Ariel D. Smith Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

* Review and approve all production bids, proposals, contracts, change orders, invoices and other project documentation, work closely with the lead creative director and project manager.* Identify and cultivate relationships with leading creative and production consultants, vendors, and suppliers in experiential themed entertainment, design, construction, and specialty fabrication industries.* Direct contractors, vendors, and consultants ensuring the highest level of show quality and guest experiences.* Establish and maintain standards for documenting, organizing, and archiving of project materials in both analog and digital formats, using Canva and CRM.

Chicago, Illinois, United States

•Served as a subject matter expert for the product and brand, explaining electric vehicle operational and technical features. •Provided personalized demonstrations of electric vehicle features, troubleshoot all technical difficulties, while onsite to ensure seamless system setup, and created a white-glove experience that reflected the brand's commitment to excellence. •Helped with fostering enduring relationships between customers, their vehicles, and the brand. •Facilitated customer surveys and gathered feedback to continuously improve the customer experience.

Chicago, Illinois, United States

● Responsible for the high-level direction and administration of all creative projects that involved video, music, onsite activations and brand management. Coordinated the planning and overseeing all phases of the production process. ●Establish and manage budgets, negotiate contracts, helped with the hiring staff/selecting talent. Ensured the project stays on schedule and not over budget.

Chicago, Illinois, United States

•Manage and recruit brand ambassadors for over 300 On & Off Premise events in the Chicagoland Area to work with the Beam Suntory portfolio•Identify and pursue new opportunities for brand growth, leading effective collaboration, and engagement with local distributor sales forces to drive sales volume with increased market penetration in defined territories•Coached new recruits on sales techniques for engaging with consumers to help generate increased sales and brand recognition. Utilized social media (Instagram, Tik Tok & Twitter) to help with exposure of brand campaigns locally•Tracked, reported in CRM, and managed all sales & marketing campaigns weekly for status reports; measured KPIs to show increased exposure of the brand and key demographics

Illinois, United States

• Provided operational leadership to support COVID-19 testing & vaccine delivery for the states of Illinois and Texas to achieve the goal of 65% vaccine coverage statewide.• Accountable for monitoring and evaluating COVID-19 testing & vaccination activities as well as advancing vaccine confidence and accountability.• Strategically implemented marketing and operational plans for each site managed, that included hiring/staffing over 400 nurses, admins, porters & custodians to various testing sites in my region• Oversaw the structured budgeting and planning to ensure allocated funds were used correctly for local and state Department of Health. Used CRM to track spending, appointments trends, daily nursing logs & payroll• Responsible for opening 4 new testing/vaccination sites within the 1st six months of employment in Illinois & Texas

Greater Chicago Area

• Acted as a main point of contact between agency, client and brand ambassadors for scheduling, on site management, logistical set ups and attendee registration• Assisted with the daily registration, check in/out, transportation and maintainence of all in flight crew deck, for this three-day training and customer service enhancement seminar• Communicated and monitored all aspects of the campaign performance, including improvements and successes for each show in 2019• Worked closely with United Airlines In -Flight Facilitators to make sure our brand ambassadors, executed White Glove service to each flight attendant, so that they saw us as a mirror image of themselves• Responsible for weekly reports on attendance, performance, training and overall attitude of brand ambassadors

Chicago, Illinois, United States

• Led teams in the planning, build out & delivery of projects, for several markets across the nation, to meet clients & customer expectations• Accountable for structuring budgets, marketing, logistics & operations plans, that specialized in full production, fabrication, and management of each event• Fostered and maintained client relationships through communication, follow ups and fulfilling client demands in an accurate and timely manner• Accountable for a 15% increase in year end billing and brand loyalty

Greater Chicago Area

• Introduced Cold Spell Whiskey & Casa Noble Tequila to new venues and executed regular bar spends to gain sips on lips for new consumers• Developed marketing strategies to work with the local bars, restaurants and the nightlife scene to support opportunities for the brand to engage with influential bartenders and gatekeepers in the Chicagoland area• Created a public profile & presence through various social channels including Facebook, Twitter, Instagram, Snapchat• Implemented & executed an event calendar in coordination with sales manager to drive customer awareness and sales• Increased brand awareness and brand visibility by building strong partnerships with many of the on & off premise gate keepers in targeted accounts• Developed a marketing plan that grew the brand presence, while working closely with the Heaven Hill’s team onall marketing and trade materials, initiatives, events, etc. needed for implementing our strategy, plans and tactics

