Arielle Karpowicz Email & Phone Number

New York, United States

San Francisco, California, Us

[Please note that this is something I am passionate about and do in my free time]✧ Expanding Felt Zine's network of artists and collaborators.✧ Creating visual and written content for the Felt Zine website and social media platforms.✧ Curating digital content, music, immersive art (AR/VR) for Zine issues, interactive web projects, events.✧ Coordinated a 4-part interview series with festival performers, filmed inside IMVU.✧ Assisting with various aspects of NFT collection launches, collaborations, and IRL events.

✧ Assisting project leads to drive progress and development from concept to code release.✧ Driving day-to-day production, communicating milestone issues, and creative problem-solving.✧ Establishing project timelines and roadmaps for launch while mitigating production risks.✧ Creating and establishing new internal processes to help the Art and Design teams run efficiently.✧ Asset curation, tracking, and quality control with internal artists and Artists in Residence (program).✧ Managing task tracking for Art, Tech Art, Design, Marketing, and Eng using tools like Jira and Notion.✧ Prototyping support for multiple game features, collaborating to ensure alignment of creative vision.✧ Facilitating communication, organization, and accountability across internal and external teams.✧ Generative AI research & analysis for 3D and beyond, implementing a 3D concept art pipeline.✧ Helped develop text parsing techniques used to train AI models and chatbots built on real memories.

Redwood City, Ca, Us

✧ Coordinating and tracking projects for avatar-related 3D development areas.✧ Gathering and creating visual references, along with creating spec sheets for thousands of 3D assets.✧ Improving the project’s art quality in Unreal by evaluating builds and assets on an aesthetic level.✧ Tracking and managing internal and external art production teams.✧ Regularly providing reports to management and executive teams.✧ Preparing launch of WithMe's Marketplace on the Content side (pricing strategy, launch timeline, etc).Planning the content strategy and asset catalog for the WithMe app’s launch on the App Stores.✧ Facilitating communication across the development team and other departments.✧ Staying up to date on new production, design, and communication techniques.✧ Assisting in training new artists and art teams.--- Special Project: Co-produced IMVU's 1st official virtual music festival, Spirit World ---✧ Co-curated the artist lineup (51 acts on 7 virtual stages over 3 days).✧ Outreach and communication with all the artists and their teams. ✧ Developed a budget for the festival and created an artist benefit fund.✧ Creative direction for the branding of the festival, including the logo, Twitch visuals, individual artist cards, 3D assets for the festival, and in-game virtual merch.✧ Offered personalized in-game clothing styling assistance to individual artists, which included creating a slide deck to explain the IMVU platform and what is possible on an aesthetic level. ✧ Worked with external vendors and internal artists to conceptualize and create custom 3D assets for the virtual stages.✧ PR outreach: the festival was featured in such publications as Paper Magazine, Hype Magazine, Highsnobiety, Earmilk, Brooklyn Vegan, Soul Feeder, Glamcult and Kaltblut Magazine.✧ Coordinated a 4-part interview series with Felt Zine filmed inside IMVU. --- Special Project: Co-produced IMVU's 1st official Fashion show ---

San Jose, Ca, Us

✧ Identifying and reaching out to top-level 3D artists, agencies, and designers.✧ Onboarding artists, providing guidance and support, guiding contributor activities through feedback.✧ Working with the 3D Creative Ops team to ensure assets meet technical and aesthetic standards.✧ Managing marketing/educational initiatives with large entities such as NASA, Rijksmuseum and more.✧ Collaborating with the Dimension and Aero teams to identify content priorities for custom assets.✧ Creating digital content for the Adobe Blog, Dimension tutorials for Create Magazine, HelpX and more.✧ Content creation on Behance & selecting user projects to feature in the Dimension gallery on Behance.✧ Creating and curating themed galleries of Stock assets (models, materials, and lights).✧ Assisting with the creation of content guidelines and other contributor-facing documentation.✧ Tracked the status of thousands of 3D assets in Shotgun and JIRA.✧ Assisting the legal team with content licensing agreements, IP feedback, and asset ingestion.✧ Metadata operations and locking down the feedback loop process for third-party vendors.

