Develops and implements quarterly content strategies that align with brand business goals, increasing brand awareness and customer engagement.Conducts thorough audience research to inform content development, utilizing insights to create compelling narratives across multiple channels.Works collaboratively with cross-functional teams, including Design, SEO, Influencer Marketing, and User Experience (UX).Engage directly with clients to gain a clear understanding of their vision. This involves strategy presentations, leading client meetings, and maintaining ongoing email communication.

Crafted strategic content plans for B2B and B2C clientsLed content marketing services while also being responsible for creating processes, defining workflows, and managing content production across cross-functional teams.Researched and produced a variety of content types, including blogs, whitepapers, social media posts, and communication guides.

Led content creation for integrated marketing campaigns, significantly improving engagement rates and conversion metrics.Developed comprehensive editorial/content calendars and guidelines, ensuring consistent brand messaging across platforms.Conducted competitor analysis and industry research to identify content gaps and opportunities.Managed a team of freelance writers, providing direction and feedback to ensure high-quality content.