Arielle Halter Email & Phone Number

Manchester, England, United Kingdom

Achievements and responsibilities: • Develop and execute the brand strategy, incorporating campaign activation, influencer marketing, and industry trends while tracking performance against key KPIs• Lead in-house team and external agencies in the creation and delivery of agreed marketing plans, ensuring brand and business objectives are met • Manage marketing budgets, optimising resource allocation to achieve strategic goals • Oversee the creation of high-quality marketing… Show more Achievements and responsibilities: • Develop and execute the brand strategy, incorporating campaign activation, influencer marketing, and industry trends while tracking performance against key KPIs• Lead in-house team and external agencies in the creation and delivery of agreed marketing plans, ensuring brand and business objectives are met • Manage marketing budgets, optimising resource allocation to achieve strategic goals • Oversee the creation of high-quality marketing materials, including social media content, case studies, blogs and brochures, to drive a consistent on-brand message• Act as a brand guardian, ensuring brand tone of voice and messaging is consistent across all marketing channels including website, social media and email campaigns• Use data analytics to track and report on marketing performance, making data-driven decisions to improve ROI • Create and manage a PR strategy that significantly strengthens brand reputation, increases brand awareness and drives favourable coverage• Lead and manage external agencies to ensure a positive ROI for the business • Coordinate key work streams to ensure campaigns and initiatives are delivered on time, within budget and managed effectively with other business areas• Support the Head of Digital on SEO initiatives to improve organic search visibility for priority services and procedures• Create and implement an influencer strategy that significantly enhances brand awareness, drives lead generation and supports the overall revenue target • Coordinate with cross-functional teams, including sales and operations, to align marketing efforts with business objectives Show less

Manchester, England, United Kingdom

Achievements and responsibilities: • Create and lead on the social media strategy that incorporates fresh thinking, engaging content to drive channel growth, keeping current trends at the forefront and tracking performance against measurable KPIs• Lead all paid social activity across multiple platforms keeping a close handle on paid campaign performance, budget utilisation and ROl • Create an influencer strategy that drives strong brand awareness, lead generation and supports… Show more Achievements and responsibilities: • Create and lead on the social media strategy that incorporates fresh thinking, engaging content to drive channel growth, keeping current trends at the forefront and tracking performance against measurable KPIs• Lead all paid social activity across multiple platforms keeping a close handle on paid campaign performance, budget utilisation and ROl • Create an influencer strategy that drives strong brand awareness, lead generation and supports efforts in hitting channel lead targets • Identify and utilise industry best practises for tracking and attribution of leads• Manage influencer and PR agencies to ensure a positive ROI for the business • Own the high value influencer process end to end, including but not limited to, booking appointments, creating contracts, monitoring deliverables and activity and reporting the result back to the wider team • Create and lead on the campaign activation for the business to drive brand awareness and contribute to business growth • Continuously monitor and optimise campaigns for better performance in line with business targets, monitoring competitor activity and wider marketing activity• Manage the marketing team yearly calendar, updating regularly with upcoming campaigns, PR and influencer activity and national awareness days to tap into• Generate regular reports and provide insight on campaign performance, providing detail on the successes and areas for improvement • Understand the end to end process from the users perspective in order to identify pain points and suggest strategic changes to address these issues, with the aim on increasing conversion rates and revenue Show less

Manchester, England, United Kingdom

Achievements and responsibilities: • Develop and activate innovative campaign plans and concepts for a range of clients ensuring core business goals are met• Track and report on the progress of campaigns against measurable KPIs ensuring costs remain within budget• Develop and maintain strong client relationships which includes leading on calls, delivering presentations and responding promptly and proactively to address any queries• Ensure all planning documents such as campaign… Show more Achievements and responsibilities: • Develop and activate innovative campaign plans and concepts for a range of clients ensuring core business goals are met• Track and report on the progress of campaigns against measurable KPIs ensuring costs remain within budget• Develop and maintain strong client relationships which includes leading on calls, delivering presentations and responding promptly and proactively to address any queries• Ensure all planning documents such as campaign calendars, contact reports, budgets and KPI trackers are kept up to date• Manage and oversee a junior team ensuring all client deadlines are met to a high standard • Employ creative thinking and initiative to share ideas for large-scale brand campaigns and growth driver activity during planning phases• Look for opportunities to test and learn new tactics for clients to improve performance, pushing the boundaries whilst remaining on-brand and providing detailed rationale to sell client concepts and unlock additional budgeting as required• Manage content creation projects and shoots including scoping costs, compiling budgets, forecasting KPIs and keeping a track of spending to ensure the project remains within budget and delivered on time • Conduct regular performance analysis for all clients and ensure all weekly, monthly and quarterly campaign reports are compiled as required• Develop campaign-specific paid social media plans as required for growth driver activity, providing expertise for the right creative, format, objectives and targeting to maximise the client’s ROI • Act as a brand guardian when working on design elements, reviewing any design work with attention to detail for each client Show less

