Arielle Eiser Email & Phone Number

Mclean, Virginia

- Developing and implementing a new strategic communications function for Freddie Mac's primary division to integrate strategic planning, brand strategy, executive communications, internal communications and external communications to drive business outcomes.- Partnering with the executive leadership team to create comprehensive communications strategies aligning their organizational visions with the overarching Freddie Mac Single-Family vision. - Serving as lead communications advisor for the Chief Risk Officer, focusing on executive messaging, external and internal communications, and digital strategy. - Directing the production of leadership town halls and all-hands meetings, including executive speechwriting, PowerPoint presentations, webcasts, video scripts, keynotes, written communications, and project management of the production schedules. - Driving change management initiatives to align organizational resources with client needs. Clearly articulating how the division’s enhanced and reorganized structure better supports client needs based upon continuous engagement and feedback.- Overseeing cross-functional teams to achieve project management objectives through implementation and execution.-Crafting a new communications strategy with executive leadership buy-in to inform and engage 2,000+ employees across functional areas to link individual and team initiatives to division-wide goals. - Leading partnerships with marketing strategy across divisions to successfully roll out new products and maximize promotion of key updates.

Alexandria, Va

- Developed, implemented, and managed strategic communications plans. Created a comprehensive communications strategy to promote a major new initiative, incorporating social media, press releases, and stakeholder outreach to enhance the organization's public profile.- As content strategy lead for the department, identifed key partners with large audiences to share messages and increase client engagement. Increased website traffic by 56% in six months.- Advised senior leaders on key communications and strategy initiatives and drafted talking points and presentations for internal and external stakeholders to enable funding and prioritization decisions. - Increased client response to action alerts over 100% in one year through targeted and customized marketing campaigns.- Supervised direct reports and oversaw their professional development including onboarding, training, and performance management. Maximized employee engagement by designing and improving processes for training and onboarding. - Developed department budget of $200,000, including selecting and managing vendors, monitoring spending, and making prioritization decisions about how funds should be allocated to achieve department goals.

Alexandria, Va

-Developed messaging, social media, website copy, and other communications, including national trends assessments, podcasts, and articles. -Devised a new content strategy to engage customers, raise public awareness, and showcase new product lines.-Cultivated relationships and strategic partnerships with national industry, trade associations, corporate partners, and coalitions to promote the organization’s objectives. -Established and led a coalition on organization’s top priority to enhance status as a thought leader in the industry.

Washington D.C. Metro Area

- Led department's public outreach with external stakeholders and coalitions to enhance collaboration, brand awareness, and to advance the organization’s strategic interests. - Advised the Board of Directors, prepared talking points, and crafted strategy to build new partnerships. As a subject matter expert, spoke at NSPE national and state conferences about key industry issues. - Cultivated strong relationships with Congressional offices and committee staff to enhance the association’s visibility on policy priorities and advance its federal legislative agenda.

Washington D.C. Metro Area

Associate: 2/2012-3/2013Assistant: 10/2010-2/2012-Managed the team’s communications initiatives to increase client engagement. Developed website copy, talking points, fact sheets, and articles. - Cultivated strategic relationships with coalitions to identify areas of collaboration and promote the organization’s objectives, resulting in increased funding. -Developed profitable six-part webinar series in coordination with two teams to provide continuing education program to clients.-Maximized employee engagement through proper onboarding, mentorship, development, and training.