Cofertility is a human-first fertility ecosystem rewriting the egg freezing and egg donation experience. Our Freeze by Co platform enables women to freeze their eggs for free when they donate half of the eggs to a family that otherwise can’t conceive. For intended parents pursuing egg donation, our Family by Co platform serves as a more transparent, ethical egg donor matching platform. We are obsessed with improving the family-building journey — today or in the future — and are in an endless pursuit to make these experiences more positive.

CoFertility is a go-to, one-stop resource for fertility health, treatment, and options—from sources you trust, and people who get it. With fertility information so spread out across unreliable forums, anecdotal blogs, overwhelming "courses" and impersonal clinical websites, Co breaks down the facts and keeps it real. Containing every fertility question, asked and answered, Co provides helpful content and tools to make the fertility journey (experienced by 1 in 8 couples trying to conceive) suck a little less. Here's how:• Resources: There's no such thing as TMI. Find the answer to every fertility question you've ever had, quickly. Because you have a life to get back to.• Tools: Fertility funding sources. Insurance mandates in your state. And so much more. We'll empower you to be your own best fertility advocate. • Connections: More than a community. Connect with others who are trying to conceive, and experts, too. We want to hear from you and we want you to hear from each other.

• Keep a finger on the pulse of behavioral trends amongst retail industries to guarantee constant relevance and innovation• Foster collaborations with partners, brands and organizations consistent with brand identity• Guide seasonal strategy brand storytelling and assist in product launch plan building• Lead social content strategy to engage 20M+ brand fans, based on seasonal storytelling and trend analytics • Establish evergreen microinfluencer program, activating 100+ Instagrammers to support the brand on a monthly basis• Spearhead integrations with YouTube Creators and video content partners including AwesomenessTV and Hearst, boosting online category conversion rate• Oversee relationship with media agency to ensure strategic, innovative, and on-target brand partnerships on a campaign basis • Liaise directly with social and mobile partners (Snapchat, Instagram, Facebook, Twitter, more) to jump on first-to-market opportunities and innovation moments including Snapchat Lenses and Instagram Shopping alpha participation• Partner closely with Merchandising and Planning teams to align on shifting business priorities and integrate speedy action into social marketing• Manage evolution of PINK's social media analytics and insights reporting, including social sentiment trends, creative takeaways, and conversion metrics

• Lead content planning and development across platforms, both organic and paid – Instagram, Twitter, Facebook, Pinterest, WeChat, Weibo – while working closely with Creative team to ensure assets align with brand pillars and merchandising objectives• Integrate social media within 360° campaign development, successfully communicating brand initiatives, launching new collections/products, and bringing events to life• Spearhead communications with global markets (North America, APAC, Europe and South America) to ensure culturally-respective, consistent messaging across platforms• Direct Coach’s social media analytics reporting, with insights – conversation trends, platform performance, competitive activities, and socially-driven ecommerce conversion – delivered directly to Coach’s CEO and Creative Director • Guide community management and social customer service to mitigate issues and keep social “voice” on-brand• Work closely with Digital PR team on influencer relationship-building• Manage relationships with vendors and social platform representatives, and remain on the lookout for emerging tools and platforms

• Managed account services for clients across various consumer industries, including quick service restaurants, consumer electronics companies, and auto brands • Lead community management and content planning• Strategized influencer engagement programs, using tools such as Traackr for guidance• Managed projects and events with effective budgeting and planning• Analyzed social conversations using monitoring tools such as Sysomos to make educated recommendations to client base• Conducted competitive analyses within social media audits for new business proposals

• Consulted with corporate clients to effectively communicate company messaging via digital and social channels• Engaged directly with bloggers and influencers to amplify brand reach to new social audiences• Provided administrative support to senior communications executives• Assisted FD's Digital Bridge group with integration of multimedia initiatives into existing and new accounts• Composed, optimized, and circulated press materials• Maintained and updated targeted internal and external contact lists