Arielle Johncox (Kimbarovsky)

Arielle Johncox (Kimbarovsky) Email and Phone Number

Contributor @ Good Product Club
Chicago, IL, US
Arielle Johncox (Kimbarovsky)'s Location
Chicago, Illinois, United States, United States
Arielle Johncox (Kimbarovsky)'s Contact Details

Arielle Johncox (Kimbarovsky) work email

Arielle Johncox (Kimbarovsky) personal email

n/a
About Arielle Johncox (Kimbarovsky)

Arielle Johncox (Kimbarovsky) is a Contributor at Good Product Club. Colleagues describe them as "Arielle was an integral part of our social media strategy this election cycle, leveraging her expertise in social best practices and graphic design skills to develop hundreds of social media assets for our team. She brought relevant trends, pop culture and #voteready messaging to life in highly shareable graphics and animations for Vote.org social channels and our key partners, ensuring we were able to reach and turn out a record number of voters this election year. " and "I’ve worked with Arielle for a year and half now. She has proven to be a great leader. She is dedicated to her work and loves to help where she can. She is a quick problem solver, and I admire her so much for it. She has a strong background in entrepreneurship, technology, marketing, and creative work. Her peers admire her workmanship and look up to her work ethic. She was definitely a joy to work with! "

Arielle Johncox (Kimbarovsky)'s Current Company Details
Good Product Club

Good Product Club

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Contributor
Chicago, IL, US
Website:
balsamiq.com
Employees:
38
Arielle Johncox (Kimbarovsky) Work Experience Details
  • Good Product Club
    Contributor
    Good Product Club
    Chicago, Il, Us
  • Balsamiq
    Head Of Marketing
    Balsamiq Nov 2022 - Present
    Chicago, Illinois, United States
    Developed new marketing strategy, including branding strategy, performance marketing, positioning, messaging, and GTM. Rolled out new tools (like Klaviyo for email automation) and processes for team collaboration and efficiency. Introduced goal-setting and measurement framework and analytics to focus/prioritize work. Partnered with cross-functional teams on budget setting and marketing influence across product and support initiatives. Realigned team to new pace, goals, strategy, and execution plan.Balsamiq is the fastest and easiest-to-use wireframing tool for non-designers. We give product teams and stakeholders the tools and resources they need to design, iterate, and collaborate with their teams. Today, tens of thousands of customers in dozens of countries use Balsamiq to transform the way they share ideas and create exceptional products. Learn more at www.balsamiq.com.
  • Clean Creatives
    Director Of Campus Engagement
    Clean Creatives Oct 2023 - Present
    Clean Creatives is a movement of creative professionals, agencies, and their clients cutting ties with fossil fuel companies. I built and scaled their Campus Ambassador program on top campuses like Syracuse University and University of Florida, as well as advised on creative campaigns (like a social media house at Cannes Lions Festival of Creativity).
  • Akj Studio
    Founder (Marketing Consulting & Coaching)
    Akj Studio 2017 - Present
    Chicago, Illinois, United States
    I help people and brands unlock sustainable growth through actionable, winning strategies. With companies, my sweet spot is blending creativity with a performance mindset, often working on marketing, brand, social, and content strategies. I've been a fractional CMO, launched large-scale integrated campaigns, helped startups with their GTM, set up brand ambassador programs, scaled teams, and more. Past clients include Vote.org, Bad Ass Coffee of Hawaii, Crowdspring, and Clean Creatives. I work really well with Product, Operations, Support, and other cross-functional teams.With people, my sweet spot is coaching early to mid career marketers. I often work with high-achievers struggling to find balance, rebuild their definition of career, and get to their next step.Sound interesting? Drop me a note at arielle@kimbar.com.
  • Techstars
    Mentor
    Techstars Aug 2024 - Present
    Techstars is a leading pre-seed venture capital firm, investing in a diverse, global pool of entrepreneurs and high-growth companies. I partner with Techstars to mentor founders and startup teams going through their various accelerator programs, advising on marketing, business strategy, storytelling for fundraising, and growth.
  • M1
    Senior Manager, Content & Social Media Strategy
    M1 Mar 2022 - Nov 2022
    Chicago, Illinois, United States
    M1 is an all-in-one wealth management platform for investing, borrowing, and spending. I built the content and social media team, then scaled it from the first days of our Series B through Series E.We drove all organic marketing at M1, focusing on a healthy mix of brand building and performance-oriented strategies, tactics, and experiments. Our work spanned social, email, GTM, SEO, editorial, video, informing influencers and ad campaigns, and partnering with product on in-app experiences.I led us through a transitional time of moving from the growth, to the communications, to the acquisition team.
  • M1
    Manager, Content & Social Media Strategy
    M1 Mar 2021 - Mar 2022
    Chicago, Illinois, United States
    M1 is an all-in-one wealth management platform for investing, borrowing, and spending. I built the content and social media team, then scaled it from the first days of our Series B through Series E.During this time, I helped us launch key products like our credit card while scaling the team 3x.
