Perform a wide range of duties to support the growth and retention of Union members across the Commonwealth, including, but not limited to the following:•Coordinate the development, management, and execution of vibrant and cohesive communications across the SEIU Virginia 512 priorities, including organizing, political, legislative, and advocacy campaigns•Work directly with the executive board, leader members, IU Division and campaign staff, and local staff to create and share messaging and materials, drive engagement of workers and other stakeholders, and build awareness of SEIU Virginia 512’s organizing demands• Build and retain relationships with local, statewide and national outlets and reporters to bring attention to Union advancements across the Commonwealth• Work with SEIU members, nonunion workers, and community members to build engagement and increase message reach•Write and develop talking points and campaign materials, op-eds, background pieces, fact sheets, press kit materials, leaflets, brochures, and other digital, print and social media collateral materials•Work as the entire digital strategy, communications, and design team to produce multimedia materials• Develop training collateral and host regular trainings with staff and members on public relations and social media usage•Perform other duties as required to assist both the SEIU Virginia 512 Local as well as the International Union

-Garnered over 1.2 millions total views worldwide on YouTube, organically-Managed entertainment blog amassing views in over 110 countries-Performed a variety of creative services including: videography; photography; copywriting; blogging; content and playlist curation; search engine optimization, social media management, logo development & and creative direction for clients in finance, beauty, entertainment, advocacy, and political industries.

Media Relations●Collaborate with the Communications team and program staff to draft strategic, effective,and well-written press releases, media advisories, op-eds, and letters to the editor.● Maintain an updated press list and proactively engage with reporters via phone calls and atevents to build rapport and demonstrate our reliability as a news source.● Explore opportunities for coverage in alternative media platforms such as Substack andother online platforms.● Track coverage of our organization and priority issues.Social Media● Generate social media posts and advertising that motivate our supporters to take action andshare our messages organically.● Increase our ability to amplify critical messages within tight timelines driven by news eventsor overlapping campaign priorities from CCAN’s regional teams.● Explore the potential value and challenges of more region-specific social media messagingfor Virginia, Maryland, and DC.Blogs, Websites, Research● Own the CCAN and CCAN Action Fund blogs, develop a schedule for consistent posting, andwrite engaging, informative blog posts. Solicit and edit blog content written by staff oroutside contributors. Amplify posts via social media.● Share responsibility for other content creation and editing to keep our websites current bycommunicating our campaigns, tone, and goals.● Occasionally conduct research and produce educational white papers or reports.Campaign Materials● Help develop and coordinate the production of assorted campaign materials, includinghardcopy literature, swag giveaways, banners and signage, and more.● Work closely with the Virginia team to create timely materials for their campaigns.Membership Communications● Utilize Engaging Networks, our CRM, as needed to produce effective emails or landing pagesand develop queries to reach targeted audiences based on key criteria or generate reportson campaign results

As a contracted Event Photographer for HipHopDX, I am responsible for media outreach for confirmation of events, proper due diligence on talent and professionalism while at red carpet and other private events; as well as organization, review, and distribution of photos taken on behalf of HopHopDX.

At Grapevine Health, I am responsible for management and optimization of content on all social media channels, as well as technical support for all Live events.

As Digital Communications Specialist, I supported the Digital and Communications Directors, and the Family Values @ Work Network as a whole by displaying the following proficiencies and taking the following actions:- responsible for the completion of content decks to advocate for causes such as paid leave, child care, inclusive family definition, and equitable pay;- created rapid response graphics and copy in relation to breaking news at both the federal and state level; - responsible for social media management for Twitter, Instagram, Facebook and TikTok;- delegated tasks and provided content oversight to part-time digital employees; -utilized SalsaEngage to create emails, sign-up forms, petitions, and other calls to action to garner civic engagement- formed training collateral and hosted informational sessions within our network to unify our voice and amplify the work done at local levels;-implemented Slack to improve internal communications;- occasionally hosted or produced live stream events using StreamYard;- doubled engagement on Instagram YoY;- managing content calendar and utilizing strategic planning to create campaigns; - utilizing WordPress to post jobs, blogs, statements and press releases to our website, as needed; and other responsibilities as needed, etc.

