Digital marketing for healthcare innovators

Hermann Park Conservancy is a nonprofit citizens’ organization dedicated to the stewardship and improvement of Hermann Park – today and for generations to come.

Focused on digital health innovation, I am the project manager for our Technology Hub and work on several other projects to foster innovation within our hospitals.

Revolution Foods is on a mission to serve kid-inspired, chef-crafted meals to all children in schools & communities across the country. In my role as Director of Business Development for the Texas region, I had the following main responsibilities: • Led acquisition of new business opportunities & sales for Texas region• Recruited new school partners and built relationships in school districts & community centers• Managed internal nutrition advocacy program with company co-founder & chief impact officer

The Texas Medical Center (TMC) Innovation Institute is shaping the future of health care by facilitating developmental collaboration among health and life science entrepreneurs, startups, industry leaders and the world’s largest medical center. More info at tmc.edu/innovation/As Healthcare Innovation Lead, I ran all programming and curriculum for the TMC Innovation Institute and was also in charge of the advisor program. • Planned all programming sessions for medical device & digital health startup accelerator• Recruited experts and KOLs for curriculum, ranging from hospital stakeholders to legal firms to branding & marketing agencies to venture capitalists and more • Vetted startup companies & Biodesign fellows’ applications for future program participation • Oversaw the advisor network by planning quarterly events and regular communication • Organized Biodesign programming & deliverables and direct a working group • Managed Program Analyst

• Managed 3 positions: Social Media Manager, Events Specialist, Marketing Communication Specialist• Oversaw all events, trade shows, & speaking opportunities for Withings in North America• Planned the largest comprehensive advertising campaign for the company in the USA• Hired & managed day-to-day relationship with public relations firm for the USA • Secured ambassador relationship with Penn Jillette (of Penn & Teller) and directed the entire partnership including videos, photoshoot, blog articles, ads, and social media https://blog.withings.com/author/penn-jillette/• Executed an 18-month project (Measure Up, Pressure Down) with the American Medical Group Association (AMGA) to determine the effects of using at-home blood pressure monitors on the outcome of pre-hypertensive and hypertensive patients http://www.measureuppressuredown.com/Media/Speaking:-BeTerrific CES 2016 interview (Jan 2016) https://youtu.be/TwUBsoePO94-MacVoices CES 2016 interview (Jan 2016) https://www.youtube.com/watch?v=TgzST2E6aAw-CES Unveil NYC interview (Nov 2015) https://www.youtube.com/watch?v=ycrAa4Zarqw-Harvard Women in Business IBC conference panelist (Oct 2015)-Health 2.0 9th Annual Conference main stage demo & Health 2.0 TV interview (Oct 2015)https://youtu.be/HaqyYb6BO3Q -ADA's Annual Conference FNCE speaker (Oct 2015) -SXSW Enchanted Objects and Connected Healthcare with Silicon Labs (Mar 2015)https://www.youtube.com/watch?v=Cdp3JgGa3Mo-Techradar CES 2015 interview (Jan 2015)-APHA presenter (Nov 2014)-Bloomberg & Wall Street Journal radio broadcast (Nov 2014)-Techcrunch Connected Home interview (Oct 2014)http://techcrunch.com/2014/10/10/this-is-withings-vision-for-the-future-of-the-home/

Withings is an innovative company that empowers people with the tools to take control of their health. Our product line consists of the Smart Body Analyzer wireless scale, Pulse Ox activity tracker, Activite & Activite Pop activity tracking watches, Wireless Blood Pressure Monitor, Aura Smart Sleep System, and Home camera. For more information, visit the website at www.withings.com.I was hired as the company's 8th employee in their North American office and was quickly promoted from marketing specialist to manager.

I am responsible for the day to day management of the Sanofi Health & Prevention program for employees based at our global corporate headquarters. Reporting directly to the Vice President Global Medical Operations, overall responsibility include interaction with both the on-site working group and the senior management steering committee. • Serve as intermediary between Sanofi and a renowned external academic institution, serving as integral member of the research team and gathering relevant data and metrics • Contribute to writing of a research study for intended publication • Coordinate a cross-functional team, including communications, general services, occupational medicine, human resources, and business development• Evaluate employee satisfaction (surveys, focus groups, …)• Write and validate ongoing communication content for internal website & blog, documents to be distributed to employees, marketing materials, …• Manage the output and delivery of workshops, information sessions, fairs, educational resources, …• Liaison with the Business Development department to ensure successful program transferability • Benchmark other employee wellness programs, both internally at Sanofi affiliates and externally among the competitive environment • Actively promote the program for employees, serving as the key contact point and positive face of wellness internally