  • M1 Finance
    Marketing And Social Media Strategist
    M1 Finance May 2020 - Mar 2021
    Chicago, Illinois, United States
    M1 is an all-in-one wealth management platform for investing, borrowing, and spending. I led social media, community, creative content strategy, copywriting, and PR agency management.Key wins included shoring up an active, 40K member subreddit, launching a welcome email to improve onboarding rates, and landing top-tier PR.
  • Boston University Adlab
    President
    Boston University Adlab Dec 2019 - Apr 2020
    Boston, Massachusetts
    Led a creative/strategic advertising agency with six departments and 120 staff. Clients included Wayfair, Carnival Cruises, agencies, and VC-backed startups.
  • Boston University Adlab
    Vice President Of Accounts
    Boston University Adlab May 2019 - Dec 2019
    Greater Boston Area
    Oversaw strategic client relationships for over 25 accounts. Partnered with senior leadership to rebrand and restructure the agency brand, services, and management models.
  • Boston University Adlab
    Account Director
    Boston University Adlab Dec 2018 - May 2019
    Boston, Massachusetts
    Oversaw the development of integrated campaigns for seven accounts, including strategy, research, and creative production. Clients included The Boston Club and Boston University Athletics.
  • Boston University Adlab
    Account Executive
    Boston University Adlab Sep 2018 - Dec 2018
    Boston
    Partnered with creatives, media planners, and in-house marketers to establish a social media rebrand and acquisition campaign for a worldwide nonprofit organization, Council on International Educational Exchange. Exceeded campaign targets by 26%.
  • Boston University
    Program & Operations Associate (Contract) At Innovate@Bu
    Boston University Feb 2018 - Mar 2020
    I supported day-to-day operations, events, programs, and student/alumni startup life at the BUild Lab—BU's innovation center. This included leading workshops on startup marketing, consulting with startups on their product, marketing, and GTM strategies, and curating the space for signature events.
  • Jellyvision
    Marketing Specialist (Contract)
    Jellyvision Jun 2019 - Dec 2019
    Supported revenue goals via organic social media strategies, PR/content collaboration, targeted ABM campaigns, webinars, and SEO improvements. Coordinated the first large-scale event for customers, prospects, and partners.
  • Crowdspring
    Marketing Strategist
    Crowdspring Jun 2016 - May 2019
    Drove brand awareness and growth through global content and social media strategies. Worked across editorial, SEO, social, PR, lifecycle, business development, and partnerships. Partnered closely with product teams to drive storytelling and cross-functional touchpoints.
  • Her Campus Media
    Her Campus Advisor
    Her Campus Media Sep 2017 - Sep 2018
    Remote
    Trained 40 Her Campus student ambassadors in various marketing and communications disciplines including PR, content marketing, social media marketing, mass/traditional media communications, and advertising.
  • Codal Inc.
    Marketing Consultant (Contract)
    Codal Inc. May 2018 - Aug 2018
    Chicago, Illinois
    Supported inbound and outbound lead generation strategies through email, PR, SEO, social media, events, and industry-specific integrated campaigns. Supported strategy and creative production.
  • Unit 14 Theatre Company
    Brand And Social Media Director
    Unit 14 Theatre Company May 2016 - Jan 2018
    Highland Park, Il
    Built brand and social media playbooks to drive engagement, awareness, and audience growth. Partnered with producers to launch digital campaigns that increased ticket sales by 64% (per show average). Authored brand guidelines.
  • Startup Foundry
    Marketing And Pr Strategist
    Startup Foundry Jun 2014 - Jun 2017
    Chicago, Il
    Supported integrated campaign development and market research across a variety of industries including healthcare, tech, and legal. Led user testing and Google Design Sprints to drive aggressive product development cycles.
  • Truhaven Homes Property Management
    Marketing Consultant
    Truhaven Homes Property Management Jun 2015 - Sep 2015
    Chicago, Illinois, United States
    Initiated geo-targeted multi-media campaigns to increase property views, leads, and revenue. Oversaw social media channel and content strategy development, authoring playbooks and brand guidelines. Executed and aligned paid and organic campaigns, developed analytics frameworks for campaigns, built creative vision, and crafted holistic messaging.

Arielle Johncox (Kimbarovsky) Education Details

Frequently Asked Questions about Arielle Johncox (Kimbarovsky)

What company does Arielle Johncox (Kimbarovsky) work for?

Arielle Johncox (Kimbarovsky) works for Good Product Club

What is Arielle Johncox (Kimbarovsky)'s role at the current company?

Arielle Johncox (Kimbarovsky)'s current role is Contributor.

What is Arielle Johncox (Kimbarovsky)'s email address?

Arielle Johncox (Kimbarovsky)'s email address is ar****@****miq.com

What schools did Arielle Johncox (Kimbarovsky) attend?

Arielle Johncox (Kimbarovsky) attended Quantic School Of Business And Technology, Boston University, Morning Brew Accelerator.

Who are Arielle Johncox (Kimbarovsky)'s colleagues?

Arielle Johncox (Kimbarovsky)'s colleagues are Support At Balsamiq, Jason Biggs, Luca Cornazzani, Michele Orsini, Felix Krüger, Jessica Orellanes Petrillo, Eleazer Simon.

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