Ariel Chen

Ariel Chen Email and Phone Number

Digital Marketing | e-Commerce | CRM | Omni-channel integration l Digital transformation
Ariel Chen's Location
Shanghai, China, China
Ariel Chen's Contact Details

Ariel Chen personal email

About Ariel Chen

Experienced Digital Marketer with demonstrated achievements in banking and wealth management industry. Comprehensive experiences covering a wide range of roles, including digital customer engagement/ commercialization, digital marketing channel operation, and digital platform/ product management. In-depth and hands-on skills in the integrated marketing and sales solution of omnichannel initiatives. Proven success in building digital platforms, leading teams and coordinating resources to achieve digital transformation and business growth.

Ariel Chen's Current Company Details

Digital Marketing | e-Commerce | CRM | Omni-channel integration l Digital transformation
Ariel Chen Work Experience Details
  • Hsbc
    Svp, Digital Engagement & Experience
    Hsbc Mar 2018 - Mar 2023
    Shanghai
    Lead digital customer engagement and experience team of HSBC WPB( wealth and personal banking). Focus on digital channel commercialization and operation by discovering data-driven opportunities to drive digital customer acquisition, retention and loyalty and Omni-channel optimization.
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  • Citi
    Avp, Digital Engagement
    Citi Jan 2014 - Mar 2018
    Shanghai
    Digital engagement manager of banking customers, in charge of digital product usage and growth. Also a digital product manager of online mutual fund (the 1st launched foreign bank in China). Lead cross functional digital transformation projects to uplift the bank’s digitization.
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  • Citi
    Digital Product Manager
    Citi Jul 2010 - Dec 2013
    Taipei
    Digital product manager of saving products, payment and transfer, foreign exchange, global view account, smart account opening, estamtment etc. Responsible for end to end digital product management, from business requirement to BAU and post launch commercialization.
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  • Pinebridge Investments
    Digital Marketing Manager
    Pinebridge Investments Oct 2007 - Jul 2010
    Taipei
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  • J.P. Morgan Asset Management
    E-Commerce Manager
    J.P. Morgan Asset Management Jun 2004 - Jul 2006
    Taipei
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  • Allianz Global Investors
    Marketing Specialist
    Allianz Global Investors Apr 2003 - May 2004
    Taipei
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  • Funddj.Com
    Digital Marketing Executive
    Funddj.Com Sep 2000 - Jan 2003
    Taipei
  • Yuanta Asset Management
    Marketing And Customer Service Intern
    Yuanta Asset Management Jun 1999 - Jun 2000
    Taipei
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Ariel Chen Skills

Marketing Digital Marketing Project Management Product Marketing E Commerce Internet Banking Asset Management

Ariel Chen Education Details

Frequently Asked Questions about Ariel Chen

What is Ariel Chen's role at the current company?

Ariel Chen's current role is Digital Marketing | e-Commerce | CRM | Omni-channel integration l Digital transformation.

What is Ariel Chen's email address?

Ariel Chen's email address is ar****@****ail.com

What schools did Ariel Chen attend?

Ariel Chen attended University Of Birmingham.

What skills is Ariel Chen known for?

Ariel Chen has skills like Marketing, Digital Marketing, Project Management, Product Marketing, E Commerce, Internet Banking, Asset Management.

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