Ariel Ferrante Email & Phone Number

Boston, Massachusetts, United States

Joined the agency's leadership team, guiding a team of digital marketing professionals in designing and implementing multi-channel strategies that drive measurable growth backed by performance analytics. I also proactively spearhead new business development initiatives, grow client relationships, formulate growth strategies, and contribute to operational success in support of the agency.➡ Lead in-house digital marketing services team, providing strategic oversight for various clients across the agency. This includes providing mentorship and fostering a culture of innovation, collaboration, and continuous learning.➡ Provide leadership in shaping the agency's digital marketing strategies, aligning them with overarching business goals and industry trends. ➡ Act as a strategic partner for key clients, understanding their business objectives and orchestrating digital marketing solutions to drive measurable results.➡ Lead a high-performing team of digital marketing professionals to utilize analytics and data insights to inform strategic decisions, optimize campaigns, and provide clients with actionable performance reports and recommendations.➡ Oversee the development and management of digital marketing budgets, ensuring efficient resource allocation and maximizing ROI for clients.➡ Serve as a member of the leadership team of the agency, providing support and direction on agency and team operations, staffing development, team management, and KPI development. This also includes ensuring client teams are delivering agency services on time and within budget.➡ Drive new business development by identifying opportunities, crafting compelling pitches, and securing strategic partnerships to expand the agency's client base.➡ Support budgeting and financial management of agency operations, ensuring profitability and efficient resource allocation. Implement staffing strategies to maximize revenue while controlling costs.

Boston, Massachusetts, United States

Transitioned to develop and lead new digital marketing service team at the agency including implementing a new team structure, enhancing team operations and management. Through this role, I also served as a key member of the agency's management team.➡ Led a high-performing team within the agency, orchestrating collaborative efforts, setting strategic goals, and fostering a culture of innovation to achieve exceptional results in delivering client projects and meeting organizational objectives.➡ Provided strategic direction and oversight on all digital marketing client accounts and services, including overseeing the implementation of multi-channel digital marketing campaigns incorporating paid search, paid social media, programmatic (including OTT & CTV advertising), YouTube advertising, SEO strategies, and more.➡ Conceptualized, executed, and oversaw comprehensive multi-channel budgets to facilitate the successful implementation of client marketing campaigns.➡ Drove reporting and data analysis of digital campaigns, including presenting insights to clients and implementing campaign optimizations.➡ Collaborated with the agency's executive team to actively contribute to new business initiatives, while concurrently providing support in optimizing overall agency operations.➡ Collaborated with other department heads to ensure seamless integration of creative, technical, and strategic elements. Worked closely with teams to align efforts with overall agency goals.

Boston, Massachusetts, United States

Became the lead of the agency's in-house creative team while taking on full management of all paid digital marketing services at the agency including providing strategic leadership to meet client goals.➡ Developed comprehensive marketing strategies for clients, overseeing the successful implementation of integrated campaigns across various channels.➡ Provided leadership and direction for the agency's new creative team, setting strategic goals and overseeing the execution of high-impact marketing and communication initiatives. ➡ Developed new agency operational structure for the creative team, including developing new teampositions, KPIs, and growth paths for graphic designers. Provided mentorship and guidance to team members to enhance their skills and professional development.➡ Oversaw budgeting and financial management for client accounts, including managing paid media buys for advertising campaigns and optimizing media spend.➡ Implemented and monitored key performance indicators (KPIs) to measure the success and impact of campaigns, providing data-driven insights to clients and internal teams for continuous improvement.➡ Cultivated and nurtured key client relationships, serving as the senior point of contact and ensuring client goals are met through effective communication and the delivery of exceptional services.➡ Drove new business growth by identifying opportunities, developing client pitches and proposals, and securing new accounts. Played a key role in expanding the agency's client portfolio and revenue streams.

Boston, Massachusetts, United States

Transitioned to a management role within the agency, leading digital marketing and creative services for clients across the agency. Through this role, I elevated creative services at the agency, onboarding additional graphic designers and managed creative development and enrollment marketing campaigns.➡ Led a team of graphic designers in providing innovative creative solutions for clients across the agency.➡ Led a team of account executives, providing guidance and mentorship to enhance their skills and ensure successful project execution.➡ Spearheaded client relationships and served as the primary point of contact, ensuring seamless communication and understanding of client goals and expectations.➡ Developed and implemented strategic account plans to meet client objectives, including budget management, timeline adherence, and successful delivery of projects.➡ Develop and execute comprehensive digital marketing strategies, leveraging a mix of channels such as SEO, SEM, social media, digital radio, programmatic, email, and content marketing to achieve client goals.➡ Conducted regular client meetings and presentations, showcasing campaign performance, insights, and recommendations for optimization.➡ Collaborated with senior management to contribute to agency-wide initiatives, including business development, process improvements, and overall organizational growth.

Boston, Massachusetts, United States

Advanced creative and marketing services at the agency by growing a new internal team of graphic designers while leading the design and implementation of marketing and creative solutions for clients across various industries.➡ Grew creative design services at the agency, onboarding new team members and leading creative development for clients with support from the executive team.➡ Led the new team of graphic designers and provided oversight on creative development for clients at the agency.➡ Strengthened client relationships among marketing and creative accounts, including serving as the primary point of contact for clients.➡ Managed client projects within marketing and creative services, including ensuring on-time delivery of campaign assets and meeting launch timelines.➡ Redesigned CRM platform processes for clients including creating a process for identifying high-converting leads, developing new nurturing workflow architectures and managing lead generation campaign reporting.

Boston, Massachusetts, United States

Transitioned to a client-facing role to manage agency services in marketing and creative design across various industries. Through this role, I implemented effective marketing strategies and provided innovative creative solutions designed to meet client goals.➡ Served as the primary point of contact for client accounts within creative services, facilitating feedback and driving creative process through completion. I also played a key role in strengthening client relationships, contributing to the overall success of the agency.➡ Designed compelling creative assets for agency clients across various industries, ranging from digital advertisements, print collateral, logos, and supporting website redevelopment campaigns. ➡ Managed website redevelopment projects, including coordinating with designers and developers from conceptualization through website launch and facilitating process and feedback with clients.➡ Developed integrated digital marketing campaigns to support clients at the agency, most notably colleges and universities on enrollment marketing campaigns. Through this role, I worked in a team to drive lead generation while developing content for and implementing nurturing strategies to increase conversion among prospective audiences. ➡ Supported new business development initiatives by working with senior leadership on pitch presentations for new potential clients, and presenting new campaign creative ideas to new potential clients.

Boston, Massachusetts, United States

In this role, I served as one of the agency's only graphic designers, developing compelling marketing assets for clients to support brand redevelopment, website development, and integrated marketing campaigns. I also played a pivotal role in supporting agency growth, managing agency marketing and public relations campaigns as well as supporting new business development initiatives.➡ Designed compelling creative assets for agency clients across various industries, ranging from digital advertisements, print collateral, logos, and brand materials to engaging videos. ➡ Conceptualized and executed creative elements for advertising campaigns across diverse industries. ➡ Supported marketing and public relations initiatives for the agency, including developing assets for agency-owned channels, coordinating on media relations campaigns, and developing proposals for agency award submissions. ➡ Developed pitch presentations for new potential clients to support agency growth, including coordinating with executive team on pitch content.