Ariel Herrera

Ariel Herrera Email and Phone Number

Media Planner @ The Marketing Practice
New York, NY, US
Ariel Herrera's Location
New York City Metropolitan Area, United States
Ariel Herrera's Contact Details

Ariel Herrera work email

Ariel Herrera personal email

n/a
About Ariel Herrera

From when I was kid, my biggest passion in life has been video games. As soon as a controller was put into my hands as a toddler, my love for gaming cemented. I still remember my first memories being that of watching my older brother and sister playing Resident Evil on the original PlayStation. The moment I saw that first zombie appear on-screen both fascinated and terrified me (in a good way). This led me to finding my love for the horror genre as well as my favorite gaming franchise of all time. As I grew older, I began to truly appreciate the level of detail and hard work that went into the marketing campaigns of amazing games such as Grand Theft Auto V, Dying Light, God of War 2018, etc. I realized that I wanted my future to be in marketing so that I could hope to expand the love I have for gaming and share it with others. Ultimately, my love of gaming led me to my education at Seton Hall University where I studied Business with a concentration in Marketing. During this time, I constantly began researching games and seeing the nuance that went into marketing campaigns. I would also begin to notice this other industries as well. With all this knowledge, I understood that the skills and traits I have aligned perfectly with what I want to achieve in marketing. My skills include strong writing and verbal skills, leadership experience, proficiency in Microsoft Office, and adaptability.

Ariel Herrera's Current Company Details
The Marketing Practice

The Marketing Practice

View
Media Planner
New York, NY, US
Employees:
2
Ariel Herrera Work Experience Details
  • The Marketing Practice
    Media Planner
    The Marketing Practice
    New York, Ny, Us
  • Compound Growth Marketing
    Media Operations Manager
    Compound Growth Marketing May 2024 - Present
    Boston, Massachusetts, United States
    • Lead and manage all tagging, tracking, delivery and reporting of campaigns• Management of communication between the Agency and media partners• Follow-up with production and media in regard to posting and rotation status, both before and after campaign is live• Actively managing the campaign flight through continuous QA of the active campaigns and tracking • Collaborate with the Advanced Analytics team to develop and update all reporting/measurement • Provide troubleshooting support for media accounts, enable and improve communication between disciplines, and liaise across offices to resolve issues in a timely manner • Assist with new client onboarding or transition plans on an as-needed basis, providing clear direction on account set-up needs related to budget management and billing workflows • Review ATBs (Authorizations To Buy) to ensure budget and legal compliance standards are met10
  • Moi Global
    Media Planner
    Moi Global Apr 2022 - Apr 2024
    New York, New York, United States
    • Build, manage and optimize digital campaigns on major biddable platforms (Reddit Ads, META Ads, LinkedIn Ads)• Work with 3rd party Programmatic partners to execute campaigns• Monitor and report on campaign progress, supporting Digital Campaign Managers• Manage and execute other media activity including content syndication and demand generation campaigns• Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met• Assist Campaign Managers in researching and planning issues on campaigns• Manage and work closely with clients alongside Account team against any client actions• Work with Finance team on managing invoicing for media actuals• Ensure quality control of client facing plans / reports / invoicing
  • Spotlist Inc.
    Digital Marketing Lead
    Spotlist Inc. Jun 2020 - Apr 2024
    ▪ Oversee the digital marketing team as its lead and monitored our milestones.• Advise the digital marketing team with tasks such as social media management, graphic design feedback, event planning, and more.• Leverage industry insights and research findings to inform new strategies and initiatives.• Monitor industry trends to identify new opportunities for growth in the digital space.

Ariel Herrera Education Details

Frequently Asked Questions about Ariel Herrera

What company does Ariel Herrera work for?

Ariel Herrera works for The Marketing Practice

What is Ariel Herrera's role at the current company?

Ariel Herrera's current role is Media Planner.

What is Ariel Herrera's email address?

Ariel Herrera's email address is ar****@****bal.com

What schools did Ariel Herrera attend?

Ariel Herrera attended Seton Hall University, Saint Peter's Prep.

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