Greater Chicago Area

• Developing field marketing plan annually / bi-annually, based on the factors on segmented marketing tactics like email marketing, online marketing, live webinars, live events, etc. • Coordinating with the marketing and creative team for preparing HTML based banners, posters, animated ads, etc. for conducting online marketing for the field event.• Organizing corporate event for brand promotion, coordinating with corporate event management team for covering all aspects regarding event planning and management, providing active support in conducting market research regarding the event, and assisting in event coordination, designing, and other event related activities• Coordinating with the marketing team and field event management team, preparing presentation documents and other documents related to event campaigning and consulting with the marketing head for getting approval on the same • Assisting in managing the on site logistics for facilitating the event, providing social support during regular non event period, and managing the settlement of online/offline marketing support with the third party vendor• Actively participating in research, designing, development, and coordination of organizational events and meetings, evaluating organizations current position of the company and resolving then same by providing appropriate solutions.• Closely working with the sales and consulting team, telemarketing executives, product marketing team and global campaign team for evaluating the total impact of marketing event and gathering feedback from them regarding its success

Indianapolis, Indiana Area, Houston And Phoenix

¨Managed 25 BA’s on Buick product knowledge, venue, prizes, NCAA standards and client expectations. ¨Acted as a liaison between support staff for client & account management team.¨Reported to account management team on a daily, the updates on daily goals, BA problems and over all event progress.¨Responsible for event reporting and photo recaps.

Across Usa

• Managed and trained a staff of 20 brand ambassadors for every tour stop made on the 16week tour, encouraged BAs to be energetic, talkative and friendly• Oversaw every aspect of the 25x 25 activation space, acted as the onsite contact for all management at any tour venues stops • Drove 25x30 foot cargo food truck across the midwestern region for the duration of the 16week tour• Managed all event assets, including iPads, inventory of pizzas, premiums and other POS related to the tour• Met clients goal of for lead generation, sent in detailed event reports and photos daily to help paint the picture on how each activation ran• Kept in constant contact with account manager and direct client to make sure their overall vision was met

Across Usa

¨ Assisted in the 40x20 footprint set-up & breakdown.¨ Responsible for all the Right Seat Drivers knowledge of vehicles, route of drive and handling of difficult driver’s.¨ Trained & managed BA’s for the duration of the event tour. Assisted with getting vital leads for customers that are generally interested in purchasing the vehicles and wanting to know more.¨ Prepared daily recaps, updates & photos for the main event.

Chicago, Il

• Acted as main contact for Mazda and Brookfield Zoo’s Operation staff with the set up, display and safety of the 50ft activation • Trained and managed BAs and Product Specialist on Mazda’s general product knowledge, Brookfield Zoo’s safety standards and clients overall goal• Raised brand and product awareness for the Mazda vehicle lineup• Prepared Event Recap Reports daily on outcome of event, client’s feedback and general information about how we can continue to increase exposure • Maintained high customer-satisfaction ratings that are in accordance with company standards

Las Vegas, Nevada Area

• Responsible for 45+ accounts through phone, email, and in person meetings to sustain and improve client relations and brand awareness • Served as main contact for Store Management when setting up brand activations for beers in the entire Anheuser- Busch catalog• Raised brand and product awareness, while passing out different promotional items, aided consumers with product demonstrations and testing• Introduced new brands in the portfolio to help with increased revenue, also suggested food pairings for menu items• Prepared PowerPoint Event Recap Reports on outcome of event, client’s feedback and general information about how we can increase exposure

Chicago, Il

¨ Responsible for the set-up & breakdown of 20X20 tent and activation site.¨ Served as main contact for brand ambassadors, with event training and knowledge of the festival.¨ Assisted in management of local staff, ensuring that staff received consistent & clear communication.¨ Prepared Event Recap Reports on outcome of event, clients feedback and general information about BAs.

Las Vegas, Nevada Area

¨ Assisted with the training of 15 Super Agents, at the WWD Magic Tradeshow with registering Exhibitors and Attendee’s.¨ Validated attendees that had proper credentials and assisting with getting show information and making sure they understood show guidelines and rules¨ Schedule & routing adherence, venue communication, along with event reporting & photos online.¨ Resolved difficult situations with quick problem solving and resolutions to keep all parties happy and loyal attendees

Las Vegas, Nevada Area

¨ Assisted with hiring staff & trained about the Eppa Sangria. Made sure they understood goals and procedures for setting up each event, key product knowledge, check in and out procedures.¨ Provided Account Manager with weekly reports & updates on events for the week to come. Also provided photo documentation on events.¨ Communication with store managers to ensure goals of the program & distributed premiums.¨ Maintained regular contact with the operations manager, client, venue managers & promotional staff.