Sanofi is a French multinational pharmaceutical company headquartered in Paris, France, the world's fourth-largest by prescription sales.My mission in working under the Vice President of Human Resources Key Executives was to develop programs to diversify the top 250 key executives of this global organization to better allow the company to achieve its goals of providing the best healthcare solutions worldwide.• Built an on boarding program for newcomers to the top 250 key executive population• Developed a "speed networking" program for expanding corporate diversity • Organized two international working groups to increase women’s impact and visibility • Launched communication campaign to address gender balance in the organization

The Optimal Weight for Life (OWL) Program at Children’s Hospital Boston is a world-renowned multi-disciplinary clinic dedicated to treating children who are overweight or obese, and/or those with or at risk for type 2 diabetes. • Completed extensive key informant interviews with community leaders to understand the needs of the people in the neighborhood and what resources are available to them• Established community partnerships by facilitating meetings with coordinators of existing physical activity programs and employees of Bowdoin Street Health Center• Compiled a resource guide to place obese children in physical activity programs • Utilized Microsoft Excel to provide clinicians with a filtered triage model • Developed brochures for clinicians to give to patients about the importance of exercise, including at home activities to use if they cannot get to community programs on a daily basis• Presented materials to a panel of clinicians and employees at Bowdoin Street Health Center to gain their feedback and describe how everything can be updated to ensure its sustainability• Worked under the guidance of renowned obesity specialist, Dr. David Ludwig, at Harvard Medical School's Boston Children's Hospital

Joy Bauer is one of the nation’s leading health authorities. Well-known as the nutrition and health expert for The TODAY Show, Joy shares reliable, practical, and straightforward advice that helps millions of Americans eat better and lead healthier, more fulfilling lives.• Researched assignments for NBC’s The Today Show segments with quick turn around time and short deadlines• Served as Joy's company representative while soliciting external partnerships and health-related products to use on Joy's media programs • Organized incoming e-mails from NBC viewers who had health questions for Joy to answer on her segments• Contributed creative ideas and entries for Joy’s website and online blog

The Student Ambassador Program connects some of the university's most thoughtful and engaged students with graduates who can share unique perspectives on Tufts.I spent two years as a Student Ambassador for Alumni Relations, interviewing Tufts alumni around the country in informal settings to reengage them with the university.

This family owned, residential summer camp is a safe-haven for boys and girls ages 7-16 with the goal to create a safe, fun environment where our campers can gain independence, learn, grow, take risks and evolve into selfless, loyal, honest, passionate people.• Taught activities for 5 hours a day, 5 days a week at this 10-week summer job• Supervised off site field trips for campers one day each week, plus a week long destination requiring 24 hour on duty control • Managed an age group of approximately 30 campers & 10 counselors and lived alongside 12 girls as bunk counselor

Under the direction of Dr. Robin Kanarek, I worked as a research assistant in the Nutrition & Behavior Psychology laboratory upon declaration of my Psychology major. I participated on a study over 3 years to test the effect of an egg based breakfast on cognitive ability, gaining experience in:• management of a research team• running participants in a laboratory setting• analyzing data through SPSS• writing primary results published in a peer-reviewed research journcal, "Appetite"

TSR Fitness provides exercise classes for any interest, all taught by student instructors. I am a certified Pilates instructor and taught weekly classes open to the entire Tufts community.

The Jonathan M. Tisch College of Citizenship and Public Service is a national leader in civic education, whose model and research are setting the standard for higher education’s role in civic engagement. • Founded student task force called "FoodTalk" linking Tufts Dining Services and the student body to create a healthier campus• Served as representative on the Student Advisory Board to help create a better Scholar community• Volunteered at a local Medford elementary school to improve knowledge and awareness about health and nutrition• Created a Wellness Program for interested fifth grade students which consisted of one-hour long weekly activities to encourage healthy eating, nutrition, and physical activity• Wrote a monthly newsletter for the entire school targeting the issues of obesity in America

Known as one of the best campus dining programs in the country, Tufts Dining Services is the governing body which manages all the Tufts University campus eateries and catering services. They are dedicated to accommodating all dietary needs, providing environmentally and socially responsible programs, and being responsive to innovative services. • Implemented a nutrition analysis website for students to evaluate their diets in the dining halls• Piloted the first on-campus farmer's market, which continues to be a successful annual event• Coordinated food marketing materials for students to access at campus dining facilities• Planned large scale events, such as Harvest Food Festival, Jumbo Diet, and Eat Your Way to Better Health featuring well-known national health experts• Attended trade shows, conferences, and vendor interviews to assess new product decisions