Ariel Rivera Email & Phone Number

Boston, MA, US

Los Angeles, California, US

• Returning to my roots in public relations, content and communications, I joined the West Coast-based Horowitz Agency as a client-facing resource concurrently charged with growing the agency’s East Coast presence.
• Serving as lead account manager and content/PR strategist for various client firms with practices in entertainment law, gaming law, corporate law, and bankruptcy and insolvency law, as well as a corporate.
• Played a key role in securing top-tier media placements for clients since joining the agency – with features ranging from Front Office Sports, Forbes, Axios, Variety, Deadline and Business in Vancouver
• Developing winning nomination content for numerous prestigious awards and lists – including M&A Advisors’ Restructuring of the Year, Chambers, Variety’s Women's Impact Report and New Leaders listings, Los Angeles Daily.
• Leveraging prior experience in search engine optimization to bolster the agency’s overall SEO capabilities, as well as clients’ digital marketing initiatives and outcomes
• Developing a range of content for numerous media and end uses – including ghostwritten articles and blog posts, press releases, social media and website posts, proposals and sales enablement materials

New York, NY, US

• Leveraging experience as an in-house professional services marketer, I transitioned to 9Sail, an agency specializing in serving the lead generation and digital marketing needs of law firms, to head its newly formed.
• Establishing systems and strategies guiding 9Sail’s marketing, sales and business development processes
• Leading a myriad of related functions – including external branding and employee branding; event, content and digital marketing; proposal development; and public relations and communications – to position 9Sail as a.
• Oversight and delegation to a range of vendors supplementing individual efforts to ensure that marketing-related projects were delivered timely and within budget
• Implementing and integrating Hubspot throughout the agency. The addition of this resource, 9Sail’s first-ever such software, ushered organization and automation into the marketing, sales and business development.
• Efficiently managing $40K annual budget in year one towards reaching marketing and sales-focused achievements

Roseland, New Jersey, US

• Joined the firm to replace PR agency and quickly assimilated and developed media pipeline that outperformed predecessor agency both in quantity and quality – all the while providing value-added strategic marketing and.
• Planning and execution of content and public relations strategy for the firm’s more than 35 practice and industry groups
• Proactively establishing attorneys as subject matter experts in their fields and providing them with training and guidance needed for successful discussions with reporters
• Serving as departmental lead on revenue-generating RFP and proposal processes for prospects ranging from local municipal entities to Fortune 500 businesses
• Developing content and messaging points for press releases, website postings, client/prospect-facing announcements, event invitations and awards submissions
• Generating content for all firm social media platforms and guiding attorneys through content distribution best practices

New York, New York, US

• Produced copy and messaging for internal and external-facing communications, including collateral; practice group and industry descriptions; partners, practice leaders and other senior professionals’ social media.
• Primary communications interface to Nonprofit, Government and Healthcare Group; Advisory Services Group; Commercial Business Group; and Theater, Media and Entertainment Group; as well as New Jersey, Pennsylvania and.
• Advisor to partners and other firm leaders in developing industry and service line perspectives and messaging
• Monitored editorial calendars of relevant publications and recommended opportunities for publishing
• Lead on firm-wide internal communications ranging from crisis management, internal firm newsletter and forward-looking strategic announcements on behalf of Managing Partner
• Leveraged knowledge of audience’s pain points from general communications role to develop compelling proposals addressing RFPs from prospects across a range of industries – including nonprofit, publishing, professional.

New York, New York, US

New York, New York, US

• Development and editorial reviews of request for proposal (RFP) submissions, engagement letters, sales presentations, sell sheets, press releases, and client service deliverables
• Collaborated with partners, principals, and directors in developing content related to topics including, but not limited to, information technology/security, forensic accounting, business intelligence, and compliance.
• Developed and maintained list of 200+ relevant media contacts for distribution of press releases, thought leadership pitches/abstracts, and other announcements
• Employed search engine optimization (SEO) copywriting best practices in developing content for webpages and online resource centers
• Contributed to overall social media strategy as a member of the firm’s Social Media Committee
• Led internal communications on behalf of Advisory via intranet site

New York, New York, US

• Collaborated with proposal team to draft, update and maintain practice descriptions, tailored content and other standard response language used in proposals and RFP submissions
• Assisted in producing qualification documents, terms and conditions and sales presentations
• Contributed in conducting research on prospective clients and supported additional writing, editing, and formatting projects, including client deliverables
• Maintained client service team’s biography, professional certification and photo databases