As an Integrated Campaign Marketing Strategist, I aligned campaigns and products seamlessly with our business objectives. I was an integral part of introducing and executing seasonal themes for 2024. I helped to maintain message consistency across all channels and conducted in-depth market research to target customer personas effectively. My data-driven approach, which involved real-time campaign optimization, led to improved KPIs. I ensured brand adherence and cohesiveness throughout campaigns, bolstering brand identity, and actively contributed to KPI development and monthly marketing business reviews.

As the Social Media Manager, I spearheaded the management of the company's diverse social media platforms, including Facebook, Instagram, Pinterest, X (Twitter), LinkedIn, Snapchat, YouTube and TikTok. My role extended to developing and adapting acquisition and brand strategies across these platforms based on key performance indicators. To keep everyone aligned, I meticulously maintained performance documentation and crafted quarterly roadmaps for our executive leadership.One of my proudest achievements was boosting Facebook engagement by an impressive 148% month over month through the introduction of fresh, engaging content. I also led a dynamic team responsible for managing content calendars, scheduling, design, boosting, and efficient project management. I proactively identified emerging trends and generated creative content ideas to ensure platform relevance.In an ever-evolving digital landscape, I formulated a video-first strategy focusing on platform-preferred lofi content, resulting in a remarkable 289% increase in view plays quarter over quarter. I also successfully implemented a community management strategy that involved our Customer Service teams and the Social Team, elevating positive customer sentiment.My role required close collaboration with vendors and third-party platforms, including Meta, Pinterest, TikTok, and more. I was also a key player in cross-functional teamwork, partnering with various departments such as the photo studio, merchandising, copywriters, SEO, and many others.

As a Creative Manager, I harnessed my creative expertise to conceive strategic advertising concepts for a variety of marketing platforms. I skillfully managed the operational aspects of advertising content creation, including task delegation to designers, while developing and overseeing editorial calendars, departmental workflows, and creative requests. My leadership extended to a dynamic team of 5 designers, inspiring and guiding projects from strategy and ideation to successful completion. I strategized and storyboarded creative concepts and campaigns, ensuring alignment with business owners' objectives.

I cultivated strategies across diverse teams, including Organic/Paid Social Media, Paid Search, Display, and Criteo, driving remarkable results. I achieved a 400% boost in Pinterest ROI through innovative creative and bidding strategies. My approach involved thorough platform analytics analysis to optimize user behavior, enhancing content and user journeys for maximum effectiveness. In alignment with departmental goals, I implemented a creative strategy that yielded a 20% increase in engagement and impressions on Meta platforms. I collaborated with the internal photo studio to ensure creative alignment with upcoming campaigns, all while efficiently project-managing campaigns.

I excelled in building and optimizing keyword and product-centric campaigns across Google, Microsoft Advertising, and Yahoo. My expertise extended to performing data analysis from various sources to sustain continuous growth and identify optimal ROAS for the paid search channel. On a daily basis, I managed paid search campaigns, including ad copy, bids, and landing pages, while actively developing and testing new ideas and projects. I successfully oversaw Beta projects with search engines and collaborated closely with merchandising and other marketing teams to ensure efficient and effective marketing of all products and promotions within the paid search channel.

As a versatile Marketing Manager, I spearheaded the development and management of online marketing campaigns, amplifying brand awareness, engagement, and website traffic. My role extended to assessing social media marketing strategies for optimal ROI and diversifying revenue streams through new channels. I successfully created and managed an affiliate and influencer program, carefully managed marketing budgets, and took charge of our Amazon account, from advertising to product listings and sales goals. I played a pivotal role in overseeing daily office operations, customer needs, shipments, and trade show logistics nationwide. My creativity shone through in the design of corporate materials, including packaging, brochures, and trade show booths, as well as in writing and editing marketing publications and promotional materials. I also managed new and existing retail accounts, tracking financials and payments and preparing sales and data reports. Ensuring brand consistency and updated messaging across various platforms was a constant priority.

I excelled in developing and implementing a robust social media strategy to enhance online presence and engagement. My role extended to the seamless coordination of diverse company events, from venue selection and negotiations to setup and takedown. I maintained strong customer and vendor relationships, prioritizing exceptional customer service. Co-creating a monthly buying plan and annual forecasting, I ensured optimal inventory management. Individually working with clients, I met their unique needs while effectively managing the recruiting process.

Worked with a diverse range of individuals, spanning various ages, developmental needs, and unique situations. I specialized in crafting age-appropriate and engaging art activities and programs that were both safe and enjoyable, catering to the specific needs of each group.

I curated specialized art curricula tailored to the unique needs of each grade, employing a wide range of mediums and techniques. I fostered a safe, structured, and enjoyable learning environment while seamlessly integrating core curriculum elements. Additionally, I took the initiative to personally design a Physical Education curriculum for 9th-grade students and delivered comprehensive instruction in various sports.