Arielle Van Der Linde Email & Phone Number

Utrecht, Netherlands

Next to my Senior UX/UI responsibilities, as a Lead I am also responsible for:• A UX team that consists of 4 UX/UI Designers. I guide and coach them in their daily work and in their development;• Envisioning and executing the strategy for the UX domain;• Taking the lead in setting up and managing DesignOps to help our project teams work more efficient and consistent by e.g. optimizing processes and tools;• As part of DesignOps I took the lead to set up a Design System to be used by our project teams (for different brands). I am doing this together with a team consisting of UX/UI Designers, Developers and QA, in which I also took on the Product Owner role;• Taking the lead in implementing Figma as the new design tool for the UX team (to replace Sketch).

Utrecht, Netherlands

For Product League my responsibilities are:• Be involved in the discovery phase of new project requests (pre-sales);• Be part of scrum teams to create several applications (e.g., for Coop supermarket, PLUS supermarket and Bertus) by going through the entire UX process including stakeholder management;• Taking on the Product Owner role and/or responsibilities for some of the projects;• Be part of the work council.

Rotterdam Area, Netherlands

As a Freelance UX/UI Designer, the main clients I have worked for are: T-Mobile/Tele2/Ben | Nationale Postcode Loterij | Product League (Coop) | Studiekring | SkyDreams (Homedeal) | Consumentenbond | BringWay | DirectPay | Kedin | Notilyze | Sundio (GOGO, Sunweb) | Part-up | SwipeGuide | Feestkleding 365 | StarterSquad (various start-ups) | Sanoma (Nu.nl, Ucourse and other start-ups at the Innovation Lab, CookLoveShare, Letterschool) | The Dutch Pitchers (LinkIt, Content Birds) | Fan Crunch (start-up) | Leyden Academy | KryhaFor more details about these projects please have a look at my experience.

Diemen, Provincie Noord-Holland, Nederland

For T-Mobile/Tele2/Ben I have worked as part of a design team on different projects:• Designing of new features for the current My Tele2 app;• Redesigning the current My Tele2 website;• Migrate all platforms of Tele2 to the T-Mobile stack including creating a design system;• Designing A/B tests for T-Mobile;• Redesigning the website including creating a design system for Ben.

Amsterdam Area, Netherlands

For the Dutch Postcode Lottery I have worked on a redesign of the lottery shops for the BankGiroLoterij, Vriendenloterij and the Nationale Postcode Loterij.

Utrecht Area, Netherlands

For Product League I've worked as part of a scrum team (with a Product Owner and Outsystems Developer) on an app for store personnel of the Coop supermarkets. Via workgroup sessions we have investigated what their wishes and needs are. Once I finalised the designs, we performed in store usability tests. By doing this, we wanted to make the right balance between the wishes of the management and store personnel.

Utrecht Area, Netherlands

For Studiekring I have worked on redesigning the website.

Utrecht Area, Netherlands

For Skydreams I have worked on the following topics:• Optimizing the UX of the new self service tool for the B2B market;• Designing A/B tests;• Creating a design system;• Redesigning and rebranding of the Homedeal website (B2B and B2C).

Rotterdam

For BringWay I have worked on the public website and self service portals for their different target audiences.

The Hague Area, Netherlands

For the Consumentenbond I have worked on improving the conversion and usability of the current website. I have also worked on improving the Klachtenkompas website.

Rotterdam

For DirectPay I have worked on the following topics:• Designing the self service portals for debtors, clients and the internal organisation of DirectPay;• Designing the public website of DirectPay;• Performing usability tests among potential users;• Designing the portals of other companies which fall under DirectPay: Kedin and AndersMF.

Rotterdam Area, Netherlands

For StarterSquad I have worked with remote (scrum) teams on several start-up projects. I have mainly designed new concepts (for websites and apps) and new brand identities.The start-ups I have worked for:• SwipeGuide: UX/UI design for the mobile app and web app;• Klooker: UX/UI design for the responsive website and app;• ZestyWellness: UX/UI design for the website.

Rotterdam Area, Netherlands

For Kedin I have worked on improving the user experience of their mid-office

Amsterdam Area, Netherlands

For Sunweb Group I have worked for different brands:• Sunweb: optimising the user experience of the website by designing A/B tests to increase the conversion;• Sunweb app: optimising the user experience of the new app;• GOGO: designing a new concept for a mobile app.

Den Haag, Provincie Zuid-Holland, Nederland

For Part-up I have worked on the following topics:• Interviewing users to check what their wishes and needs are; • Optimising the user experience of the website and app; • Designing new features;• Performing usability tests among potential users.

Hoofddorp

After my job at Hubly, I have worked as a Freelance UX Designer for various startups at the Innovation Lab of Sanoma:• Ucourse• Weekmenu• CookLoveShare• HebbesMarkt• Smartfolder• 13e Maand

Hoofddorp

As part of a multidisciplinair scrum team I have worked on the following topics: • Designing the website and visual identity via the Lean method;• Performing usability tests among potential users; • Designing A/B tests.

Hoofddorp

As a graduate intern I have worked on the following topics:• Research about learning, how to make a course, user interface etc. via the Lean method• Designing the user interface for the course environment for the instructors and students;• Performing usability tests among potential users; • Designing A/B tests.

Haarlem Area, Netherlands

Columbus Magazine is a beautiful travel magazine for people that want to travel off the beaten path. Although I worked here as an intern, I did everything a normal editor would do:- Research for new articles- Looking for the best images for the articles- Had contact with people all over the world and did interviews - Write a variety of articles for website and magazine

Bachelor Of Communication, Communication & Media Design

Mode Commercie