• In charge of an organization's technological needs as well as its research and development (R&D)

• Successfully managed over 65 projects, with more than 800 unique subprojects.• Implemented parallel development, Just-In-Time Method, Agility and javascript frameworks (Angular, Vue, and React) to optimize project execution. • Managed project budgets and planning totaling over $15 million MXN.• Reduced time-to-market by 70% by crafting effective strategies aligned with budget.• Led the redesign and implementation of the Elektra totem within an astonishing 3-day timeframe.• Successfully coached and guided 4 team members to managerial roles in other areas.• Implemented an efficient design system for internal software.• Directed the strategic design direction for 3 months, including interviews and selection of new collaborators.

• Created a graphic proposal on the first day of work, setting a precedent for swift and innovative design contributions. • Pioneered the creation of a cutting-edge design system for the Simba project.• Executed the development of an indispensable system for the Esencial furniture brand within an overnight timeframe.• Reengineered the Silver Portal CMS over a single weekend with collaborative franchise team effort.

• Conducted UX research to enhance the call center module, resulting in a remarkable reduction of inbound call sale time from 40 to 8 minutes. And reduced onboarding time from 90 to approximately 5 minutes.• Streamlined operations and provided strategic information to achieve this significant time reduction.• Managed Amazon Marketplace operations.• Responsible for USA and Europe conversions, as well as client relationships.• Served as the retail technical contact for connecting Inova's information to major retailers like Walmart, Sears, Dick's Sporting Goods, etc.• Spearheaded the upgrade of the in-house ERP and CRM systems.

• Transformed the Innovashop portal into a responsive platform.• Developed a portfolio of over 17 responsive websites that met and exceeded design and functionality standards.• Created more than 60 impactful landing pages and logos.

• Managed end-to-end production of commercials for ORT.• Developed a graphic interface for a user-friendly CMS.• Designed and deployed 24 dynamic websites.• Provided on-site assistance and support.

• Develop the CEFETi site for the education of Tv Azteca staff. • Translation of study books for face-to-face seminars.