Ariel Martinez Email & Phone Number

Hartford, Connecticut

Responsible for the development of new business opportunities through effective building of client and prospect relationships. Serve as key member of the management team charged with creating and executing business development action plans to support overall business strategies and objectives. Oversee and manage the response to hundreds of procurement-driven RFPs and technical proposals. Direct the firm’s marketing efforts including updating and maintenance of sales materials, statement of qualifications and web content. • Develop and manage client relationships leading to new business opportunities and a 90% repeat business ratio• Work with technical leaders and team members to develop new opportunities, manage existing clients and grow sales• Increased brand awareness through the development of effective marketing, client relationship management and sales replication

Rocky Hill, Ct

Generated new business opportunities by developing relationships with new and existing clients and partners in the private, municipal, federal and commercial sectors. Prepared hundreds of procurement-driven RFPs and technical proposals. Oversaw and managed the marketing activities of the firm leading to increased and improved brand awareness within multiple target markets. • Acquired new business contracts leading to increased annual revenues of 300% over a 3-year period• Sourced largest contract in company history• Increased proposal win-rate from 25% to 50% by implementing an effective opportunity qualification and response process• Increased client base by 30% over a 5-year period

Rockville, Md

• Responsible for sales of HR solutions to C-level decision makers of companies with 50 to 2,000 employees within geographic market.• Conducted consultative business process analyses with clients to uncover need for PEO solution and additional HR administration products and services.

Miramar, Fl

• Responsible for sales of HR solutions to C-level decision makers of companies with 50 to 2,000 employees within geographic market• Successfully managed a territory that held over 1,000 clients• Conducted hundreds of consultative business process analyses with clients to uncover need for additional products and services• Conducted hundreds of product demonstrations of software and Internet based products to potential end users

New York, Ny

• Responsible for generating new variable annuity business with financial advisor clients while supporting two large territories• Exceeded annual sales goals of $436 Million in concert with two external partners in two significant territories• Developed, implemented and managed territory business plans with external field partners to help them meet and exceed sales goals and improve efficiency• Conducted presentations which included product illustrations, marketing collateral, industry research papers and articles to financial advisors, banking representatives and investment brokers throughout the US

Fort Lauderdale, Fl

Master Of Business Administration (M.B.A.), Business Administration, Management And Operations

Business, Finance And Insurance/International Business