Arielle Schechtman Email & Phone Number

St. Louis, Mo, Us

-Serve as senior day-to-day lead for Gatorade consumer PR account, driving earned media strategy and programming to deliver on client communications objectives-Provide strategic counsel on brand reputation issues, develop client plans, media and stakeholder communications; collaborate in IAT environments with multiple agency partners to deliver holistic, 360 brand strategies; last line of review and quality control on all external-facing materials- Oversee team of 20+, responsible for staffing, managing budgets and resources, and mentoring mid-level and junior team members- Led campaigns including: Gatorade’s revival of Is IT in you?, Gatorade's Player of the Year Awards, Gatorade x Super Bowl, Gatorade Water launch, Gatorade roster athlete signings (eg., Caitlin Clark, Josh Allen), opening of the Gatorade Sports Science Institute- Instituted monthly Sweat with Gatorade series for health, fitness and lifestyle press in NYC; generated billions of social impressions and built key relationships with media to drive earned storytelling efforts throughout the year- Earned placements in last 6+ months: Fast Company, USA Today, CNN, ESPN, CBS Mornings, PopSugar, Women's Health, Esquire, Sports Illustrated, People, GQ, Rolling Stone, Hypebeast, Complex, Ad Age, Good Morning America

El Segundo, Ca, Us

- Developed and drove communications strategy for largest digitally native activewear brand in the world, bolstering growth into global retail expansion and furthering brand awareness and adoption through earned media placements in top tier global press, executive communications, strategic partnerships and talent collaborations - Launched Fabletics Men in partnership with Kevin Hart positioning him as mogul and investor in the brand's success, securing features and keynotes in key business, trade and entertainment outlets such as TechCrunch Disrupt, Hollywood Reporter and Web Summit.- Launched and amplified fashion collaborations with top tier talent such as Kate Hudson, Vanessa Hudgens and Kelly Rowland, working directly with their representatives - from contract negotiation to coordinating press and shoot days- Developed breakthrough corporate narratives based on the unique Fabletics customer experience including the brand's proprietary omnichannel retail technology linking online and in-store activity, physical expansion (75+ stores), activewear growth into new category expansions, and strategic brand partnerships with Hydrow and Tough Mudder- Collaborated cross-functionally with global teams across product, retail, social and marketing to drive corporate storytelling- Developed press materials, drafting and managing announcements, media briefings, and media train executives and talent, securing positive stories in consumer and trade/business media such as CNN, Vogue, CNBC, WWD, and Forbes, as well as placingproduct with influencers and editors to increase eyeballs and organic traffic- Protected brand reputation through crisis communications planning and response, such as proactively identifying issues, placing and killing stories, drafting statements, and educating media both on background and on the record- Managed in-house team and agency partner, report into CMO with dotted line to CEO

El Segundo, Ca, Us

Jersey City, Nj, Us

- Responsible for creating and executing a high-impact, reputation-building communications strategy to support PuppySpot.com, a service connecting dog lovers with responsible breeders nationwide- Led company re-branding effort from Purebredbreeders to PuppySpot, developing messaging architecture/materials, brand bible and a proactive, multi-layered crisis plan- Secured national consumer media attention including placements on top-rated morning shows Good Morning America and Fox and Friends and op/eds in target publications to further legislative agenda- Coached and media trained executives to be brand spokespersons, developing thought leadership with high-profile business stories, speaking engagements and events - Ideated and built a brand-enhancing content site housing hundreds of articles, tips and graphics to further the customer experience and create additional fodder for media and key marketing channels- Established the PuppySpot Foundation, leading company philanthropic and corporate responsibility efforts including partnerships with Make a Wish Foundation and service dog organizations nationwide- Served as communications lead, reporting directly into CEO, managing external agencies and in-house communications team

- Developed and managed strategic communications activities for DCPI’s licensing and retail organizations including press events, trade shows, media tours, and blogger programs - Executed large-scale stunts and campaigns such as the first-ever global live unboxing event to launch Star Wars: The Force Awakens merchandise on #ForceFriday, generating 12 billion impressions- Collaborated cross-functionally across The Walt Disney Company, and with third party stakeholders including global licensees, retailers and industry organizations to create and maximize opportunities with the goal of driving awareness and retail sales of Disney branded products- Proactively engaged with media contacts across multiple categories, developing both traditional and social media strategies, providing background information and pitching product stories- Drafted press materials including releases, pitch letters, media alerts, fact sheets, executive messaging- Led meetings, presentations, and brainstorming sessions, cultivating creative, out-of-the-box ideas- Worked closely with franchise and digital communications teams to ensure consistent messaging and engaging content is delivered- Developed comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders- Managed PR coordinator and associate, providing direction, guidance and mentorship

Berlin, Berlin, De

- Spearheaded external communications across 20+ niche-targeted online communities, including premier online dating brands JDate.com and ChristianMingle.com- Managed and oversaw team of community managers, content editors and external PR agencies to develop and execute multi-faceted PR campaigns, communicate consistent brand messaging, elevate awareness through strategic media placements and drive community engagement- Positioned brands as thought leaders in their fields through original content creation and distribution, creating an expert speakers’ bureau, and developing and executing independent research studies to uncover market-leading, newsworthy insights- Led social media activity across various channels such as Facebook, Twitter, Instagram, and YouTube- Oversaw editorial and content strategy for all of the company’s key brands, including curation, original content development, promotions, emails and website copy targeting key audience segments- Developed strategic, cause-related partnerships with non-profit organizations to help further brand missions and social responsibility- Served as liaison to product evangelists to secure testimonials for SEO and social media campaigns, as well as to build and leverage relationships for unique marketing and earned media opportunities- Executed marketing promotions and contests around product launches and feature/site redesigns- Planned and staffed large-scale PR events and viral video projects- Secured top-tier earned media placements –national coverage included: Bloomberg TV, ABC News, CNN, Wall St. Journal, New York Times, Los Angeles Times, BusinessWeek, AdWeek, USA Today- Evaluated all press inquiries, making strategic recommendations and coaching company spokespersons, influencers and partners for media interviews and speaking engagements- Developed and maintained press materials such as releases, reports, pitches and fact sheets

Us

Account Roster: Razor USA, Evite.com, Yahoo! Entertainment, PURE Bar, Nature Made vitamins, IHOP, Mimi’s Café, XPRIZE Foundation, Spark Networks - Served as day-to-day client liaison and managed consumer product and lifestyle accounts- Conducted regular media relations outreach and secured coverage in top tier consumer outlets such as TODAY Show, USA Today, Entertainment Weekly, Reuters and Newsweek- Developed comprehensive press kits including news releases, pitch letters , backgrounders, fact sheets- Staffed industry trade shows, media tours, launch events and spokesperson media training sessions- Developed detailed strategy documents, plans and budgets for accounts- Participated in the research, preparation and presentation of new business pitches- Developed and executed social media programs

New York, Ny, Us

Account Roster: MGM Consumer Products, QUALCOMM, Boyd Gaming, Busch Entertainment- Served as client liaison and supported PR efforts for major consumer, tech and corporate brands- Conducted regular media relations outreach and secured coverage with an emphasis on holiday gift guides and product launches- Planned and executed a local community outreach and media event for Sea World San Diego in partnership with the Red Cross as well as a Halloween safety program for QUALCOMM’s GPS technology- Wrote and developed press kits, briefing books, clip reports, client status reports and mass mailings