Key Accomplishments- Developed integrated communications strategy and objectives by engaging key stakeholders and vendors- Led Channels team in campaign planning, production, and performance optimization to raise 4.5M in multichannel revenue, including a 58% YOY increase in the year-end campaign- Guided paid media ad strategy, including Giving Tuesday- Launched new inbound customer service function with vendor partners, created scripting for agents, and managed crisis communications with donors

Key Accomplishments- Led communications strategy with acquisition, engagement, and upgrade activities to drive 8M in total monthly giving in 2022- Implemented a new donor product with North America teams: establishing the brand, developing deliverables (proposals, reports, videos), hosting virtual events, and working with a stakeholder advisory committee- Served as interim leader for multichannel fundraising team: leading campaign strategy, content development, project management, and performance analysis to increase YOY revenue in campaigns such as the gift catalog (20% increase) and year-end campaign (15% increase)- Developed scripts and prepared field leaders for webinars- Controlled $300,000 expense budget

Key Accomplishments - Led a team responsible for membership marketing strategy and execution, donor communications, digital platform management, and customer service- Exceeded 4M annual revenue goal and helped grow membership to a historic 31,000 households- Transformed the annual fund campaign with new stories and strategic segmentation to increase revenue by more than 100% - Project-managed the rebranding and conjoint analysis initiatives- Produced communications for advancement leadership

Key Accomplishments - Launched a new digital membership product: developing marketing plans, key messaging, and marketing collateral to acquire 3,000+ sustaining monthly members - Redesigned the donor renewal campaign by creating all-new copy and solicitation cadence to boost audience retention- Cultivated relationships with outside vendors- Served as interim manager for monthly membership events, including event planning, marketing, registration, and onsite execution

Key Accomplishments- Spearheaded writing, editing, and design for multichannel membership campaigns (print, email, telemarketing, social media, and SMS)- Managed the advancement website and worked with a consultant on UX initiatives- Enforced brand standards on marketing collateral - Collaborated closely with IT and consultants to release a fully-functional digital membership card, one of the first in the U.S.

Key Accomplishments- Promoted to assistant manager from associate for increasing email acquisition revenue by 100% through a marketing strategy based on best practices, historical data, and A/B testing- Boosted members email open rates by 29% and created a welcome series to increase subscriber retention- Presented comprehensive annual analysis of email marketing at Carnegie Museums and provided marketing directors with strategies for list growth, engagement, and segmentation- Project managed 3 membership acquisition campaigns annually- Provided exceptional customer service through inbound calls and emails

Key Accomplishments- Wrote a full-length memoir for a client after conducting extensive interviews and research (project on hold for client health reasons) | 2014-2016- Served as a consultant and content writer for the launch of Covenant Love Community School's new website | 2011-2012- Edited a short collection of essays called Beauty Unframed, written by Lisa Prismon and published in 2011- Wrote alumni profiles for Grove City College's alumni magazine, The GeDunk | 2010-2011

Key Accomplishments- Facilitated the launch of a new mentoring program for addictions recovery program alumni: assisting with trainings, mentor recruitment, and matching- Wrote and copyrighted a mentor training manual for the mentoring program- Conducted interviews and compiled short stories about staff and program alumni in recovery from addiction- Coordinated monthly alumni activities and mentoring socials- Composed monthly alumni newsletters

Key Accomplishments- Developed a strong editorial and design team that strove for excellence and innovation- Collaborated on a full redesign of the college newspaper after attending a national collegiate media conference- Enforced AP style guidelines and factual and grammatical accuracy by proofreading the newspaper every week- Created well-written articles under tight deadlines in order to fill unexpected holes in the layout- Achieved proficiency in Adobe InDesign, Adobe Photoshop and Quark 6.0 by designing weekly section layoutsCo-Editor of the Life section August 2008-May 2009- Utilized communication skills to relay story ideas, check article accuracy and enforce submission deadlines for student reporters each weekStudent Reporter August 2006--May 2010- Met deadlines by producing quality newspaper articles, developed after in-depth interviews with staff and students