Paris, Fr

✧ Managing KPI-driven projects (ROI, CPI, retention, etc) for multiple app developers and mobile gaming studios, each with specific objectives.✧ Preparing creative briefs and A/B testing marketing material (text, visual, and video content) for clients' campaigns.✧ Implementing marketing strategies for clients like Bandai Namco Entertainment, Studio 1492, Mino Monsters, and more, with a total budget exceeding $1m per month.✧ Set up and daily optimization of User Acquisition campaigns on Social Networks like Facebook, Twitter, Instagram, Snapchat, as well as Google Adwords.✧ Producing reports and analyzing performances of UA campaigns.

Courbevoie, Ile De France, Fr

✧ Competitive analysis: identifying and synthesizing data on current market trends and the company's competitive landscape.✧ Identifying new markets and opportunities by region (eHealth, mobile biometrics, digital identity and transactions, video & data analytics, cybersecurity).✧ Producing reports on the security and identity markets for the Group’s Board of Directors.✧ Creating a bi-monthly e-newsletter in English shared internally within the Group.✧ Setting up a web portal to serve as a global market news archive to share and exchange internally on the latest business intelligence.

Redmond, Washington, Us

✧ Coordinating and monitoring projects in conjunction with different creative agencies & studios (strategic planning, creating branded goodies, establishing the Xbox TV strategy, creating interactive displays, mobile/web launch pages, and more).✧ Strategic planning for game launch events, Paris Games Week, and live eSport competitions like the launch of the Xbox Elite Series Championship on Halo 5: Guardians.✧ Social media strategy and community management.✧ Doubled user engagement from the previous year using new interactive experiences during the Holiday period (#NoelXbox trending on Twitter FR).✧ Coordinating, writing, translating, and proof-reading digital content (localization for press releases, trailers, online promotional content, and more) for the Xbox France website, Twitter, Xbox Live, and Xbox TV.

✧ Creating and curating web marketing content including visual assets, blog posts and more.✧ Translation and recording of a narrative for a special project in the cultural sector.✧ Participating in the re-design of three websites (copy audit, thumbnail creation, visual curation).✧ Managing social media accounts and engagement for Guide by Cell and sister companies: Give by Cell, Train by Cell, Win by Cell, and Fund by Cell.✧ Creating a marketing viewbook of services on InDesign for both Train by Cell and Guide by Cell.

Los Angeles, Ca, Us

✧ Extensive study of challenges, gameplay mechanics and emerging trends on the mobile gaming market.✧ Usability testing and gathering feedback on GSN's mobile games and competitors' games.✧ Organizing internal playtests twice a week for employees to try out new games before launch.✧ Preparing & presenting PowerPoint decks on player insights for the marketing team.✧ Providing aesthetic and technical feedback to developers and creative teams.✧ Creating and presenting PowerPoint decks highlighting the strengths & weaknesses of the Top 10 top-grossing games on the App Store, as well as the most downloaded Casino-style mobile games.

✧ QA & beta testing for the BeHppy mobile app.✧ Gathering user feedback on usability and design.✧ Conducting desk research and writing blog posts on happiness and positive psychology.✧ Creating a repertory of companies that use the theme of happiness in their marketing strategy.✧ Producing visual content for the app.

San Francisco, Ca, Us

✧ Lead generation and outreach to potential clients in the retail industry.✧ Conducting extensive research on workforce retention and employee engagement.✧ Creating a timeline to assess the feasibility of new projects and initiatives.✧ Assisting sales and marketing executives in meeting planning & organization.✧ Updating and maintaining a directory of contacts in Asia.

Master'S Degree, Marketing & Innovation Management

Bachelor’S Degree, Social Sciences And Humanities

High School, French Baccalaureate In Social And Economic Sciences