York City. Additionally, I organized a promotional regional event for influential mom bloggers at Dylan's Candy Bar in Manhattan.

Responsible for producing interesting and relevant content for Penn State's premiere news blog, which has been recognized as one of the best college newspapers by the U.S. New & World Report, the best alternative media outlet by Chronicle of Higher Education, and spotlighted by Mashable for its use of new media. Submitted content ideas through Yammer, an online communications platform/dashboard for the staff. Also assisted in running the @OnwardState Twitter account, which had more than 7,500 followers at the time (currently, the account has more than 40,000 followers).

Researched relevant topics for the premiere online magazine for college women with over 1 million monthly readers. Wrote weekly articles ranging from fashion and health to news and college lifestyle for the website, which has been featured in the New York Times, USA Today and various college newspapers nationwide. I also assisted in maintaining the @collegecandy Twitter account, which had more than 9,000 followers at the time.

I acted as a liaison between the Penn State Dance Marathon, the largest student-run philanthropy in the world, and the beneficiaries of the Four Diamonds Fund, families fighting pediatric cancer at Penn State Hershey Medical Center.

Support day-to-day operations of publicity department, including maintaining media clipping archives for key artists and updating fact sheets for key artists.