Las Vegas, Nevada Area

¨ Trained & managed approximately 25 local brand ambassador on the proper execution of events. Provided staff with information about the newest/hottest app, the number of radio stations available and how it different from Pandora.¨ Constant communication with clients, tour managers & regional managers, to make sure overall them was carried out thru out the events. ¨ Provided reports, photo documentation of venues & signed waivers for receipt

Las Vegas, Nevada Area

¨Recruited, hired & trained quality promotional staff knowledgeable about various products, including set-up, breakdown & proper execution of various brand events.¨Maintained regular contact with the operations manager, clients, venue managers & promotional staff.¨Responsible for scheduling promotional staff for events, inventory & distribution duties of supplies.¨Input all recaps, reports, feedback, photos, etc. into online system for the company.

Las Vegas, Nevada Area

Responsible for the event logistics which include; reserving venues, securing hotel room blocks, food and beverageselection, vendor management, venue/meeting room set up. Assisted in selection of in house décor inventory. Consulted with the client on organization and implementation of the ancillary needs including transportation, VIPServices, audio/visual needs, copy services, etc. Responsible for the management of all client details with thorough and accurate information utilizing databases

Across The Usa

Raise brand and product awareness, while passing out different promotional items, aided consumers with product demonstrations and testing. Knowledgeable of key product information to help with gaining new loyal consumersManaged events, talent and coordinated over 100+ projects for different trade shows, conventions and guerilla marketing campaigns. Assisted with the training of new hires, aided with employee performance reviews for ratingsEncouraged patrons to taste new liquors, cocktails to help with brand exposure and awareness while at the events

Across The Usa

¨Responsible for assisting with 20x20 footprint set-up & breakdown in the six cities I traveled to.¨Trained staff of 5-8 BA’s, per event on Jeep, Chrysler, Dodge, Fiat product information, rules & procedures.¨Assisted with the set up & breakdown of event logistics in various locations nationwide.¨Prepared Daily & weekly reports & recaps with photos online within strict deadlines.¨Traveled & shipped supplies to various locations, in a timely matter.

Las Vegas, Nevada Area

Demonstrating genuine hospitality and delivering exceptional guest services in the bar area, with assisting with different tourist attractions and restaurants while in Las Vegas·Service multiple customers, while keeping track of all bar tabs and drinks served to make sure all money is accounted for correctly and always adhering to company standards for serving alcoholic beverages ·Able to work with difficult customers, while being respectful of my bar and other patrons, remembering Customer Service is key.

Las Vegas, Nevada Area

Knowledgeable about all client’s products & brands being promoted.Attends all trainings & meetings for Circo brands.Responsible for pick-up & return of POS supplies, contacting venues for the events, promoting product at various assigned locations, including special events and on & off premise.Submitting recaps & photos of every event online within strict deadlines & maintaining constant communication with Event Manager & Assistant Event Manager.

Las Vegas, Nevada Area

Managed territory of 90+ accounts through phone and in person meetings to sustain and improve client relations · Worked with clients to meet individual and department goals of lead generation by providing additional marketing research and customer service· Create, analyze and interpret client reports and pivot tables, thru excel to identify the opportunities, weakness and sales increase over baseline in all areas of the Service Department. Utilized Six Sigma method to increase sales/profits Maintain and update CRM databases with client contact information, correspondence, and appointments

Las Vegas, Nevada Area

¨ Recruited, hired & trained quality promotional staff knowledgeable about various products, including set-up, breakdown & proper execution of various brand events.¨ Maintained regular contact with the operations manager, clients, venue managers & promotional staff.

Las Vegas, Nevada Area

¨ Helped with recruiting & hiring process for quality product specialists & managed approximately 30 product specialists & ear prompters¨ Assisted in the administrative duties, handled schedules & addressing problems or concerns from product specialists.¨ Knowledgeable about all Samsung products on the floor & floats.¨ Provided the Director with feedback reports on the performance & success of the product specialist.

Las Vegas, Nevada Area

Managed recruiting events, consulted with clients on a weekly basis via phone/ email on updates for their project. Reviewed data collected in debriefing session with client to ensure specific needs were met for their research·Managed the office day to day activities, assigned and regulated different clerical and secretarial duties to staff of the focus division. Responsible for all food and beverage and hotel selections that each client requested · Designed a new filing system to help keep accurate records of active participants and specific demographics needs·Assisted with the training of any new hires in any division, aided with employee performance reviews

Greater Atlanta Area

Research to develop, implement, and analyze strategic marketing plans for each client specific needs, plan and coordinate all steps for the event Raised awareness thru marketing research on both a local and national levels to meet the demand for exposure. Helped with organization, brand management, online marketing, website maintenance and creative process. ·Distributed promotional gear to help gain exposure and peak customer involvement in the event or activity

Certification Of Hospitality, Human Resources Management/Personnel Administration, General, 3.5

Bachelor Of Arts - Ba, Marketing, 3.5