Manchester, England, United Kingdom

Achievements and responsibilities: • Create and publish engaging content daily, on a range of social media channels including Instagram, Facebook, LinkedIn and YouTube• Oversee social media accounts’ design and brief in-house designer where appropriate• Create a brief for VIPs and implement on social media to share their Pall Mall experience • Design and implement content and social media campaigns and strategies to align with business goals• Build relationships with… Show more Achievements and responsibilities: • Create and publish engaging content daily, on a range of social media channels including Instagram, Facebook, LinkedIn and YouTube• Oversee social media accounts’ design and brief in-house designer where appropriate• Create a brief for VIPs and implement on social media to share their Pall Mall experience • Design and implement content and social media campaigns and strategies to align with business goals• Build relationships with followers and patients to create new case study content for both medical and cosmetic services• Implement new features on social media channels to increase brand awareness• Monitor SEO and website traffic metrics• Create monthly and quarterly reports to give an overview to key stakeholders on the output of marketing and its effect on sales• Create weekly blog content that features in a monthly external newsletter• Collaborate with key stakeholders in the business to create informative and engaging content• Create a monthly internal newsletter highlighting key business priorities to staff Show less

Manchester, England, United Kingdom

Achievements and responsibilities:• Manage multiple social media accounts including Instagram, Twitter, Facebook, LinkedIn and YouTube• Create monthly dashboards to monitor website traffic, social media engagement and ongoing campaigns including monitoring the performance and outputs against KPIs• Deliver communications campaigns to Greater Manchester residents ensuring a consistent and clear message• Creation of blogs relating to business activity • Use audience… Show more Achievements and responsibilities:• Manage multiple social media accounts including Instagram, Twitter, Facebook, LinkedIn and YouTube• Create monthly dashboards to monitor website traffic, social media engagement and ongoing campaigns including monitoring the performance and outputs against KPIs• Deliver communications campaigns to Greater Manchester residents ensuring a consistent and clear message• Creation of blogs relating to business activity • Use audience segmentation data to better engage with target audience through social media channels Show less

Manchester, Greater Manchester, United Kingdom

Achievements and responsibilities: • Experience of dealing with crisis communications in fast-paced situations which includes being part of the on-call, out of hours team that deals with urgent inquiries for the organisation • Involvement in organising national and regional media relations for the Mayor of Greater Manchester and Greater Manchester Fire and Rescue Service for example the Saddleworth Moorland fires in 2018 • Lead on a variety of campaigns and projects… Show more Achievements and responsibilities: • Experience of dealing with crisis communications in fast-paced situations which includes being part of the on-call, out of hours team that deals with urgent inquiries for the organisation • Involvement in organising national and regional media relations for the Mayor of Greater Manchester and Greater Manchester Fire and Rescue Service for example the Saddleworth Moorland fires in 2018 • Lead on a variety of campaigns and projects including Greater Manchester Fire and Rescue Service’s largest annual campaign relating to staying safe around Halloween and Bonfire Night • Provide media relations advice and support to the organisation and partners which includes dealing with inquiries, drafting timely responses and arranging interviews where necessary • Work closely with teams across the organisation to promote their successes by creating and issuing press releases, create engaging social media packs along with digital assets and adding content to the website • Ability to create graphics to support campaigns and day-to-day social media posts • Confident in updating our external websites with refreshing content - using data analytics to look at how we can improve traffic • Work as part of the wider Communications team to deliver creative campaign ideas and strategies to build brand awareness • Event management from start to finish involving stakeholders, dignitaries, press and members of the public Show less

Achievements and responsibilities: • Deal with day-to-day media inquiries and support colleagues in the team where appropriate • Support at a variety events, such as the Mayor of Greater Manchester’s monthly Question Time events, with general event management and live tweeting • Regularly post on a variety of our social media channels providing new and engaging content • Write and publish articles for internal and external audiences • Create the weekly e-newsletter for… Show more Achievements and responsibilities: • Deal with day-to-day media inquiries and support colleagues in the team where appropriate • Support at a variety events, such as the Mayor of Greater Manchester’s monthly Question Time events, with general event management and live tweeting • Regularly post on a variety of our social media channels providing new and engaging content • Write and publish articles for internal and external audiences • Create the weekly e-newsletter for colleagues in the organisation • Proactively monitor the media which includes pulling together a daily media summary for the organisation • Create surveys that can be shared through a variety of channels, monitor and evaluate the success of the survey and present balanced feedback to managers Show less

A Level, Business Studies, B

A Level, English Language, C

A Level, Sociology, A