Responsible for management and planning of all aspects of marketing in relation to TCW. Supervised by the VP of Strategic Planning. Jobs duties included, but were not limited to:- utilizing HubSpot to create email workflows to strengthen subscribers and foster an increase in clientele; - pitched and implemented the use of StreamYard to record 'Workshop Wednesdays' (an informational series led by TCW). This idea strengthened branding and increased viewership for these segments.- performed a search engine optimization audit on the company website and completed an entire back-end SEO keyword sweep for each page of the website;- managed and trained interns on how to utilize StreamYard as well as assigning blog topics and deadlines for the company site;and other responsibilities as needed.

As Interim Communications Manager, I produced the following deliverables:- Creation of informative & interesting press releases, press kits, newsletters, and related marketing materials.- Development and implementation of effective communication strategies that build community engagement & brand awareness- Preparation of detailed media activity reports.- Planning & management of the design, content and production of all materials.- Supervision of projects and content to guarantee all content is publication-ready.- Creation of communication & marketing strategies for new products, launches, events and promotions.- Responding to communication-related issues in a timely manner.- Writing copy for all initiatives- Responsible for internal communications

-Responsible for booking, scheduling and coaching client for all interviews and press conferences with media throughout Charleston, SC -Wrote all pertinent press releases, PSAs, personal statements and served as the spokesperson for the campaign-Cultivated concise and persuasive political messaging and increased brand awareness, helping client secure 70% of the June Primary vote-Demonstrated understanding of copywriting, graphic design, layout, and publishing-Working knowledge of content management systems, HTML coding, and digital graphics production-Familiarity with social media platforms and social media marketing-Experience with search engine marketing, Google Analytics, and Google AdWords-Impeccable copywriting and copy editing abilities-Strong leadership track record-Excellent verbal communication and presentation skills-Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)

-Exceeded earned media goal of 25 earned media hits per week by 300% -Wrote personal statements, op-eds, articles and press releases for local and national news outlets and urban publications -Controlled social media messaging for #TeamTomSC on all channels including; Facebook, Twitter and Instagram resulting in viral tweet with over 26 million impressions Notable Departmental Accomplishments:-Exceeded goal for earned media hits by 300% on a weekly basis-Weekly coverage from national press, including the Associated Press, The New York Times, Washington Post, NBC News, among many others-Daily media outreach to national and local television, radio and online media stations-Merging communications departments needs with those of the other departments to provide proactive strategic plans for content and coverage

-Coordinator of all functions of Art Department for scripted Web series including but not limited to; set design, location scouting, creative direction, cinematography and photography-Captured and edited behind the scenes footage for use in social media accounts as well as use in various fundraising materials-Responsible for acquisition and management of interns for the Art Dept.

Specializing in creative design and project management efforts at the prolific Tree Sound Studios for their EarthGirl campaign, a creative camp focused on cultivating talent and creating lasting connections between women within the music industry in Atlanta.

Filed and maintained company and client records , transcribed audio tapes, entered payroll with extensive use of Microsoft Excel, used Access and Quickbooks to enter values for books, served as technical support liaison, and customer service representative.

In this role, IAs a videography intern for this viral urban brand, I scouted events to attend, corresponded with publicists and agents to obtain press passes for red carpet events, filmed celebrity and Influencer Interviews,, edited footage and utilized AdWords to upload It for maximum viewership. Promoting the brand through social media was also vital In this role.

In this role, I utilized Pro Tools in order to manually review various audiobooks for discrepancies such as spelling inaccuracies, grammatical errors, misspoken words, sharp breaths, and more. This action was performed by reading the book while listening to the audio recording. Notations and simple edits were made within Pro Tools, as well as within Adobe Reader, and then passed along for review before release.