Joining the brilliant Applied AI team at Zynga to provide the tools, technologies and know how to be the most effective users of AI in the video game industry.

After taking on multiple fractional roles and projects, I founded YesCraft.ai to offer a new kind of partnership—hands-on, solution-focused, and moving at the speed of today's market. YesCraft accelerates success through strategic design and pragmatic novel tech integrations. Services include rapid prototyping, hands on planning and execution of go to market strategy, growth, fundraising, branding, digital onboarding and as well as new feature development for a wide range of clients. Past Projects Include:• Digitization of and workflow integration of 3 sided service / marketplace between Governtment Services for Refugees, NFPs and Employers• OperationSmile: Create novel intranet features and video templates• MVP and branding for clovers.ai, establishing product market fit and set stage for growth• Overhauled marketing and branding strategy for PBWC.org for 39% increase in social media engagement and multiple new sponsor partnerships• Redesigned Dressipi.com’s B2B2C user-experience and added personalization features resulting in 23% fewer returns• Modernized Gymboree Play & Music design system, marketing and templates for measurable increase in online bookings and NPS

Cross-functional Product Leader for Caremark & Specialty Digital Innovation focusing on improving Pharmacy Account Management, Formulary Change Management, Registrations and Payments.• Product Roadmap Development: Created a comprehensive product roadmap for an evolved Caremark and Specialty Pharmacy identity structure, laying the foundation for the '1 CVS Health ID' system. This initiative was pivotal in unifying patient identity management across multiple services.• Pilot Design and Execution: Successfully designed and sold pilots focused on improving patient onboarding and plan ratings. These pilots were centered around shame-reduction and empathetically framed outreach, significantly enhancing patient experience and satisfaction.• KPI Definition and Regulatory Compliance: Set clear Key Performance Indicators (KPIs) and ensured strict adherence to regulatory requirements, maintaining optimal team capacity and efficiency.• Cross-Disciplinary Collaborative Leadership: Led ideation workshops with newly acquired companies to develop novel approaches for enhancing the end-to-end patient experience. This included integrating elements of primary care, virtual care, in-home visits, medication management, and more.• Agile Workflow Implementation: Developed a cross-disciplinary agile workflow plan that leveraged a secure GPT-4 instance, streamlining tasks and facilitating team upskilling.

•Strategic UX Leadership: Led a team of 25 UX/UI designers, content strategists, and accessibility experts, championing UX research and data-driven insights to enhance Login, Profile and Payments across CVS digital entitites. My leadership focused on innovative user research methodologies, facilitating data analysis to guide design decisions and foster a culture of excellence and innovation.• User-Centric Design Implementation: Spearheaded the development of user flows, service maps, and interactive prototypes, emphasizing empathetic and accessible design. Employed extensive user research, usability testing, and A/B testing to optimize interfaces.• Design System Management and Development: Developed and managed a comprehensive design system, ensuring consistency across platforms and efficiency in design processes. This initiative streamlined team workflows and enhanced collaborative efforts across departments.• Cross-Functional Collaboration and Ideation: Fostered strong collaborative relationships with IT, marketing, and product management teams. Conducted design thinking workshops and ideation sessions, generating innovative UX solutions that met complex user and business needs.• Product Design Innovation and Sales Impact: Designed and managed successful pilot projects in collaboration with Caremark's commercial client success teams, resulting in a notable upturn in sales and improved member satisfaction. These projects demonstrated the direct impact of effective UX strategy on business outcomes.• Transition to Acting Product Lead: The success in this UX leadership role culminated in a promotion to Acting Product Lead. In this role, I set the product vision and roadmap for multiple cross-disciplinary scrum teams, comprising over 80 colleagues, demonstrating my ability to extend UX strategy into broader product strategy and leadership.

At MotiSpark, we integrate persuasive design, neuroscience, and AI to transform healthcare. As Chief Product Officer, I focus on developing solutions to improve health outcomes and make it easier for local providers and community leaders to scale the power of their care. Learn more at www.MotiSpark.com.Key Achievements:Patented Personalized Video Platform: I designed our platform that sends patients timely, personalized video nudges that feel like delightful, non-shaming support that provide patient-specific motivation and education. We also enable local providers and community voices to scale the power of their care. Results: the platform has tripled provider revenues by improving patient appointment attendance and compliance.Strategic Leadership and Partnerships: I lead market strategies and establish critical partnerships with healthcare payers, providers, and pharmaceutical companies, achieving EHR integrations and compliance. These efforts have successfully positioned our platform as a strategic add-on in the U.S. healthcare sector.Patient Engagement, Scaling The Power of Local for Positive Community Impact: Our platform makes it easy for local health and community leaders to scale their influence while combining it with the delightful and personal content that makes patients engage. The results: over 90% engagement rates in diverse populations over three months programs. HIMSS top prize for digital mental health innovation for our program that scaled LatinX behavioral health and community leaders to help youth.Research Collaboration and Innovation: With the support of brilliant researchers from UCLA, Clemson, and CHLA, we work to validate scalable therapeutic best-practices. We believe in the power of continuous curiosity, humility and innovation.

mEgos were internationally popular interactive avatars filled with rich data feeds that empowered people to have 1 profile they controlled that they could share anywhereCreated MVP mEgo prototypes to test assumptions, recruit team and raise angel financingLed product, managing 9 direct reports.• Launched at first Techcrunch 40 and quickly grew user-base to millions of subscribers • Secured deals with MTV, Adidas, Missy Elliot and the NBA• Raised over $7million while monetizing avatars through virtual goods and product placement

Joined development agency as 2nd hire in Los Angeles office and helped grow team to over 50 people with satellite office in New Delhi.• In collaboration with CTO, designed the first mobile app of NBA Courtside Live• Led creative for dozens of other mobile apps for clients including THQ Wireless, Disney, Star Wars and ABC • Managed client relationships from sales pitches, approval/sign-offs and change management• Defined budgets, production timelines and managed day-to-day creative development in collaboration with engineering and project management

NOW.com was a multinational brand and cross platform portal that offered premium short format content for millions of usersBegan as a subcontractor designing software that enabled TV program synchronous interactivity and automated short-format content creation. Then hired to lead English language creative, then promoted to Global Creative Director.At peak, responsible for 8 direct reports, 300+ indirect• Oversaw and collaborated with creative teams in Hong Kong, Tokyo, New Delhi, New York and Zurich to ensure brand-cohesive and locally relevant experiences.• Established workflow and creative standards for internal teams, content partners and subcontractors/vendors. • Led design team to create engaging experiences across multiple platforms including set-top box and mobile• Together with other senior management executives, forged new content and distribution partnerships with telecom and content providers such as TWI Sports, Pearson, AT&T, HKT & Telstra

Part of 3 person R&D project that explored iTV experiences using content from ZDTVCollaborated with TV show producers, writers and web developers to create framework for developing iTV and web-based video experiencesDeveloped prototypes for Wink Enabled TV, various set-top boxes and web-based content experiences

Worked with cognitive scientists from MIT Media Lab and UCSF to design games for the treatment of temporal processing disorders. Began as junior artist, promoted to lead artist who worked directly with R&D to design and patent game user-interfaces.