Worked as a CRM specialist in the FMCG industry. Mainly responsible for analyzing customer data from different channels to increase customer count, transaction, and repurchase rate.Analyze customer data through Tableau and conducted segmentation and communication based on different channels, promotion period, and target:■ Analyze E-commerce customer data and conducted customer segmentation and communication during 618 to drive sales growth by 390%, new customer growth 9.1% compared to last year ■ Conduct customer segmentation through Tableau and communicate different promotions to customers, and successfully reach 10 million sales target during double 11 sales .■ Extracted counters’ customers list and conduct segmentation during promotions or member’s events for counters to invite customers back to reach 500 million sales.■ Increase E-commerce customers N2P (new second purchase) rate by 29.1% through communications and different promotional messages to customersInitiate new CRM KPI for counters and sales strategies during pandemic, existing customers +21.1% compare to last year (with no pandemic situation)■ Manage LINE APP binding project to reach LINE APP binding rate 70% and reduce communication cost by 35%■ Manage NPS project and cooperate with Sales Team, Training Team to discuss action plan and increase NPS score from 85 to 90, and become No.1 in Clarins global

Stood out from 2000 participants to receive funds from the Ministry of Education to visit outstanding NGOs in Europe and successfully achieved the SDG goal through the project. ■ Planned an SDGs project and ensured it completed in 10 months and within budget■ Arranged interviews and examined residents needs to tailor-made the gardening area and ensure better user experience■ Organized gardening events and increase the participation rate of urban gardening by 30% in the local community■ Presented the project to local officials and overseas NGO in the conference over 500 people ■ Developed new partnerships with successful urban gardening organizations from Netherland and Germany through cold emailing and cold calling.