Ariel Cheng Email & Phone Number

New York, New York, United States

-Enhance brand presence by being the “face of Adro” while entertaining and educating international students new to the US.- Create, edit, and manage content for Adro’s Little Red Book (Xiaohongshu) account (4-5 original posts/reels per week)- Create cross-cultural content (English and Mandarin) - Collaborate with the marketing team to plan and execute content that aligns with our brand strategy and business goals- Monitor Chinese social media trends and incorporate them into content creation to keep our brand relevant and engaging- Engage with our online community, responding to comments and messages in a timely and professional manner- Analyze social media metrics to measure the success of campaigns and adjust strategies as needed.

Shanghai

-Directed the video production team for a campaign featuring China’s top TikTok KOL with (Key Opinion Leader with 34+ Million Followers) for Guerlain, ensuring content aligned with both the brand’s luxury identity and youth culture trends in China.-Conducted in-depth cultural trend research, evaluating how modern Chinese pop culture influenced product reception and consumer engagement, tailoring content to resonate with younger audiences.-Translated marketing materials and key messages between English and Mandarin, ensuring clear communication across international teams and ensuring the campaigns were culturally relevant and understandable for both English and Mandarin-speaking stakeholders.-Produced and edited the final year-end video for the AIC team, presenting the team’s strategic achievements to senior LVMH leadership, using storytelling techniques that bridged both Western and Chinese cultural nuances.-Collaborated with cross-functional teams to translate cultural insights into actionable marketing strategies, ensuring product launches aligned with local market trends while maintaining global brand consistency.

Los Angeles County, California, United States

https://www.uscannenbergmedia.com/people/ariel-cheng/

Increase awareness of professional networking events and other Marshall Recognized Student Organizations to the student body at the University of Southern California. Create online and offline content to market the services and opportunities presented by MBSC

USC’s premier APISA arts and literary collective

Ho Chi Minh City, Vietnam

Worked as a student intern assistant for a top manufacturing company in Vietnam. Wrote letters and emails on behalf of the company, helped create case proposals. Participated in product launch meetings online with customers like Nintendo and GoPro in Ho Chi Minh City, San Francisco, and Malibu.

Ho Chi Minh City, Los Angeles

Dedicated to educate my community on nutrition, fitness, and mental wellbeing. We design personalized workout and meal tips for clients, advocating a sustainable lifestyle through social media.https://linktr.ee/genwellness

Ho Chi Minh City, Los Angeles

Founded a digital art/sticker business on Instagram. Hand-designed each product following current trends and student interests. Sold to over 200+ people in my community.

Ho Chi Minh City, Vietnam

I developed go-to-design and creative artwork for new product launches, guided photographers during photoshoots, and assembled models. I also marketed the brand by building business networks and created sponsored content to promote products.

Ho Chi Minh City, Vietnam

First student led online-newspaper at Saigon South International School. Our aim is to develop a space in which expression, diversity, and individualism are the forefront values.

Boston, Vietnam

Social media manager for the Vietnamese chapter of Girls Give Back. Held weekly discussions 3x/week with local Vietnamese teens discussing topics such as current events and social issues.

Dean'S List

Activities and Societies: REACH, Global Investment Society, Marshall Business Student Community, Descent Magazine, Business Cosmetics Club

Bachelor Of Arts - Ba, Journalism

Marketing

Education record

Activities and Societies: Varsity Soccer and Track and Field(Awarded MVP), Founder of School Newspaper Club, Co-President of LGBTQ+.